Productboard

Scaling a product org without losing the customer. Here's how Azuga did it. When Azuga transitioned from startup to a maturing org under Bridgestone, they faced a challenge every growing product team knows: how do you build faster and stay close to your customers? Fatimazahra Howes, CPO & Managing Director, and Megan Ezeadi, Director of CX Design, share how they made it happen — centralizing feedback, aligning the whole org around what's being built and why, and keeping the customer voice at the center of every decision.

Hey, PMs 👋 We just shipped an AI agent that knows your product context BEFORE you ask your first question. While you're still explaining your roadmap to ChatGPT, this thing already scraped the web and loaded everything about your company. Here's how it works:

Hot take: Structured UI isn't dead. It's more important than ever. There's a growing narrative in the agentic AI world: "Software will be deeply personalized. Everyone will interact through their own AI layer. The UI is over." I think this misses two things. 🧵

The way product makers work is about to change forever. Today we're publicly launching Productboard Spark ⚡ The best AI agent for Product people. 🧵 Here's why this matters:

Clarity is the hardest part of product. That’s why we built Productboard Spark — now in public beta ⚡ Spark turns scattered customer feedback and product signals into execution-ready plans, guided by proven PM workflows and your real company context. Try Productboard Spark → bit.ly/4bUGHni

@hpalan 👋👋👋

Hello world

All I want for (the day after) Christmas is a Spark billboard in Times Square! 🍎🎄🎁 Sign up for the beta → productboard.com/product/spark/…

Custom status values are now available for objectives, key results, initiatives, and releases. → Define workflow stages that match how your team plans and delivers. → Improve visibility and stakeholder communication with clearer statuses. Get started in Workspace Settings → Statuses.

Personal docs just became collaborative. You can now invite teammates to view or edit personal documents directly from your private workspace, without moving them into a Teamspace before they're ready.

Integrating Productboard & Jira just got even better. You can now map priority, expanded due dates, and 7 additional Jira managed field types to Productboard so both tools stay accurate and up to date effortlessly. Available now for all customers using our Jira integration.

Where do you land on the PM Alignment Chart? Image cred: Carl Vellotti 👉 lnkd.in/gVgNjnSv

Assigning a junior team to a high-stakes challenge isn’t empowering—it’s irresponsible. Productboard CEO Hubert Palan explains why.

How does your product org evolve when AI can do work 32x smarter than Einstein? Jonathan Brill digs into this at #AIProductSummit. Spoiler: it's not about fewer PM jobs. It's about how your team moves together, at scale. Watch the replay → productboard.com/ai-product-sum…

Your Portal can now look like your brand. Customize font, primary, and background colors to create an on-brand experience for customers that feels uniquely yours.

Happy Friday! An oldie but a goodie. Repost: Denny Klisch 👉 lnkd.in/g-xDriiy

Productboard’s CEO, Hubert Palan, reflects on our journey — the purpose behind why we exist and the path ahead. #AISummit2025

Do you have AI FOMO? Instacart Senior Director of Product Emily Silberstein weighs in on the new phenomenon at AISummit2025

Happy Thanksgiving product managers! 😂

@kevinyien Something we’re really focused on rn

more is not better noticing a lot of product managers (or anyone really) who produce terribly long docs, filled with impressive language or analysis, but don't say much at the core the power of a thoughtful idea communicated in 500 words has never been higher

Great conversations happened at @figma's Config 2025 in London! And we kept them going at the afterparty with Product Pints at the Shoreditch Arts Club. Thanks for coming out everyone! #ProductLeadership #Config2025