ProVeg US

Profitable, plant-based, and here to stay. 📈🥛 Oatly has just logged its first full year of profitable growth and nearly 5% higher revenue—proof that mission-led, dairy-free brands can scale sustainably and make money. Read more here: hubs.ly/Q0473-rZ0

🧈✨ Swedish startup Melt&Marble just got the green light to sell its precision-fermented “designer fats” in food and personal care, bringing juicier plant-based products and more sustainable skincare a big step closer. Read more: hubs.ly/Q0473PG00

Plant-powered lunches on every tray? 🍽️ A new $12M bill in Congress could make healthy, climate-friendly school meals the norm for millions of kids—while supporting local, underserved producers & giving every student an option that fits their needs. More: hubs.ly/Q0473FT40

Supermarkets are secret climate powerhouses. 🛒💥 When retailers lean into protein diversification, they unlock wins for profit *and* the planet—Lidl GB’s nearly 700% plant-based sales jump is just the beginning.

Curious what your protein aisle will look like in 2030? 👀 Join us in Berlin as we team up with WRI, Madre Brava & WWF to reimagine retail & fast-track Europe’s plant-forward future. - To request an invitation, email Elise.Pitcairn@wri.org - For updates: hubs.ly/Q046X65_0

Veggie burgers are often dismissed as “ultra-processed” - case closed. Or is it? In @DeMorgen analyses how this label is frequently used without nuance in the debate over plant-based nutrition. 👉 Information on ultra-processed foods: hubs.ly/Q046TG4S0

Chocolate is at a crossroads. Puratos & California Culture just hit reset. 🍫🌍 By 2026, cell-based cocoa will give chocolatiers a climate-resilient, lower-impact, Nagoya-compliant alternative at price parity. Innovation so we can keep the taste we love hubs.ly/Q046j-jl0

Big news from China 🚀 ProVeg China and Jiangnan University are launching the Center of Excellence for NeoProtein Innovation — turning breakthrough science into scalable alt-protein solutions. The future of #FoodTech is being built in the lab today. 🌱

Is meat-eating really “just a habit”? 🥩 New CBS research shows context is king: we eat more meat in social settings, in the evening, & when we’re really hungry. To shift the norm, we must change the situation. Make plant-based the easy choice. Read more: hubs.ly/Q045_18q0

The EU just struck a deal on plant-based naming rules. ‘Burger’, ‘sausage’ & ‘nuggets’ are safe — but 31 common terms like ‘steak’, ‘chicken’, ‘beef’, ‘bacon’, ‘fillet’ & ‘breast’ face a ban, and even cultivated meat is pre-emptively targeted. 📖 More: hubs.ly/Q045R5W20

The ticket shop for the New Food Conference 2026 is now open! We’re bringing together leading minds from the food sector to discuss the future of plant-based and alternative proteins. 🚀 Get your ticket now and enjoy a 30% Super Early Bird discount: hubs.ly/Q045vclv0

@Food_Foundation, Sustain, and Green Alliance, together with more than 100 organisations, supermarkets, food businesses, and investors, urge the UK Government to lead food system reform to achieve food security and net zero targets. More: hubs.ly/Q045v3dQ0

Helsinki is going plant-based! 🌱 The City Council of the Finnish capital has successfully passed a motion to cut the city’s procurement of meat and dairy products by 50% by 2030. Read the full article: vegconomist.com/gastronomy-foo…

New consumer research by @GoodFoodEurope reveals consumer preferences surrounding cultivated meat. 🥩 According to the study, ‘lab-grown meat’ is the most widely recognised term, known by 44% of the 3,500 respondents. More: hubs.ly/Q04506c00

New report outlines key research and opportunities for the plant-based sector 📢 The report calls for a €3 billion investment over 9 years across 7 innovation pillars and 75 projects, supported by EU, national, regional and industry funding. More: hubs.ly/Q044CgGl0

How can supermarkets support the plant-based shift? 🌱Results from the Superlist Environment Europe 2026 show how supermarkets are incorporating sustainable practices. Check out the full report and key recommendations for supermarkets: lnkd.in/dgNC62ZB

California-based brand @CalifiaFarms launches its first-ever soya drink 🥛 Part of its Simple & Organic range, the new drink delivers 8g of protein with just 3 ingredients. More: hubs.ly/Q043Y5zd0

Is serving processed meat in hospitals the modern equivalent of giving out cigarettes in a lung clinic? 🥩🚬 NYC Health + Hospitals made plant-based the default: ✅ 1% ➡️ 50% uptake ✅ 45p saved per meal ✅ 36% less CO2 Full story: hubs.ly/Q0448c-90

The global food system is hitting a massive turning point. According to a report, $3.1 trillion in value is shifting into nine high-growth areas by 2035. 📍3 big shifts: - How we grow ($400B) - How we produce ($680B) - How we consume ($2.06T) 👉: hubs.ly/Q043y97W0

Plant-based school meals are becoming a reality in Poland! 🇵🇱 The Polish Ministry of Health has officially published new regulations that introduce plant-based meals & "Planetary Diet" principles into the national school system. 👉 Read more (in Polish): hubs.ly/Q043y7J-0