Product Collective

Earlier this week, we let everyone in on a little secret 🤫 ... @prodcollective now powers Gigantic -- providing powerful, on-demand training to Product Managers, Product Leaders, and product-minded professionals... This means that the same community behind the world-class INDUSTRY: The Product Conference is now firmly behind training courses designed to set your product team up for success for the modern tech/software world we work within. We'll be making a special announcement on Monday (so sign up at ProductCollective.com to be sure you see that 👀 ). Never checked out our Gigantic courses? Here's a quick rundown: Product Strategy and Leadership: We will give you a step-by-step process to enhance your understanding of product strategy, enabling you to more effectively identify high-impact initiatives. Led by the team at @prodify. Deconstructing Leadership: You’ll learn the underlying logic behind all the leadership advice you’ve heard and read. Instead of following what feels like a script, use this course to build an authentic style that sustains. Led by @alisonmaego Become an AI Product Manager: By understanding and implementing AI in your Product processes you will gain efficiency in your role, master the new technologies driving success in companies and lead your team better. Led by @HaggsTheRed and Rami Alhamad. Mastering Customer Research: Learn to identify problems, create personas, and develop hypotheses while mastering diverse customer discovery methods, including direct and indirect feedback, inferred insights from CRM data, and immersive intervention techniques. Led by @prer_sing Growth Design for Product People: you'll explore the core principles of growth design, demystify the psychology of users, and learn to craft experiences that captivate and retain your audience. Led by @Jvb_nl Scaling with Generative AI: Quickly master a strong understanding of the Generative Artificial Intelligence landscape, learn how and where organizations are already incorporating generative AI strategically, and discover the impact areas within your product where generative AI can help you scale. Led by Maria Osipova and Matt Payne. Product Management Foundations: Access the materials that top PM's use to scale even the most ambitious product initiatives - from frameworks, to templates, to exercises that you can put into practice with your team right away. Led by @TweetAnnaMarie, Victoria Kennedy... and me! Starting at just $299 -- this is training that's just as accessible as it is powerful. And you can get an early look at what's in store in this video. Interested in what this could mean for you and your team? My DM's are open. 😎

Each year, we feature unique artwork by a talented Cleveland artist at INDUSTRY: The Product Conference, capturing the essence of our event. Check out some past artwork below, and stay tuned for the unveiling of this year's masterpiece! 🎨 #INDUSTRYConf

🤔 Why do most B2B Sales Processes End Up With No Decision? | We break down insights from product positioning expert @aprildunford (Author of "Obviously Awesome" and "Sales Pitch") at the '24 New York Product Conference. buff.ly/44S6RBI #prodmgmt

This conversation between @jasonfried and @bmoesta back at @prodcollective's INDUSTRY 2019 of "the knowns" and "unknowns" of the work that we do as product people always will stick with me. It's only 4 minutes, but there's so much to unpack... First, if you're simply giving a product team tasks to complete in order to launch a product or feature, you're probably missing the boat. Doing so takes away all of their creativity. Because (and you're not going to want to hear this)... there's a chance that their approach to solve the problem may actually be *better* than yours. And once the work begins... there will be "known" work and "unknown" work. Which makes it impossible to know *exactly* how far along you are in the work. Because real work isn't linear. It's more like... traveling up and down on a hill. You have to get over that hump (where the unknowns live). It's worth watching the full 4 minutes here to really understand what I mean...

New blog article: Everything You Need to Know About Product Strategy ➡︎ What info should it contain? ➡︎ Which template can you use? ➡︎ How does it relate to overall product portfolio management? ➡︎ Who should create it? romanpichler.com/blog/product-p… #PRODUCTMANAGEMENT

🍎 Join us the day before NYPC on 4/17 for an invaluable workshop: Influencing Without Authority - The Power of Product Leadership w/ the amazing ⭐ @sflaherty. Hurry, seats are filling up fast! Don't miss this chance to supercharge your skills. buff.ly/47xZDCG #prodmgmt

"Deep-Dive - Empowering Product Management Teams" buff.ly/48Aq0Jn @prodcollective

🧐 The Myth of the Visionary PM Innovator via @productteacher | 🧭 This guide, full of advice and actionable tips, will help you become more confident and productive in leading innovation. buff.ly/47ylOIX #prodmgmt

Mastering the Talent Game: Strategies for Recruiting & Retaining Top PMs | 🔥 In this fireside chat on 1/17, Julie Maurer will share her extensive expertise on effectively recruiting, attracting, & retaining top-tier talent in the field of #prodmgmt. 🌟 buff.ly/48HW39W

Claire Vo (CPO Color + ex-Optimizely) has some great 🌶️ PM hot takes. Here are 6 of her best: 1. "There’s this belief that if you just talk to the right customer, write the right PRD, and follow the right process — then you’ll build a great product. But I think the team that ships faster beats the team with the right processes." 2. "You can't put an idea into the framework factory and get a great product out on the other end." 3. "Every PM manager should also get their hands dirty on IC work." 4. "High performers are well-networked internally. Not through relationship building (tho they do that, too), but through being at the center of important problems for the business." 5. "I canceled 80% of my recurring 1:1s and I don’t think I’m ever going back." 6. "I got into tech because I like building things. So protecting my craft time is incredibly important because it reminds me of why I chose this profession in the first place." 📌 Don't miss my full interview with Claire about the rise of the IC PM and other topics: creatoreconomy.so/p/claire-vo-wh…

7️⃣ Steps to Designing a Data-Informed Product Loop via @AmplitudeHQ | 📊 The data-informed product loop enables teams to model, measure, design, & experiment for a refined product strategy, preventing data silos and ensuring swift recalibration. buff.ly/3sNBb1V #prodmgmt

🙌🏽 Growth Team Vs. Product Team (& How They Can Work Together) via @leanlabs | 💡 Ben Clementz dissects the variances between growth and product teams, offering insights on collaboration and more. buff.ly/40RKAjN #prodmgmt

The 🔟 Stages of Roadmap Management | 🛣️ @simplybastow explores roadmap management stages, addresses the decision of keeping an inherited roadmap, & breaks down the process of refining the roadmap throughout your product's lifecycle. buff.ly/3szqrUj #prodmgmt

⚙️ The product manager’s role at each stage of the product lifecycle via @LogRocket | Monica Dhiman outlines the 5️⃣ phases of the product lifecycle and delves into the distinct responsibilities of a PM in each stage. buff.ly/47aRHav #prodmgmt

📌 How To Create A Winning Go To Market Strategy via @theproductmngr | ✨ For a successful product launch, a cohesive go-to-market strategy is crucial. Michael Pierce shares insights on crafting a strategy to align all key business units. buff.ly/3RONweG #prodmgmt

💡 Decoding Product Leadership | Can—and should—others lead in product management along with Product Leaders? 🦉 @romanpichler shares his advice. buff.ly/3QOmmoX #prodmgmt

Make it easy for people to behave a certain way, and they will. Too many product leaders wonder why they are struggling to get culture changes to happen. Changing the way product managers do things makes life harder. Try to make things easier and give them the space to change.

🧐 What You Need to Know About Product Innovation | 👀 Check out @hidovetail's guide to product innovation for valuable insights and practical knowledge to help you grow your business. buff.ly/3TL4Fse #prodmgmt