Priya Ranjan M retweetledi
Priya Ranjan M
29.2K posts

Priya Ranjan M retweetledi
Priya Ranjan M retweetledi
Priya Ranjan M retweetledi
Priya Ranjan M retweetledi
Priya Ranjan M retweetledi
Priya Ranjan M retweetledi
Priya Ranjan M retweetledi

In 1911, 11 barefoot Indians did the unthinkable: they defeated the British Army’s finest regiment in boots. It was not just a football match but a biological humiliation that forced a Czech billionaire to realize that if he wanted to conquer India, he had to stop acting like a colonizer & start thinking like a cobbler.
The story of Bata in India is a masterclass in corporate survival through cultural shapeshifting. While they were a Czech company, they performed a mental pivot that was so successful, most Indians today would be shocked to learn that Bata is not as Indian as Chai.
In 1911, the East Yorkshire Regiment was not just a football team; they were the physical manifestation of British superiority. They wore heavy, high-quality leather boots that symbolized the industrial might of the West. 11 men from Mohun Bagan stepped onto the pitch. 10 of them were barefoot. One wore boots (Rev. Sudhir Chatterjee) but eventually took them off because they felt like a trap.
When Mohun Bagan won 2-1, it was not just a sports score. It was a biological humiliation for the British. The message was loud & clear: "Your boots do not make you faster. Our bare feet are freer."
When Tomáš Bata visited India in the 1920s, he did not just see poor people who need shoes. He saw the Barefoot Victory. He realized that if he tried to sell heavy British-style boots to Indians, he would fail because Indians associated those boots with the oppressor's uniform. Tomáš Bata realized that to win, he had to stop being an Importer & start being an Insurgent.
He set up Batanagar near Calcutta (the heart of the revolution) specifically to recruit the descendants of the very people who cheered for Mohun Bagan.
While Gandhi was calling for the boycott of foreign cloth, Bata was building a town that looked like an Indian village but ran with Czech efficiency. He hired local Mochis (cobblers) who were being crushed by British mass-production & gave them machines. He was literally building Indian shoes with Indian hands.
The most genius move Bata ever made was the invention of the White & Blue Rubber Chappal (The Hawaii Slipper). India’s heat & monsoon destroyed leather. British boots would rot/burn the feet.
Bata studied the traditional Indian Khadau (wooden slippers) & the bare feet of the Mohun Bagan players. He combined this open-air philosophy with vulcanized rubber. The Rubber Chappal was designed to be unbreakable & washable. It was the 1st Democratic Shoe. It was so cheap that even a peasant could afford it, & so durable that even a revolutionary on a long march (like the Dandi March) would find it useful.
Mahatma Gandhi was the fiercest critic of foreign industry. Yet, Bata managed to stay in his good graces. While Gandhi preferred his own handmade sandals, he did not call for a boycott of Bata. Because Bata had cleverly integrated itself into the village economy. By manufacturing locally & focusing on utility over luxury, Bata avoided the Foreign tag that destroyed brands like Manchester Cotton.
By the time independence arrived in 1947, the British were kicked out, but Bata stayed. In the 1930s & 40s, Bata ran ads that did not feature European models. They featured Indian families, Indian soldiers, & Indian workers. They adopted the slogan Beware of Touts, mimicking the language of Indian street-smart culture.
Today, in the Czech Republic, Bata is a global brand. In India, Bata is The School Shoe. Every Indian child who wears those black canvas shoes with white soles is a descendant of the Mohun Bagan legacy, wearing a shoe that was designed to be just enough so you did not feel like you were wearing the colonizer's boot.
Tomáš Bata’s greatest achievement was a disguise. He built a company so Indian that when the British left, the Indian people did not even realize Bata was supposed to leave with them.




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Priya Ranjan M retweetledi
Priya Ranjan M retweetledi

Suvendu Adhikari has once again defeated Mamata Banerjee in a direct contest.
In the 2021 elections, he defeated her in Nandigram. She then had her party’s winning candidate from Bhabanipur vacate the seat, contested the bypoll, and won.
This time, Suvendu reached Bhabanipur and defeated her there as well.
What a fighter and a leader!
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Priya Ranjan M retweetledi

TMC made arrogant, irritating and abusive Sagarika, Mahua and Saayoni Ghosh their party face on TV
- Lost Badly
RJD made arrogant, irritating, abusive Priyanka Bharti and Kalpana Yadav their party face on TV
- Lost Badly
Congress made arrogant, irritating, abusive Supriya and Ragini their party face on TV
- Losing every elections
Time of Political Parties to end their arrogance, be respectful and talk politely.
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Priya Ranjan M retweetledi
Priya Ranjan M retweetledi

Your hippocampus shrinks ~1 – 2% per year as you get older. This leads to worse cognitive performance, especially memory.
In this study, adults grew back 2% of their hippocampus in a year by walking 40 min just 3 times per week.
The control group hippocampus continued to shrink by 1.4%.
Walking isn't just about burning calories. It's one of the best things you can do for brain longevity.

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Priya Ranjan M retweetledi
Priya Ranjan M retweetledi

Priya Ranjan M retweetledi
Priya Ranjan M retweetledi
Priya Ranjan M retweetledi

🇦🇪🇮🇷 UAE confirms: 3 Indian nationals injured in tonight's Iranian drone strike on the Fujairah Oil Industry Zone
Mario Nawfal@MarioNawfal
🚨🇦🇪🇮🇷 More images out of Fujairah. This is the oil terminal the world has been routing around the closed Strait of Hormuz. The bypass route. The backup plan. It's on fire.
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Priya Ranjan M retweetledi
Priya Ranjan M retweetledi

🚨Big Breaking: Re- Election in West Bengal🚨
Mamta Banerjee not accepting the results. TMC reached out to ECI Chief Gyanesh Kumar.
After meeting with TMC delegation headed by Mamta Banerjee, Election commission has announced Re-election in West Bengal.
Re-Election Date to be announced in 2031.
#electionresult2026

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