EDM Publications

Shoutout to all #sports, #sportinggoods and #outdoor professionals. We represent the board-level conversation in the +450bn sportinggoods and outdoor industry. Register for our free email newsletters on: sgieurope.com oicompass.com

Swedish gym brand ICIW enters Belgium with studio deal The Swedish gym-wear brand names Belgium a 2026 priority and signs Brussels boutique studio GOBOX as its first local fitness partner. sgieurope.com/brands/swedish…

LaLiga posts record revenue, and Europe’s football hierarchy holds firm Spain’s top football league posted its strongest financial season on record, driven by commercial income topping €1.5 billion for a third straight year. sgieurope.com/laliga-posts-r…

Footasylum names Gymshark exec Hannah Mercer CEO The Gymshark and adidas veteran takes charge at the UK streetwear retailer as it pushes into DACH, the Gulf and new UK stores. sgieurope.com/people/footasy…

LaLiga posts record revenue, and Europe’s football hierarchy holds firm Spain’s top football league posted its strongest financial season on record, driven by commercial income topping €1.5 billion for a third straight year. sgieurope.com/financial/lali…

Inditex posts record sales and profits in FY25 The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth. sgieurope.com/inditex-posts-…

Inditex posts record sales and profits in FY25 The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth. sgieurope.com/financial/indi…

Li Ning profit beats estimates and shares rally Revenue up 3.2% but net profit fell 2.6% in 2025. Analysts flagged a near-9% earnings beat driven by lower-than-expected selling costs. sgieurope.com/financial-resu…

ROICA brings Japanese mills to Performance Days Asahi Kasei’s stretch fiber brand brings two Japanese manufacturers to a European trade show for the first time at Performance Days 2026. sgieurope.com/ingredients-br…

Q2 2026 Event Radar: trade shows and conferences In Q2, Wellness and Fitness take center stage with events spanning Europe and Asia. FIBO, RiminiWellness and IHFF each blend B2B, B2C and spectacle. The focus is also on the retail environment and integra sgieurope.com/events/q2-2026…

Lidl, PreZero are UEFA’s first strategic partners Schwarz Group extends UEFA deal through 2030 while adding grassroots nutrition and circular economy mandates to its sponsorship portfolio. sgieurope.com/lidl-prezero-a…

Genesis Motor launches European amateur golf cup The South Korean automaker extends its European golf strategy beyond the professional tour with a six-stop qualifying series culminating at the Genesis Scottish Open. sgieurope.com/sporting-event…

Misto Holdings posts 31.6% profit jump in 2025 The South Korean brand portfolio group formerly known as FILA Holdings lifts full-year operating profit 31.6% on China expansion. sgieurope.com/financial-resu…

Uniqlo launches garment longevity campaign A free enzyme-treatment sample at 23 European studios anchors Uniqlo’s April longevity campaign. sgieurope.com/csr-and-sustai…

Institutions build Nike stake ahead of Q3 results Multiple funds raised NKE positions in Q3 as Wall Street upgrades its outlook, with Nike’s quarterly results due March 31. sgieurope.com/financing/inst…

Sports moments reward brands across all screens Nine-country study of 9,000 sports fans shows where attention concentrates and how consistent cross-screen presence drives purchase. sgieurope.com/consumer/sport…

Lululemon faces rising pressure as core market stalls The US-based athleisure group grew revenue 5% to $11.1bn in 2025, but profits fell. Margins declined as US weakness persisted. sgieurope.com/financial-resu…

Nielsen: 46bn minutes of women’s sports in 2025 Nielsen data shows record audiences across the WNBA, tennis, soccer and college sport as US women’s sports consumption reaches a new high. sgieurope.com/consumer/niels…

Björn Borg seals three-year Åhléns, Inno deal Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years. sgieurope.com/retail/bj%C3%B…

Europe’s sponsorship market tops €34bn in 2025 Nielsen Sports data shows all sectors grew in 2025, with sport investment up 5.9% and Spain outpacing Europe’s largest markets. sgieurope.com/consumer/europ…

UK study maps girls’ fading sports fandom Four in ten young UK people cannot name a sportswoman, as new research maps how girls lose fan identity through secondary school. sgieurope.com/uk-study-maps-…