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Full Episode/Additional Content: robert-chain.com
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R_C_Squared - Robert Chain
29 posts
R_C_Squared - Robert Chain
@R_C_Squared
R_C_Squared is an Experiential Marketing Podcast and Community where we share top insights and best practices from the industry.
Katılım Mayıs 2020
104 Takip Edilen23 Takipçiler
HAPPY NATIONAL PODCAST DAY & NEW EPISODE ALERT!
This week I am joined by @HeatherPhysioc , Group Connections Director, Discoverability, @ @VMLYR , Marketing Guru & keynote speaker. Heather shares her framework to help find/optimize your competitive advantage! Link in comments!
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@tojulius The idea of new skillsets required to connect through these new mediums is so crucial. We are no longer constrained to the logistical perfection expected pre-covid. Qe must use this time to test, ideate, and retest, to figure out those specific needs for the community we serve.
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Hybrid events will be very challenging.
#eventprofs will be required to plan two events with completely different needs.
Nothing compared to what we have seen pre-pandemic. Dynamics and numbers have changed.
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@themiceblogHQ @tashjill Interesting content/insights. I would even expand the importance of going broad outside of the industry to lean on other principles and drive innovation. As your expertise increases throughout your career, you can slowly move to a niche with high levels of thought leadership.
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Is it recommended to go broad or have a niche? There are many transferrable skills that you can learn when working on different events. Listen to the full interview with @tashjill about 'How to build a successful events career' -> buff.ly/3gyiEdG #eventprofs
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Another big step for experiential marking coming out of EMEA this week. Excited to see the innovation, and engagement with these events.
Nick Dugdale-Moore@NickDMUFI
Fingers crossed for 3 big shows taking place in Germany this week - IFA (Berlin) b2b.ifa-berlin.com, Caravan Salon (Dusseldorf) caravan-salon.com & Nordstil (Hamburg) nordstil.messefrankfurt.com/hamburg/en.html @UFILive #thisshowisopen @AUMAeV @ExhibitionWorld
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Listen here & Join the community: robert-chain.com
Find/subscribe on Apple: podcasts.apple.com/us/podcast/r-c…
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How do you recover from a years worth of lost revenue?
Why is it so important to find new ways to connect with your audience?
👇link in the comments section👇
This week I am excited to be joined by @sharilevitin, Keynote Speaker, CEO, Best Selling Author & all around sales GURU
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Incredible insights from @hardcastlegedde on Experiential Marketing. We must move beyond a logistical mindset to that of a media/content producer. There will always be a need to innovate, so be sure to lean on those leaders outside of the industry as well.
mdg@mdgsocial
mdg's Chief Marketing Strategist shares pieces of “tough love” advice for #EventMarketers with @PCMAHQ. buff.ly/34t9g8I
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@themiceblogHQ Going beyond ways to enhance your playbook, I look to new related professions. Being in experiential marketing, I have started to do alot of training in Digital & ABM marketing, knowing that through recovery we will be battling for wallet share against these principles.
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Q4: The personal development offering right now on the market can be overwhelming. How do you choose the right one for you? #eventprofstalk #eventprofs
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@themiceblogHQ I think the definition should actually be driven by the size/resources of the team supporting the event. Virtual events, need to be hyper personalized &should feel small. I am starting to view larger events, more along the lines of media productions from a strategy standpoint.
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Q1: How would you define large event audience of an online event? Over 100, 1000, 5000 registrations? #eventprofstalk #eventprofs
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Very timely topic for all of those within the experiential industry. One common theme when joining events, is once you join, it is hard to ever leave. Unfortunately, COVID is challenging that framework, but there are still opportunities to grow through a recovery.
EventPlannersTalk@eventprofstalk
Join us tomorrow for the interactive Instagram Live with @megstrahle and @robertkenward to talk about what to do in time of uncertainty ‘The industry has stopped, what do I do next?’ On eventplannerstalk Instagram account at 8pm BST #eventprofs #eventprofstalk
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What matters most when developing a customer journey? Why are emotional connections so important in experiential marketing?
This week I am joined by, Marie-Claire Caldwell, Head of Sales and Marketing @BelfastICC.
Check it out: open.spotify.com/episode/2rn9Fw…
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Excited to see the developments coming out of E-sports. They will continue to be an innovator for the experiential space, and help drive incredible content and production value.
McKinsey & Company@McKinsey
Despite #COVID19, #esports are big and getting bigger. Data from Germany and Western Europe indicates that sponsorship can help brands reach younger and more tech-savvy audiences – even if they’re from outside the gaming world. mck.co/30nnci4
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Always great to see the innovation coming out of challenging times. If this solution is economically feasible, this could further shift metropolitan travel in the United States.
Mashable@mashable
This chainless drivetrain promises to make cycling a lot more efficient
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Don's Miss the Episode: open.spotify.com/show/02bF23Egq…
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How do we strategically plan for a recovery? Why should marketing look beyond webinars?
I'm fired up about the new episode of R_C_Squared with our guest Kyle Smith, Partner at The Bridge Group. Kyle works with sales teams to develop strategies and optimi…lnkd.in/dE5iCKp
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Incredible to see the adoption of esports recently. This will be a interesting partnership, and one of the first of many expected to come.
FNATIC@FNATIC
Celebrating the spirit of gaming. A new collaboration with @gucci. Stay tuned.
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Excited to hear #CiscoLive is announced over 121,000 registered individuals for @CiscoLive. (4x) their total attendance at the in person gathering in 2019
Incredible proof of concept for the power of virtual and integration moving forward with hybrid events
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Excited to see how key SaaS providers lead the way in shifting to virtual mediums! Looking forward to the incredible innovation and thought leadership.
CiscoLive@CiscoLive
.@ChuckRobbins kicks off our #CiscoLive #digital event with a powerful message of solidarity. Keep your eye on this thread for highlights from all of the keynote speakers.
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Incredible way to provide engagement through a virtual medium. Live sketching is becoming a very popular enhancement.
Livongo@Livongo
During a creative virtual fireside chat, @OliverWyman’s @SamOnHealth and @Livongo’s @GlenTullman discussed the future of remote monitoring and telehealth while an artist sketched live representations of each concept. Watch the full recording here: youtu.be/YDT29i6J21c
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