Prasanth SP

@faisalziaanwer No, these are scammers who use fake CC's

Fraud orders being a norm in India DTC 😅 most standard operate around 15 to 20% imo

@CTtheDisrupter How?

The AD ONLY FEED v2

@DevenSeenath Don't sell courses 🙂

I have figured out how to fix inauthentic content..

@Ajain112 Even 5year old knew this

One of the best tips to increase your ROAS is switch off your non performing ads.

@yuan_chong49275 @chinutinucomedy @TeamYouTube All the best brother Update us the result 🙏❤️

Bless me brother sister 🙏 @TeamYouTube

@antonioventre But for particular campaigns it's frequency is 2 and it's still out perform every other campaigns with less frequency

Hot take: if your frequency is above 2 in the last 7 days, you do not have a scaling problem. You have a creative problem. A frequency of 2 means Meta is showing the same ads to the same people twice a week. That is not top of funnel. That is retargeting. And when you increase the budget with a frequency of 2, Meta just retargets them harder. CPA goes up. ROAS goes down. You think Meta is broken. Meta is not broken. Your creative mix is broken. You need more unaware-stage ads that bring fresh people into the funnel. Lower the frequency. Then scale.

@KanishDigital Great, but why still following funnels in 2026? And complicating things? If it's a brand spending more than a lakh in daily budget this is great setup but for a brand with average spend this will just complicate the whole process What's ur pov?

Measurement Framework Budget Allocation ├─ TOF: 60-65% ├─ MOF: 15-20% └─ BOF: 5-10% 📁 Top of Funnel (TOF) ├─ ROAS: Clear signal if worth spending ├─ Cost per Add to Cart: Leading indicator of audience quality - are we attracting genuine interest ├─ Net New Reach % Are we expanding the audience or repeating same people? ├─ Frequency Target: 1.6-2.0: Sweet spot for awareness without fatigue Note: Higher for premium/high AOV brands ├─ Cost per 1K Accounts Reached: Efficiency of reaching NEW people (not CPM) Signal: Ads too similar = reach stalls 📁 Middle of Funnel (MOF) ├─ Remarketing to website visitors who haven't converted ├─ ROAS Target: Must be 1.25-1.5x TOF minimum: Warmer audience should convert better ├─ Frequency: Track message repetition without burning out audience ├─ Cost per Purchase: Benchmark against TOF to validate funnel efficiency 📁 Bottom of Funnel (BOF) ├─ Retargeting converted customers for repeat purchase Track if we're acquiring vs. just re-activating ├─ AOV Target: Above site average: Higher repeat AOV improves overall business metrics ├─ ROAS - Should be highest in funnel - known buyers 📁 Reach Campaigns ├─ Frequency Cap Target: 3-4 : Control brand exposure without oversaturation ├─ Unique Reach: Total new people exposed to brand CPM ├─Video Completion Rate: Engagement signal - did the message land?

@oliverwhudson 2026

Our 2026 playbook has been our most downloaded resource this year. We've updated it with new chapters added - including a full breakdown of Meta's algorithm update published 31 March 2026, the rise of personas, partnership ads, AI UGC and how the next wave of ugc is developing. The same frameworks behind £600M+ in revenue across the DTC brands we work with. Four pillars: Meta, TikTok, AI, and Creative. Platform mechanics. Account structures. AI workflows. The creative formats actually driving incremental growth right now. Retweet this post and comment "2026" and I'll send it over.

@IstvanicMarin 😂

"Media buyers are gone. Manus is already capable of replacing all of you". Manus at the same time...

