Alex retweetledi

I love how Abel aka The Weeknd is one of the biggest artist of all time, has records that remain untouched, has music that has insane longevity and relevance even more than a decade later, and he achieved all this solely through his music. He didnt build a brand around himself or his personal life, no fake pr or drama, no building his career off controversy or parasocial marketing. His entire brand is just his music and his art.
And that’s exactly what will make his legacy timeless🤍


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