Purpose Brand

We are incredibly proud to be the agency leading creative, social, paid media, and public relations for the O’Hare Moments campaign. Thanks to the Chicago Department of Aviation for trusting Purpose Brand to bring their vision to life. moments.ORDNext.org

Grammarly pulled a feature that replicated writers' voices. Fast response, fast reaction. AI capabilities are expanding, but the real question isn't what AI can do—it’s what a brand should do. These ethical boundaries shape reputation.👇 marketingdive.com/news/more-cmos… #BrandReputation #AIEthics

Marketing is shifting from campaigns to accountability. @Albertsons pushes for transparency in retail media measurement because impact must be proven. Measurement is no longer just analytics—it’s a board-level credibility issue. 👇 albertsonsmediacollective.com/news/blog/blog… #MarketingStrategy #CMO #RetailMedia

Health equity doesn’t happen by accident. It takes intentional communication. For National Minority Health Month, we break down how strategic marketing & engagement can maximize reach and build trust in diverse communities. Read our insights: purposebrand.com/blog/marketing… #HealthEquity

April Fool’s used to be about office pranks. Today, it’s a stark reminder that the line between reality & AI fabrication is blurring. Deepfakes are sophisticated. Pause before you react, look for micro-details, and always verify sources. 🛑🔍 #AprilFools #MediaLiteracy

Is your PR team ready for the quantum leap? ⚛️ Chicago is solidifying its position as a global hub with the new IQMP. As we prep for the Q2B summit, learn how to craft a narrative for the quantum era in our blog: purposebrand.com/blog/quantum-r… #QuantumComputing #TechPR

Branding is more than an aura. It’s not enough to just project effortless cool. True brand strategy aligns your actions with your promise. Like your customers, your brand has to earn its halo effect. 🌟 How do you build brand authenticity? #BrandStrategy #PurposeDriven

As useful as AI chatbots are, context & sentiment remain tricky. Our rule: "Trust but verify." Or, as the Chicago newsroom adage goes: "If your mother says she loves you, check it out." 🔎 Read our GenAI fact-checking tips: purposebrand.com/blog/evidence-… #GenerativeAI #FactChecking

DOJ's new ADA rules for social media go into effect in April. ⚖️ Stop guessing about compliance! Join our live accessibility webinars starting next week and train your team on the new legal requirements. Register: ada.purposebrand.com #ADACompliance #DigitalAccessibility

Words to live by from Fred Rogers, born on this day in 1928: "Nobody else can live the life you live. And even though no human being is perfect, we always have the chance to bring what’s unique about us to live in a redeeming way.” 🧥👟

EO is now AIO. @semrush is now an AI optimization “intelligence engine.” LLMs are great aids, but conversions require human-to-human connection. Make sure these AI tools don't squelch your brand voice! 🗣️🤖

Founded in Chicago in 1920, the @LWV empowered voters. But the 19th Amendment was incomplete—Black, Native, Asian & Latina women faced barriers for decades. Tomorrow is the #ILPrimary. Honor the fight for a #SustainableDemocracy & vote! 🗳️ #WomensHistoryMonth #MakeAPlanToVote

Great storytelling builds community. When PB writer/editor Stephen Rynkiewicz isn’t crafting client narratives, he's amplifying Chicago’s independent arts scene as a volunteer DJ for @CHIRPRadio. Independent media is worth our support! 📻🎙️ chirpradio.app.neoncrm.com/fundraiser/spr… #ChicagoArts

AI models like ChatGPT now do the vendor research for your customers. Is your brand AI-ready? ✅ Own your definitions ✅ Simplify your syntax ✅ Use the STAR framework. We built 5 custom AI prompts to pressure-test your copy. Try them here: purposebrand.com/blog/ai-brand-… #GenerativeAI

When simplifying a complex executive narrative, we focus on 3 principles: ✅ Ditch the Jargon ✅ Show, Don’t Just Tell ✅ Anchor in Empathy Is your brand's message getting lost in translation? Read our CEO's Guide to Explainers: purposebrand.com/blog/explainer…

Big congrats to our team for crushing the TCN LinkedIn Live! Seamless delivery, killer insights, flawless execution. bit.ly/4ubHO8U Erin Inman, President & CEO, Primera Engineers Kimberly Moore, President and CEO, @KDMEngineering Nadya Mason, Dean, @UChicagoPME Maria Doughty, CEO, The Chicago Network

@PsiQuantum So exciting! 👏

For decades, America's industrial might was forged at the U.S. Steel South Works site in Chicago. Today, steel beams are rising once again at the Illinois Quantum and Microelectronics Park, where PsiQuantum will deploy America's first utility-scale quantum computer. A full-circle moment for South Chicago—forged in steel and made possible by the world-changing promise of quantum technology.

Happy birthday, Chicago. 🫶 189 years of the best city on Earth. 🎥: @ durrcreative 📢: Tim Sinclair #NeverOutdoneChi

@lollapalooza you better believe it

Missed us, Chicago? 😏 lollapalooza.com

@NBCSports Couldn’t have said it better

"Our country loves sports and it brings us together unlike anything else." Mike Tirico wraps up a HISTORIC #WinterOlympics for Team USA. 🇺🇸

Taking a moment to admire the @ChicagoFire stadium that will reshape the future of soccer in Chicago. 📷 Related Midwest and Chicago Fire