@KanishDigital Try excluding Audience network placement + other unwanted placements focus only on reels and stories include feed if you thought it'll work By doing this cpc and cpm will definitely increase but ROAS will also increase so no problem

On 23rd March, In one ad account, CPC collapsed by 80% and Meta sent worst quality traffic No new launches, no changes in campaign, no changes in budgets And this was not one of things from a particular age group or gender or a placement it was affected all across So, three things helped solve 1/ Incremental attribution 2/ Identified that one remarketing audience was responsible for this, so excluded them from both retargeting and new customer campaigns 3/ Running a custom conversion on purchase has helped bring back a better quality audience

@jn_jackk Cold email

We consistently book 20-30 qualified appointments per day for our b2b marketing agency all using cold email if you want the exact playbook we use, comment 'cold email' and I'll send it to you

@chinutinucomedy @TeamYouTube Congrats

My channel was demonetised for “harmful content involving minors” on Dec 9, 2025. I reapplied on March 9, 2026, after completing 90 days. Then it got rejected on March 30, but this time the reason was “reused content.” After that, I got the option to submit a video appeal. I uploaded the appeal and got my monetisation back today.

After a long wait, I finally got monetisation back on my second channel “Chinu Tinu Fear Story”. Thankyou so much @TeamYouTube and everyone who supported and helped me during this time. It means a lot🙏

@chinutinucomedy @TeamYouTube Then is this a 90days re appeal?

@Prasanth_beast @TeamYouTube Not sure, they haven’t even watched my video appeal so far.

@myrulesrock @ULTRA_GAMERS_ @YouTube @TeamYouTube Answer my question brother. If it is a retarded content then why YPP approve the channel at first?

@Prasanth_beast @ULTRA_GAMERS_ @YouTube @TeamYouTube there werent many LOW IQ individuals before. now all the retards were making retarded content and getting paid. Youtube finally caught on.

Dear @YouTube @TeamYouTube, Is this not proof of a real channel or is there something else left to show?

@myrulesrock @ULTRA_GAMERS_ @YouTube @TeamYouTube Then why YPP approved for this channel? If you don't like a content it doesn't mean it shouldn't be available in the platform

@ULTRA_GAMERS_ @YouTube @TeamYouTube youtube is indirectly saying to you. That YOUR CONTENT IS TRASH LOW IQ USELESS SLOP. just coz you took your time making it doesnt mean you deserve to get paid. make something useful not this BRAINROT SLOP. im glad youtube did this finally!

@ZenithhTweet By quitting YT automation

Finally figured out how to not get inauthentic

@propialis Skills

Your media buyer does these manually every week. Each one is now a free Claude Code skill 👇 that runs on a CSV export in under 2 minutes 1/ Creative fatigue scanner Tags every ad healthy, warning, or critical based on CTR, frequency, CPC trends. 2/ Wasted spend finder Zero-conversion ads grouped by theme with exact dollar amounts. 3/ CPA spike diagnosis Isolates the cause. Ranks by dollar impact. Fixes the biggest leak first. 4/ Audience overlap detector Maps all ad sets against each other. Flags self-competition. 5/ A/B test analyzer Statistical significance + sample size. Stops you calling winners too early. 6/ Budget reallocation modeler Models CPA at different spend levels using your actual data. 7/ Weekly performance report Exec summary, creative rankings, audience breakdown, action list. Ready to send. 8/ Ad copy generator Brief in, 20+ variations out. Placement specs baked in. 9/ Competitor ad library analyzer Their active ads → grouped by theme → top hooks identified. 10/ Lookalike audience refresher Flags degraded lookalikes. Recommends new seeds and what to retire. All free. All open source: → irinabuht12-oss/marketing-skills → AgriciDaniel/claude-ads → coreyhaines31/marketingskills → mathiaschu/meta-ads-analyzer No API keys. No account access. Just CSV + Claude Pro ($20/mo). The analysis is automated. Your media buyer just presses the buttons. Comment "Skills" and I'll send you the full pack. (must be connected)

@adamtaylorl Tracker

Brands spending $2M+/mo on Meta all use one thing to scale creative. A creative tracker. Here's the exact tracker we use across every client – free for the next 48hrs. Comment "tracker" and I'll send it over.

@KanishDigital Anything you upload to that panel will get protected and detected You Can either remove or send a warning intimation So, Yes you can upload the ads you made into it to get protected

@Prasanth_beast Does it also cover for ads or only organic?

Has any advertiser tried using Meta for not protecting their content against thieves on platform? It's odd anyone can reuse your copy & creatives but they still punish you for lack of diversity. I guess their T&Cs already shield them from any liability, right @RobertFreundLaw ?