Raleon

Welcome to the Age of Personalization. Brands like TikTok, Amazon, and YouTube have set the standard. If you're not playing the personalization game, you're being left behind. 🧵👇

I compared Claude's new Haiku 4.5 against 6 other LLMs in a battle for which one is the BEST at creative marketing (like copywriting). I was legit shocked by the results. Results were graded by expert judges like Ogilvy and Halbert. One result even offended the AI judges. The models competing were: Sonnet 4, Sonnet 4.5, ChatGPT-5, ChatGPT-4o, Kimi K2, LLama 3.3 70B. 4 things I didn't expect: 1. Haiku 4.5 was the best model (and in my own tests, I found the same) 2. GPT-5 is quite terrible at creative, although it did better on this test 3. Kimi K2 was my personal favorite on this one. It did SO good. 4. Llama 3.3 was embarrassing. The judges ROASTED it. If you want the full breakdown check it out 👇 Let me know your personal favorite!

Can Gemini 2.5's new image model REALLY match your email designer? I loaded a Hexclad email into @RaleonHQ and asked it to create a variation. 60s later, done! Plus it's exportable to Klaviyo (fully editable) with all your shopify links.

Vibe email design is now here, using the new Gemini 2.5 Flash image! 😎 Easily create variations from existing emails and chat to make changes or add entirely new sections. Honestly so freaking cool. Checkout the🧵where I create an infographic in 1 shot. Demo below!

RT @NathanSnell: Gemini 2.5 Flash is the new image 🐐 It does an AMAZING job at preserving original image quality, even in different poses.…

I just spent hours testing Qwen's new image model and... honestly? The hype might be a bit overblown. Let me show you why.👇

I just watched a founder 5.5X his email productivity in 30 days. No new hires. No magic formulas. Just one strategic decision that changed everything. @fenbeys runs Pretty Boy - an awesome men's skincare brand (I actually use it personally... any judgement is the fault of my genetics, not their product). Here's what happened when he stopped hiring and started using AI instead: Before Raleon: - 10+ hours per week on email briefs - 8-10 emails per month max - 2 days to hand off one campaign to his designer - Constantly wrestling with segment strategy 30 Days Later: - Under 3 hours per week on emails - 15+ campaigns per month - 6-hour turnaround on briefs - AI handling the heavy lifting like analysis, segment suggestions, and content The numbers? +88% more emails in 70% less time. That's a 454% efficiency gain without adding a single person to payroll. The Real Kicker: Ben isn't using generic templates or ChatGPT. Raleon's AI learned Pretty Boy's brand voice, humor, and visual style. It generates data-driven campaign plans, segments, and content that feel authentically Pretty Boy. Here's What Changed: Instead of spending days brainstorming segments and copy, Ben gets intelligent first drafts in minutes. He focuses on refining and enhancing creativity instead of starting from a blank page.

"Send more emails." Every brand hears this. But how many emails is actually the right amount? We analyzed 50+ DTC email programs and found 83% of brands are sending the wrong number of emails. We put all the math and modeling into a nice, free calculator (below).

+63% revenue per campaign in 14 days. Most DTC brands dream of email performance like this. Pietro Pelizzari at Orbis (Swiss wellness brand) just made it reality. Here's the crazy part: He didn't hire more people. Didn't overhaul his entire email strategy. Didn't even change his messaging. He just stopped shooting emails to just his 30-day engaged list. The problem? Orbis had a solid email list of health-conscious Europeans. But they were treating a fitness fanatic the same as a casual browser. Generic segmentation = generic results. So Pietro tried something different. Instead of just sending emails to his engaged list, he let AI watch customer behavior and tell him exactly when someone was ready to buy. They started with just two AI-segments that were pure gold: - Segment 1: Site visitors showing strong purchase signals (but not converting) - Segment 2: New customers displaying early loyalty behaviors Every night, these segments updated automatically based on real actions. Not demographics. Not assumptions. Actual behavior. The results hit different: → +63% revenue per recipient → +10% revenue per campaign → +72% email efficiency → Deliverability scores back in the green Pietro's reaction: "It's like switching from a shotgun to a sniper." Here's what most brands miss: Your customers are already telling you when they're ready to buy. Their clicks. Their browse time. Their purchase patterns. It's all data you can act on. But most teams are still segmenting ONLY by "bought in last 30 days" or "lives in California." Meanwhile, brands like Orbis are reading behavioral intent in real-time. Then to start, they're just layering better segments on top of what they're already sending. Same team size. Same budget. 63% better results.

