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The “kernel”, or the core, of good strategy has 3 pieces 👇
From Good Strategy/Bad Strategy by Richard Rumelt
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POLLYANNA WARD
18K posts
POLLYANNA WARD
@Pollage
Strategist | Curate interesting things from the world of marketing | Views my own. IPA contributor. Lecturer. Mini MBA alum. Book me at the link 🔥
London, England Katılım Nisan 2009
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POLLYANNA WARD retweetledi
Wrote a new Substack that gives you access to how my brain works 🧠
open.substack.com/pub/pollyannaw…
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What shall I write about next?
Some topics swimming in my head:
- Your KPIs are boring, do this instead.
- Unusual places to look for cultural insights.
- How you behave is more important than what you look like. Discuss…
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Are campaign phases irrelevant?
I think they might be… but I have new frameworks that could be the solution!
open.substack.com/pub/pollyannaw…
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Brands don’t build community, people do.
Latest Substack now out
open.substack.com/pub/pollyannaw…
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POLLYANNA WARD retweetledi
POLLYANNA WARD retweetledi
Tried @lovable for the first time last night and vibe coded an interactive graphic wall art generator that reacts to current time & weather
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POLLYANNA WARD retweetledi
We’ve planned, plotted & pulled it all together - now ✨NeuroNights✨ is go!
Comedy + neuroscience = two mind-blowing nights
🧠 Apr 10: Neuro Myth Busters (feat. Disabilarity)
🧠 Apr 24: Battle of the Brains
Laughs, facts & all for a good cause
🎟️ lng.org/byob-leaf
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Wrote things about piracy being seen as a Good Thing for brands and how to lean into it to drive growth
pollyannaward.substack.com/p/what-if-peop…
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Sunday Scaries really took the most basic format and repeated the same line over and over and over again and now has brands from Nike to White Lotus to Severance all over the feed.
Be brave enough to post the same thing again and again until you are seen and wanted.
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