Radhika A. Gupta | PR & Branding Strategist

Consistency creates credibility.

Thought leadership is not opinion dumping.

If your messaging changes every week, your brand is unstable.

Your brand should open doors before you knock.

Strong brands say less but mean more.

@NalinisKitchen Impressive journey at such a young age. Raj Shamani shows how consistency, curiosity and building in public can compound over time.

Meet Raj Shamani, the podcast king - He is just 28 years old and from Indore - He interviewed the French President Emmanuel Macron - Very few people know that he started a dishwashing liquid brand called Jadugar Drop at 16, which later became part of his family’s business Shamani Industries, now reportedly doing ₹200+ crore in turnover - He is also a co founder of a brand called CÜRAA with chef Sanjyot Keer, which makes kitchen appliances - 15.8 million subscribers on YouTube - 7.3 million followers on Instagram - Raj Shamani has become the first Indian creator to be named brand ambassador for ASUS ExpertBook - In 2015, Raj was invited to represent India at a United Nations youth program. At just 28, he has achieved what many people are still dreaming of in their 50s. He has met global leaders, built successful brands, created a massive podcast, and is earning in crores.

PR is long-term trust engineering.

Public perception is a strategic asset.

@KomalNahta Speed shouldn’t come at the cost of credibility. In the long run, trust matters more than being first, because audiences remember who was honest, not who was early.

Ha ha ha ha. What has film reviewing come to? There’s this very insecure gossip journalist who tries to pretend that he’s a trade analyst. He tweeted today that ‘Dhurandhar: The Revenge’ is a blockbuster. And he posted his review even before the first show got over. Why? To give the world the false impression that he was the first to see the film. Two things: firstly, why cheat in your profession? (Sorry! For him, reviewing is hardly a profession… it’s a money-making racket… a business first and everything else later.) Secondly, whether he’s the first or the last, how does it matter? His review matters to the trade people just as much as yesterday’s leftovers matter to a person who’s had a heavy meal a few minutes back! As a trade person quipped, “Will this guy ever grow up?” Your guess is as good as mine!

@narendramodi नवरात्रि की हार्दिक शुभकामनाएं! माँ दुर्गा की कृपा से सभी का जीवन खुशहाल, सुरक्षित और समृद्ध हो। जय अंबे जगदंबे मां!

देशभर के मेरे परिवारजनों को नवरात्रि की हार्दिक मंगलकामनाएं। शक्ति की आराधना का यह दिव्य अवसर आप सभी के लिए सुख, सौभाग्य, समृद्धि और उत्तम स्वास्थ्य लेकर आए। शक्तिस्वरूपा मां दुर्गा की असीम कृपा से सबका कल्याण हो, जिससे विकसित भारत के हमारे संकल्प को भी नई ऊर्जा मिले। जय अंबे जगदंबे मां!

@kmr_dilip Spot on. In a startup, impact comes first, learning comes as a byproduct. If you’re waiting for permission or ignoring problems, you’re already behind. Make yourself indispensable.

If you're looking to join a startup, you should know that you’re not there to learn. You’re there to be useful and learning is a side effect. No one is coming to train you. You've to figure it out. If you need permission to do things, you’re already too slow. If you see a problem and walk past it, you just accepted mediocrity. If you’re not embarrassed by how much you don’t know, you’re too slow. If you’re replaceable, you didn’t push hard enough. The best people make themselves impossible to ignore.

@divyaporwal_ Exactly 😅 High-paying jobs give stability and comfort, not multi-crore toys. Real luxury usually comes from entrepreneurship, equity, or generational wealth, not just a salary.

Lamborghini in India starts from around ₹4–5 crore. And I don’t even earn a Crore😂 in a year. Someone said: “Bro you work at Google, you can easily buy one 😭” Really? Lol After taxes, rent, family responsibilities, daily life…
a big chunk of salary is already gone. A high-paying job gives you comfort.
Not crazy luxury. In India, even top software engineers
can’t casually buy things worth multiple crores (they can if they have generational wealth and 0 responsibilities) That level of money usually comes from
startup wins, business, or equity. Not just a monthly salary🙃

@sachin_rt गुडीपाडवा आणि मराठी नववर्षाच्या तुम्हाला आणि कुटुंबियांना हार्दिक शुभेच्छा! नववर्ष आनंद, सुख आणि समृद्धी घेऊन येवो.

तुम्हाला व कुटूंबियांना, गुडीपाडवा व मराठी नववर्षाच्या हार्दिक शुभेच्छा… हे नववर्ष, आनंद, सुख, समृद्धीचे जावो, हीच प्रार्थना करतो.

@CastingChhabra Dedication like this is what sets legends apart. Can’t wait to see the impact on screen!

This morning at 2:30 a.m., he was still working giving everything to the film till the very last moment. That kind of dedication is rare, and honestly, it’s inspiring. I won’t say much because I’ve already seen the film twice… but trust me, this is going to shake everything. Every record, every expectation.This man is a genius. Truly. I’m just really happy, grateful, and proud… proud of him, proud proud ❤️🧿 #Dhurandhar2

@rajshamani So true! power and vulnerability often feel mutually exclusive in people’s minds, even though real strength includes both.

The brain cannot hold someone as powerful and suffering at the same time. The more powerful someone is perceived to be, the less sympathy they receive when hurt. Your brain isn’t cruel, it is just unable to hold "power" and "victim" as the same identity.

@AnupamPKher Congratulations on the well-deserved WION Icon Award! Staying consistent and inspiring is what true icons are made of. 🏆✨

WION ICON AWARD!! 😍🏆 Receiving the WION Icon Award from Shri Nitin Gadkari ji was truly special!Warm, Gracious, and Memorable. The word “ICON” carries weight. For me, it simply means staying consistent, honest, and hopefully inspiring along the way. I hope I can continue to live up to that. Awards like these don’t just make you HAPPY! They make you more RESPONSIBLE. 😍🙏 41 years… 550+ films… And yes!! Awards still matter. They remind you that the journey is being noticed. Thank you, WION. And thank you, Nitin Gadkari ji.🙏🙏 Grateful. And motivated to keep going. 🙏😊😍 #WionIconAward #GlobalIcon @nitin_gadkari @WIONews

@KonChirwa Absolutely! zero tolerance for violence. Support, justice, and accountability are non-negotiable. 💜

Violence against women is never acceptable. We demand accountability, support for survivors, and real justice. Stand with women. Stand against abuse. 💜

@narendramodi Warm wishes on Nav Samvatsar! May this new year bring joy, health, and courage to all, and inspire us to contribute even more to our nation’s growth.

Greetings to everyone on the very special occasion of Nav Samvatsar. May everyone be blessed with infinite happiness, success and good health. I pray that this coming new year further strengthens the spirit of courage, self-confidence and service in everyone’s lives. May it also add renewed momentum to our collective efforts towards nation-building.

@narendramodi A significant push for India’s manufacturing and industrial growth streamlined approvals and plug-and-play parks will definitely boost investment, jobs, and ease of doing business.

A landmark step towards accelerating India’s industrial growth! The Union Cabinet has approved Bharat Audyogik Vikas Yojna (BHAVYA). This will enable the development of 100 plug-and-play industrial parks, boosting manufacturing, investment and jobs across the nation. The scheme will significantly enhance Ease of Doing Business through streamlined approvals and single-window systems. It will boost logistics and services sectors too. pib.gov.in/PressReleasePa…

Public perception is a strategic asset.