ProVeg International

🇧🇷 Big news from Brazil: ProVeg Brazil is partnering with a Federal University in Goiás to roll out our Prato Verde programme, bringing more plant-based options to over 1,000 meals a day and shaping lifelong sustainable eating habits. 🌱 Learn more: hubs.ly/Q04gppR60

Calling for a Plant-Rich Europe! 🌍 We have launched a shared roadmap to help retailers align their sales with the Planetary Health Diet. Plant-rich shelves can cut emissions, protect biodiversity, improve public health, and unlock growth. Discover more: hubs.ly/Q04gpnX_0

Australia’s dietary guidelines are being rewritten. Join leading experts to explore why a plant-forward approach must be at the heart of the new guidelines & how we can turn science into policy that transforms everyday plates. 🔗 Secure your spot: tinyurl.com/ADG-Webinar

ProVeg is looking for passionate individuals ready to transform global food systems: 🧭 Senior Research Manager 🌍 V-Label Specialist Product Development 💰 Trade Fairs Fundraiser ⚖️ Software Specialist 🤝 Chief Operating Officer 🫂 Fundraising Manager 🔗 hubs.ly/Q04gprSn0

Ready to help shape the future of protein? Become a sponsor of and connect with 200+ industry leaders driving the next phase of food innovation. 📈 Secure your sponsorship spot for #NFC2026 today ➡️ Contact us at newfoodconference@proveg.org

👉 Register your interest: docs.google.com/forms/d/e/1FAI…

UK retail has climate targets. Now it needs a roadmap. 🌍 On 21 May in London, we’re joining partners to host the UK Retailer Symposium on how supermarkets can cut emissions by shifting to more plant-rich baskets. Interested in joining? See the link below 👇

Legumes just took centre stage in national policy. 🇳🇱🫘 The Netherlands has revamped its food guide, cutting red meat to 100g/week, halving dairy cheese, and boosting legumes to 250g/week – a major step toward a 50% plant-based future. #ProVeg #FoodPolicy #PlantBasedNetherlands

Flexitarian is the new mainstream. 🌱 A new BENEO survey shows over 50% of German shoppers are open to hybrid meat if taste and price deliver – and they prioritise origin and certification over labels alone. Insights: hubs.ly/Q04gcLCg0

Net Zero needs more than offsets – it needs protein diversification. 🌍 New Systemiq analysis shows plant-rich portfolios can cut UK retailers’ meat and dairy Scope 3 emissions by up to 16% by 2040, while improving health and land efficiency. Summary: hubs.ly/Q04gcHG_0

Plant-based just won on price. 🌱 New data from @Tesco shows plant-based mince is now 29% cheaper than the conventional option. A win for wallets, a win for the planet. Would price alone convince you to switch? hubs.ly/Q04fBC9-0

What is Europe really craving in 2026? 🍽️ Think premium “lipstick effect” treats, a retro comeback for fermented classics, and a strong focus on food-as-medicine over quick fixes. Explore all 10 trends shaping the plant-rich future: hubs.ly/Q04fBG550

Would you say yes to oat milk by default? 🌱☕ A new survey shows 57% of UK coffee shops are open to making oat the standard if demand and costs align – a small menu tweak that can cut a drink’s carbon footprint by up to 34%. Details: hubs.ly/Q04fBywd0

What if your idea could be the one that transforms the food system? 🌱 Kickstarting For Good 2026 is your 18-week launchpad in Berlin – funding, mentors, and global impact. Apply by May 31: hubs.ly/Q04fpy9R0 #KickstartingForGood

Food security could already be growing in Africa’s own soil 🌱🌍 The ‘Mituki’ pigeon pea in Kenya shows how indigenous crops can deliver speed, scale, and stability for farmers and markets alike. Explore the policy brief: 🔗 hubs.ly/Q04fpqLg0

From lab bench to dinner plate, neo-protein is redefining what sustainable protein can be 🧪 At the Neo-Protein Forum in Wuxi, we explored how synthetic biology, scalable biomanufacturing, & design can move innovation to real-world impact. Full recap: hubs.ly/Q04fBqwF0

The future of food is being shaped right now 🌍✨ Join us at New Food Forum Poland 2026 to connect business, science, & policy around plant-based innovation and the protein transition. 📅 Register by May 8: hubs.ly/Q04fpf-S0 📍 May 12, Copernicus Science Centre, Warsaw

Own-label is the strategic engine of the next plant-based growth wave 🌱Retailers that champion plant-forward ranges will future-proof their assortments, and also unlock resilient value creation 🔗 hubs.ly/Q04fn-320 📩 For a private briefing, contact: corporate@proveg.org

A study published this month in Neurology® reveals that when it comes to brain health, the quality of your plant-based diet is everything: ✅ Diets rich in whole grains were associated with a lower risk of Alzheimer’s & related dementias The full study: hubs.ly/Q04fnTbb0

Need a refreshing side dish but short on time? 🥕 Brunna Sachs is showing us how to make Salpicão, a traditional Brazilian carrot salad that’s a staple in her home. 🍴 Happy cooking: hubs.ly/Q04d-ncr0