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Introducing Narratives AI - the first search engine for Public Opinion Detect, understand, and act on the beliefs shaping society and consumer behavior, with a simple search query and in seconds. Sign up below for a 30-day trial.

Audiences today are making purchase decisions based on UGC product reviews, especially highly engaging video ones. So what makes for an impactful review? One that travels and may shift perspectives on a brand or a product? Video intelligence allows us to crack open the ‘black box’ of social video, and answer these questions. In this report, you’ll learn: 🎥 Which brands are most mentioned in different types of product review video 🌟 How reviews resonate across the Beauty, Tech, and Food categories ❤️ Why audiences love opinionated content 🎯 The formats and language that work most effectively across different categories Read here: pulsarplatform.com/resources/vide…

How does one of the world's busiest foreign ministries embed audience intelligence across public opinion tracking, crisis monitoring and trade diplomacy? In a rare behind-the-scenes look, David Hart, Senior Comms Insight Manager at the UK’s Foreign, Commonwealth and Development Office @FCDOGovUK, will share how he uses real-time social and audience insights from Pulsar to support the organization: from solo comms officers in embassies and consulates, to central teams in London briefing ministers. Reserve your spot here: audiences.pulsarplatform.com/pu-webinar-soc…

By using Narratives AI and Pulsar TRAC to map the most common stories and perspectives around both Walmart and Costco, we can identify how public opinion has evolved, and how different communities help shape these.

The difference becomes clearer at the audience level. Chipotle’s narrative is more concentrated within politically engaged communities, where attention tends to amplify conflict. Taco Bell’s audience is distributed across cultural communities such as music, gaming, sports, and other fandoms, where brand moments are more likely to be shared, remixed, and extended.

@Tacobell is outperforming @ChipotleTweets in terms of brand narrative. The reason has less to do with the food, and more with cultural resonance. Using Pulsar Narratives AI, we measured brand narrative positivity between November 2025 and February 2026, with Taco Bell scoring 52.6 compared to Chipotle’s 41.5.

Social Video Reviews are their own content 'genre': they garner huge audiences, drive growing brand investments in creator partnerships, and can help determine the success (or failure) of a product. Video intelligence allows us to make sense of this increasingly influential type of content, by cracking open the ‘black box’ of social video. In this report, based on 3.4M pieces of content, you will learn: 🎥 Which brands are most mentioned in different types of product review video 🌟 How reviews resonate across the Beauty, Tech, and Food categories ❤️ Why audiences love opinionated content 🎯 The formats and language that work most effectively across different categories Read the full report here: pulsarplatform.com/resources/vide…

No more data cleaning. No more noise. Just the data that relates to your brand & organization. Introducing Relevance: a new Vertical AI model, tuned to your brand, that keeps your data clean, 24/7. Your brand. Your brief. Your model. Available now for all Pulsar clients. Learn more 👇 pulsarplatform.com/blog/2026/intr…

Thank you to @erikawheless for featuring Fran’s thoughts, which also touched on the proclivity of Gen-Z for gambling on real-world events, and the use of AI in creating ‘digital twins’.  You can read the article on AdAge here: adage.com/article/digita…

A real world example? The rebirth of cowboy culture 🤠 “People like it because the future looks uncertain, so they fall back into something that is a familiar archetype,” says Fran.  “It’s a cry for stability, predictability and agency rather than a cry for heritage. So when you market cowboy culture, you don’t market it as in, ‘Let’s go back to the ranch.’ "You market it as, ‘Let’s go into a world where we can shape our future rather than be in the hands of someone else that doesn’t give us any control.’”

If they want to spot trends today, "brands need to look at the ‘vibrant fringes,’” says @abc3d, founder and president of Pulsar, in an article newly published on @adage. “These are niche, unconventional communities that exist outside the average consumer base but that have the potential to appeal to bubbles outside of the one they originated within." "That’s a core skill of trendspotting today: spotting a fringe and assessing their trans-audience potential.” 🧵

Sometimes saying no can be very good for your brand. Digiday featured our analysis of how the Pentagon contract fallout shifted brand narratives for @AnthropicAI and @OpenAI . A small, single-digit lead in narrative positivity for Anthropic opened up into a 14.6 point gap. Thank you to Krystal Scanlon for featuring Narrative Intelligence in this excellent article, which uses a variety of data sources to understand the brand fallout of a key news story. Read the full article on @Digiday here: digiday.com/marketing/in-g…

Are you missing hidden insights in social video reviews? Davide Berretta offers a glimpse into how the language used in top-performing videos differs across categories. Stay tuned for our upcoming report into video reviews, and how they shape consumer perspectives & behavior.

Here’s what changes for your team today: • Get the full picture: We analyze the actual content of the video at scale, across YouTube, Twitch, and Reels. • Automatic transcription: Spoken content is instantly turned into searchable, analyzable data. • Contextual sentiment: Don't just track mentions; understand the emotion and narrative behind every frame. •Platform-agnostic insight: No more fragmented views. See how a trend moves from a Twitch stream to an Instagram Reel in real-time. Discover more 👇 audiences.pulsarplatform.com/prod_video_int…

By 2026, 76% of all mobile traffic data involves watching or sharing video. So if you’re only analyzing captions, you’re missing most of the story … including all the interesting bits. We’ve just rolled out Pulsar Video Intelligence to give you the full picture.

Tomorrow, we’re diving into how video reviews are shaping category, product and brand perception at scale. Vertical video is rewriting the path to purchase — tune in to learn how to read what’s happening beneath the surface📱 audiences.pulsarplatform.com/wbn-video-revi…

By using Narratives AI and Pulsar TRAC to map the most common stories and perspectives around both Walmart and Costco, we can identify how public opinion has evolved, and how different communities help shape these.

Audience composition also helps put the contrast into focus. Walmart’s conversation skews heavily toward US political communities, where policy, labor, and pricing debates intensify scrutiny and put pressure on its value positioning. Costco’s audience is more distributed across lifestyle and economically pragmatic segments, creating a steadier and less volatile narrative environment.

@Costco, with its cult-like following, holds a substantial narrative advantage over @Walmart. And this comes at an inflection point. Because while for years the two operated with very different philosophies of 'value’, that landscape is shifting to bring them into more direct competition.