Ross

40M+ on Shopify with this 1 brand since launch in 2021 🙂 it’s been a journey managing everything day in day out non stop. You can see my big jump in scale in mid 2024 - today. The brand is ready for this. Foundations have been laid. Will get the 1million + order Shopify Gold trophy late next year. 45M+ if you count Amazon revenue. No days off.

@szyako 👋 Still here, just been quietly working lol

@walidxxo @xxfrrrxx I've been playing cs 🤣

@ProtossRoss @xxfrrrxx ross come back posting we miss u

B/o 2600$ for this m4a1 hot rod x4 complexity kato 14

I find it really fun and great to market food and beverage. You can't survive without it, it's a repeatable and there's so many angles from it tasting good to being healthy etc. Concerns are pretty straight forward and typically what you would see on any other DTC product. Just make sure they know the ingredients of your product and where it comes from etc.

@ProtossRoss How is it to market an product that is in the food and bevrage space. Is it any conserns customers have when buying it online? Is it any different?

Nice $100k+ day yesterday. Waiting on some containers to arrive later next week to go back to higher volume. Been stretching profits a bit more while waiting. Still over a mil halfway through the month so we’re on target. Just gotta keep grinding and optimizing. Over 10k on amazon for a total of $112k+. YT camps started to go after existing customers, implemented customer exclusion and it’s looking real good. I love how it’s ALWAYS something to modify.

@beckylitv When you’re able to produce your own creatives that convert. It just hits different.

I know for some dtc founders this might be an everyday occurrence and not a big deal. But up until recently, all my winning creatives for GetDirty were produced by external teams, which has been annoying because I like to iterate and make changes at the speed of lightening and that’s impossible when you outsource. But recently I launched a winning creative that was filmed by me and edited on my phone- this gives me so much room and leverage to scale that I’m so pumped. Took me 12 months and probably 30 different video angles to achieve this goal. It’s the small wins. There is really no better feeling than getting things done right on your own.

@lordofmolasses Yep, Google too.

@ProtossRoss meta definitely has been weird too recently

Scaling my first brand - day 65 💀 with this, im going back to product testing starting tomorrow i'm still doing testing and creatives for this product, but keeping budget low and stable and doing prod research on the side will probably revisit this product during Q4 im on shopify capital so it's in my best interest to continue generating revenue the hardest part about giving up and moving on is swallowing your ego a lack of clear direction and speed was easily the main reason for this product's downfall i spent many tens of hours working on low lever tasks and some other things that were out of my control too but whatever, you live and learn will continue to post and update

@Larabaki8 FOB

@ProtossRoss I have a question. Do you pay for the container door to door ?

@BenFacciani1 Solo leveling

code geass or tokyo ghoul???

I was running regular video campaigns before demand gen came out and I basically just phased them all out officially last week. I have a mix of stuff going on A few demand gen shorts A handful of demand gen youtube instream only A few demand gen youtube instream (Computers only, seems to give me the best CVR) TBH, Ever since all these demand gen roll outs and phased out video campaigns, I feel a bit lost in the sauce. I literally just found the column today "Cost / Conv (platform comparable)" and that damn column is only viewed at the adset level. I had no freaking clue that was even a thing, and if you have a way to explain it to me that would be appreciated. Now that I am studying this column in all my demand gen campaigns I am actually seeing what is really being the driver here. I fully feel like I don't understand it but I think it also includes view through etc in there giving you a better overall outlook vs first click cost/conv or last click cost / conv (time)

That's impressive detail at your scale! It's so easy to miss details when you have so much going on. Are you running demend gen youtube shorts? Or what is working for you? We just started a couple months ago and seeing decent northbeam attribution Are you running all youtube placements?

Thank you. The grind literally never stops. When you think you’re dialed in something changes or you see something and a new Strat comes to light. Randomly spending my time looking at each sale that comes in looking at the conversion summary in real time to come to the conclusion that YouTube’s sending sales from returning customers a lot more than usual 🫠

@ProtossRoss Love how you’re stretching profit while still pacing past a mil mid-month. Customer exclusion on YouTube is such an underrated move, so glad it’s working! Always something new to dial in 🔧

@iamarsibragimov 💯 so true

Back when we were running MineralMarket, there were months when wed wake up every day just trying to tweak ads, figure out margins, and stretch just a bit further to hit our targets. Theres always that grind to optimize, whether its product sourcing or refining campaigns, but those little tweaks really made all the difference. Some months hit great, others had us chasing the numbers hard. Keeps ya on your toes for sure.

@heyitsromar Ya, fairly common for me that’s when spend is ripping.

@ProtossRoss Most sales come in from morning till afternoon?

@Yosef_Stebben Ya but phone is on vibrate

@ProtossRoss Do you keep Shopify notifications on?

@serhanaktaas Direct to consumer

@ProtossRoss WS ?

$72k yesterday with $10k on Amazon (Amazon rev pic in comment) $82k+ total rev with a few SKU’s out of stock on both site and Amazon. Meta is crushing for me and is back on the menu. Gonna flip the majority budget back to meta on the scale. Sucks being out of stock on stuff but we still push on what we have.

@AzalAbdul1 4 years

@ProtossRoss How old is the brand

@cexa___ My shopify sales includes sales attributed from google