Protagnst

@hitsman *Bernie sanders meme* I am once again asking for YouTube to allow creators to change the preview portion when hovering over a video, or at least provide a few options like you do thumbnails. Sometimes sponsored ads take the preview and is such a negative experience

@hitsman following up on this, creator profitability in mainly premium user environments is insanely better. I post videos to Spotify, which has majority premium users, and my RPMs there are nuts

@hitsman I think - quantity of ads shown force the home page to serve fewer more precise videos because viewers are scared to click around - I recently got premium and enjoy YT 4-5x more now, clicking on new things way more - we need a creative major push for more premium users

If you could introduce one improvement to YouTube that would substantially and sustainably increase value to viewers, what would it be?

@hitsman A bunch of my fellow creators are seeing a BIG drop in new viewer % on our videos lately. I personally saw a 33% drop off, where the other core stats have stayed the same or better. We'd like to know if there's been some changes lately that could majorly affect us?

Armors from my Arc Raiders modpack! render credit: @RustysMinecraft modeller/textures: Kenddie

Arc Raiders in Minecraft COMING SOON!

@hitsman Sorry for the late reply @hitsman but I think giving creators the ability to adjust the "preview" 1-2 seconds when hovering over a video would be helpful to viewers - I have videos that the preview makes 0 sense

I'm hiring a #modeler for #minecraftwork - Paid position - Must have a portfolio of your previous work - I'm looking to commission x7-10 .bbmodels of varying sizes, with textures, and approximately x50-100 item textures Reply to this with portfolio examples pls

Early access into the official Minions game is going well

What's worse is those 2 long form videos are often the same few videos rotating in and out over and over and over and over again - as if YouTube is forcing me to watch them.

I open YouTube on a PC, and am shown 2 long form videos, 1 ad, and 5 shorts. As someone who makes a living off of YouTube, changes like this will run creators into the ground. #bringbacklongform

Whenever I open the YouTube app (mobile, TV or desktop) all of my feeds are loaded with shorts. I don’t want this lol.

@MarioJoos I've seen so many people in my network of creators struggle to hit "regular" viewership in 2025 - this makes complete sense and the timeline lines up exactly when I see a view drop take place.

🚨Important thread: YouTube’s Home Feed UI Changes Negatively Impact Long-form Viewers (+Data) This year has been a tough year for many content creators, especially those making long-form content. And unlike many other years, the reason wasn’t that obvious. However, we finally found some data and started understanding what’s been happening. In this post, I want to highlight a problem that affects long-form creators. Important pre-note: since the last algorithm post, I’ve talked to the YouTube team. They’ve been open to conversation. That said, I believe in the importance of public awareness around these changes. Now, let’s talk about the important stuff. The UI Changes While we aren’t 100% certain about the full roll-out date of this update, and we believe it has been happening gradually, we do know that long-form creators are affected by changes to the browse feed. In the past, when you’d open your home page, you would see upwards of 6 long-form recommendations per row, often across two rows. (see first image) However, this has changed. In many cases, now only 2 long-form recommendations are shown, with the second row already taking up slots for short-form recommendations (see second image). Because of this, the ratio of long-form versus short-form often skews toward 2 long-form to 5 short-form recommendations on PC. This means that we're seeing a choice reduction of up to 80% long-form recommendation compared to previous home feeds. Note that you may see 3 videos being recommended, however, the first one being a sponsored post, I wouldn’t consider this as an organic long-form recommendation. Now, there are variations between non-premium and premium accounts, differences between device type and between accounts that predominantly watch long-form versus short-form content. But the overall change still affects a large portion of users. It’s very clear that this skews viewers’ attention toward short-form content. So what about the data? Finding data on this was incredibly hard. We don’t have access to the same kind of information as YouTube themselves, so take the following with a grain of salt. That said, we did manage to pull information from over 1,000 channels (thanks to some close friends of mine who don’t want to be named). What we found is that traffic for Shorts went up aggressively through browse features (see third image). At first glance, this sounds great. People are gaining rather than losing views, right? But those views, and that time spent, have to come from somewhere. While YouTube isn’t a zero-sum game, we do believe this signal indicates that the browse UI changes are having an impact somewhere else. We believe that these UI changes are slowly affecting long-form performance for creators, even if the drops aren’t very noticeable over a shorter period of time. The example I’ve added was the most extreme example of a person seeing a noticeable change in Shorts views coming from Browse without making significant changes to their content. So what can you do? Honestly, for you, as a creator, the only feasible option is to understand where the platform is at and create content accordingly. Follow what you’re incentivized to create. That said, I do believe that letting YouTube know about your concerns is important. Writing about it matters. I’m not very happy with these changes because I believe they are disproportionately favoring short-form content over long-form content, and this is dangerous for an ecosystem that heavily relies on long-form content for creator sustainability. And this is why I’m writing about this. Because creator sustainability often relies on resources created by content (income) and Short often does not generate enough resources to continue to create high-quality content. That’s why a lot of Shorts creators try to get into long-form. They are seeking that pathway to sustainability and resources to create better content. However, updates like these close that option for many, overall impacting the health of the creator economy. If you share my overall concern, then here’s my recommendation. YouTube has been reading these posts and seem to care about the opinions of creators. It’s important that we don’t turn this into a subjective “drama circle,” especially now that they’re actively showing interest in our concerns. However, it’s also important that we let ourselves be heard. My only ask is this: don’t be silent if this concerns you. My goal is to help feed you with information and potentially even the wording and reasoning to defend your concerns. One action I could ask you for is to respond to this post with your own concerns so it reaches more people and raises awareness. Responses can be about why you think this is good or bad for creators, how this change has affected you, or even a simple response, like, or share that helps it travel further. Hope you “enjoyed” this read.

@I_am_gerd “I told you I was sick”

Hell yeah!

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@MarioJoos Hi Mario! Love your breakdowns, been following you for a while! I've been blessed with an awesome start to my channel, but am sometimes confused why projects vary so much in success, could you maybe help point out what I might be missing? @protagnst" target="_blank" rel="nofollow noopener">youtube.com/@protagnst

I'm 32. I'm a retention director who works with some of the biggest YouTube creators. Many of their videos get over 100M views each. Ask me anything about YouTube strategy and business for the next 12 hours. I'll answer as many questions as possible.

@lumibonYT Please hire me, I charge $225 per thumbnail, lots of big clients

HELLO, I am looking for thumbnail artists, if anyone has any recommendations please let me know, I am thinking about commissioning a couple, please drop portfolios in the replies, thank youuu!!!!