RTB House

The rise of open-source AI could be a turning point for the open web as it works to keep pace with digital giants. But will models like R1 truly open new opportunities? Read the article in Digiday to see how open-source AI could reshape the ad tech world: digiday.com/media-buying/a…

Featured in MartechView, Charles Simon, VP of Private Advertising Standards, explains how next-gen tech—LLMs and Deep Learning AI—is reshaping performance marketing by driving precision without user data. Read more: bit.ly/4acsKy5

2025 predictions: Is your brand ready for what’s next in digital marketing? Read the full article in @NewDigitalAge1 and get perspectives from experts across the industry: newdigitalage.co/insights/2025-…

How do you maintain performance as privacy restrictions tighten? Michael Lamb, CCO of RTB House, and Angelina Eng, host of IAB Pulse, discuss balancing compliance and effectiveness in today’s ad landscape. Watch here: bit.ly/3ZNlQMx

Data is revolutionizing sports—from athletes analyzing performance metrics to fitness enthusiasts tracking their goals. For sports brands, this opens opportunities to create highly personalized experiences. Read the article in @MarTechSeries to learn more: martechseries.com/mts-insights/g…

New Release Alert: The Updated Multiple Retargeting Strategy Report is here! Download your copy today and elevate your retargeting strategy: rtbhouse.com/resources/mult…

We’re excited to share that RTB House was ranked among the top 3 global remarketing partners in the Shopping category in the 17th AppsFlyer Remarketing Index! Proud to stand alongside Meta & Google, continuing our push for open web innovation. Read more: index.appsflyer.com/edition-17/

Check out the latest enhancements to the Protected Audience API and see how they’re shaping the future of online privacy based on industry feedback. Read more here: privacysandbox.com/intl/en_us/new…

We’re excited to share REVOLVE's success story. This vibrant brand scaled up its display ad activities without compromising ROAS, exceeding its target by 56% through Deep Learning-powered performance campaigns. Find out how: rtbhouse.com/case-studies/r…

92% of buyers start their car search online, but many hesitate to complete the purchase digitally. Why is that, and how can it change? Read our latest article in Automotive News Europe to discover how AI-powered strategies can close this gap: europe.autonews.com/guest-columnis…

We're thrilled to share the success of our client, Bergdorf Goodman, the iconic luxury retailer. They connected with high-value customers, re-engaged them repeatedly, and achieved a robust ROAS by adding a new partner to their marketing stack: rtbhouse.com/case-studies/i…

"Not only is cookieless coming, but it's coming sooner than you thought." In The Agile Brand Podcast, Jaysen Gillespie, our Head of Analytics and Data Science breaks down what brands need to be doing to stay ahead of this change. Curious? Listen here: bit.ly/3AKxldp

What does Google’s recent announcement mean for ad tech companies? How does it shift their focus? Read the @adexchanger article featuring insights from Mike Lamb, our CCO. adexchanger.com/marketers/vend…

In this piece, we described stories such as Google’s contestation of the Criteo takeaways from the Privacy Sandbox experimentations, and other tests around the Privacy Sandbox bringing various results. See more: blog.rtbhouse.com/cookieless-new…

Aleksandra Drozda, our Head of Sales Development, shares her insights on the latest IPA Bellwether report. Read the full article published in MediaShotz and discover key trends shaping digital marketing and empower your strategies: mediashotz.co.uk/ipa-bellwether…

Events like the Paris Olympics & UEFA Euro 2024 offer prime opportunities for advertisers. Read our latest article published in @advertisingweek and learn how AI-driven, personalized marketing can capture travelers' attention: advertisingweek.com/navigating-new…

We are excited to announce that Charles Simon has joined RTB House as our new VP of Private Advertising Standards. Full announcement on our blog. Charles, welcome to the team! Read more: blog.rtbhouse.com/rtb-house-enha…

Planning promo periods is crucial, but staying ahead of shifting consumer trends is key. Discover strategies and tech to stay competitive in our latest article on @TheDrum. Read now and elevate your promo game! thedrum.com/open-mic/the-n…

Eager to master the game of targeted advertising? See the article to find out more: blog.rtbhouse.com/what-is-target…

We are happy to announce that RTB House has been named one of @adexchanger's 2024 Programmatic Power Players! Check out the full list of all the featured businesses: adexchanger.com/go/2024-power-…