Rahul Vijay

@Deaphen Following you on X!

Talent? Mines keeping the coolest room in the unbearable Indian summer, I'm truly a master at it, whats yours?

@SandeepMall Stop glamourising hustle & long working hours pls.

My son drove straight from Jaipur to office before anyone else arrived. He is still at work. I used to do the same. Working long hours. Watching both my boys, I see myself - young, driven, chasing something. My heart swelled. Then as a father quietly ached. I just want them to also smell the mornings, laugh a little longer, rest. But I know that fire in them. I lit mine the same way. That’s the bittersweet truth of watching your children become you.

@SandeepMall Share pls

I am getting some good photo shoot ideas for my next holiday.

@SandeepMall Yes

Any one living in Germany here? Maybe will be there first week of June and exploring possibility of catching up?

IPL gyaan: The GREATEST CHASE MASTER OF ALL TIME: Vintage @imVkohli at 37 plays with more zest than those half his age. That flick over mid wicket and straight six: CLASSIC Virat ! 👍👍⭐️

peer pressure has evolved from drinking alc to running

Im halfway through rewatching band baaja barat and i think shruti kakkar was the problem actually

@SandeepMall @SandeepMall

@SandeepMall What’s your view on sex after being married for many years?

Lunch time chitchat anyone on health, money, life in general. 30 mins

Yes, Namit Malhotra is the producer. We get it.

Fashion has had two greatest arcs: Phoebe Philo Celine, Tom Ford Gucci. Nothing else exists.

Vanga, Rajamouli and Dhar becoming the most successful film directors in this country is perfectly representative of the state of this nation.

Nobody’s doing fashion journalism on Instagram better than Suzy Menkes

@beastoftraal Why would you beep words like condom?! It’s 2026 man!

Watch this new ad first (agency: Talented). Then read the perspective below. ... ... ... ... ... ... ... ... The best uses of s****l innuendo or taboo references in advertising work because the product or the category earns the reference. A c***om ad using double entendre is doing thematic work. A men's underwear ad deploying the female gaze is commenting on the product's relationship to the body and desire. The risqué element and the product/category are in the same universe in terms of context and meaning. Here, the O***F**s reference is pure bait-and-switch. The "joke" is entirely in the gap between what you feared the ad was about and what it actually sells. Once the laugh lands, the fan has zero relationship to s****lity, desire, money, or anything O***F**s actually connotes. The category is just... there. This is sometimes called borrowed interest in advertising... using an emotionally charged idea that has nothing to do with your product to generate attention. It can work, but it's considered a crutch by serious creative standards, because the memorability attaches to the hook, not the brand. People tend to remember it as, "that O***F**s wala ad". There's a specific sensibility at work here: the ironic, terminally-online, "lol imagine if your mom heard the word O***F**s" energy. That is very native to a particular demographic. For that demographic, the reference lands as culturally fluent and funny. But it assumes that O***F**s sits in the same semi-taboo, widely-understood cultural space for a 45-year-old homemaker in Indore as it does for a 24-year-old copywriter in Bangalore. That's a significant assumption and a stretch. Worse, the ad arguably needs the older generation's confusion to function. The joke only works if Mummy-Papa-Daadu don't know what O***F**s is. Which means the creative is laughing at a gap in cultural knowledge rather than finding something universally true about the product, the category, or the audience. That's a very, very thin foundation. Of course, Flipkart's actual goal with these ads may not be deep brand-building at all, particularly since it is not selling the Flipkart brand here but merely selling a 'sales' promo for air conditioners (all brands). The goal might simply be virality and search traffic around the sale period. By that narrow metric, the O***F**s hook works perfectly regardless of product or brand or category fit. The disconnect almost doesn't matter if the goal is just "get clicked and shared". But that's a tactical win at the cost of craft, and at the cost of the brand. A more disciplined creative team would have asked "why does this product deserve this reference?" before signing off. The fact that no good answer exists (except, in an utterly juvenile way, "we are selling beyond fans, and the word has 'fans') suggests the reference came first and the category was fitted to it after... which is usually how mediocre advertising gets made. #advertising #marketing

People are only just discovering that Gautam Singhania is a despicable human?

Sorry to say, but this World Cup victory doesn’t feel that great. Why does it feel so auraless 😭 ?

"If having sex with a girl who is black out drunk considered rape, then almost every man is a rapist." YOU. ARE. SO. FUCKING. CLOSE. TO. GETTING. THE. POINT. YOU. PUMPKIN. SPICE. SCENTED. TRASH. BAG.

Unpopular opinion: Mumbai has become unlivable. No amount of ‘Spirit of Mumbai’ propaganda or South Mumbai skyline reels will change my mind.

Recession indicator is when Marc Jacobs rips off Prada instead of Rei

Shahid Kapur would’ve been sooooo much more likeable as an actor if he wasn’t shitting on other people on podcasts all the time, bitch in private with your wife bro, what is this behaviour