GPT-5 launched yesterday. Most people are still waiting in line. We used our API to run our full DTC benchmark over the last 24 hours. I expected to be underwhelmed… I’m shocked. 23 real DTC scenarios. Results: - GPT-5: 0.91 (tied for highest score ever) - GPT-5 Mini: second place, way faster - It crushed product copy, email sequences, strategy, analysis One big drawback: speed. ChatGPT-5 is SLOW. The “is it broken?” kind of slow. Hot take: GPT-5 Mini is the real winner right now. Same intelligence. Better speed. Detailed analysis below 👇

We’re about to open the doors on something that just might change how you think about email design. Here's a sneak peak on the vibe email design we've been adding to Raleon.

Here's the math every retention marketer should know: If you can send just ONE more email per week... You can increase your weekly retention revenue 5...10...20% or more! Most brands I know can generate significant revenue from a single well-targeted email to the right segment. But here's what stops them: - 3 hours building the segment - 2 hours analyzing who to target - 1 hour second-guessing the send That's 6 hours of work for one email. What if i told you, I know a way you could reduce that work to just 30 minutes or less? AND the tool costs less than what most marketers make in 2 hours. PLUS it gives marketer 5+ hours back every week! AND when you use those hours to send better, more targeted emails? It's called @RaleonHQ .. and with Raleon.. you're not just saving money. You're making it. Do the math. It's pretty simple. That's why I'm excited for you to check out what @NathanSnell's building >> eemtrk.com/jkraleon I'm a proud partner and supporter of what Raleon is doing in this market, leading all things AI and retention marketing. If you're a retention marketer, agency, operator, or founder and you haven't at least spent a few minutes checking out Raleon, you're probably missing the boat on saving money, saving time, and making more money. I highly recommend it to add to your tool stack.

This is what happens when 1 person has the power of 5 specialists. Data analyst + strategist + copywriter + designer + email expert. All with your Klaviyo, Shopify and brand data. All automated in one agent. Prompt: "Perform an analysis of last month's campaigns and flows. Identify any outliers for more, review deliverability, and compare it against my brands benchmarks. Then come up with some new email angles we can take, with reasoning, and recommend 3 retention improvement steps for next month. Prepare a few emails based on this."

Your email and SMS are working. But you're still losing customers between touchpoints. Just dropped EP 38 of @SendItpod with @jimmykim on the retention channels most brands ignore entirely. You could be missing 3-10x higher retention rates: 👇 The problem isn't your email strategy. It's the gaps between your emails. Customer journey reality: - Day 1: Purchase confirmation ✅ - Day 7: Usage reminder ✅ - Day 14: ??? (Customer goes quiet) - Day 30: Churn Smart brands are filling these gaps with 5 underutilized channels: - Push notifications (real-time context) - Calendar integrations (daily routines) - Referral systems (satisfaction → growth) - In-app messaging (guided experiences) - Direct mail (premium moments) Example flow: Skincare purchase → Email confirmation → Push: "Your routine starts in 1 hour" → Calendar: Daily application reminder → In-app: Progress tracking → Referral: Share your results → Direct mail: 90-day milestone gift The magic happens when channels hand off seamlessly: Email educates → Push prompts → Calendar reminds → In-app guides → Direct mail celebrates No customer falls through the cracks. The results speak for themselves: Multi-channel customers show: - 37% higher retention rates - 25% higher lifetime value - 3-10x better engagement Your email flows are optimized. You're missing the connective tissue. Stop optimizing individual channels. Start building retention ecosystems. Full episode breakdown: youtu.be/mx91PWwEGzU Big thanks to @omnisend and @RaleonHQ for the sponsorship!

Hahaha, this is too cool. Comet, an agentic app, using the UI of another agentic app. I had Comet use @RaleonHQ - our app that automates d2c email marketing with agents. They did EVERYTHING. Planned the campaigns, generated the copy, and then designed emails.

@RaleonHQ completed 9 retention tasks that normally take 10+ hours in the 60 seconds it took me to grab my coffee this morning, It used our deep Shopify data, Klaviyo data, better context, DTC task understanding. Email marketing for DTC should be automated.

"AI-powered." If I had a dollar for every tool using that phrase right now, I’d be retired. But here’s the truth: 90% of what’s getting labeled “AI” is just fluff with autocomplete. @RaleonHQ’s new Vibe Marketing tool ACTUALLY does what you wish most tools could: ✅ Take a creative brief and generate a full email ✅ Match your brand’s tone and design style ✅ Let you tweak sections just by asking ✅ Instantly swap in new assets or layouts ✅ Rebuild emails in real time—with logic This is a real time-saver for agencies, operators, or retention leads trying to move quickly without losing fidelity. You still need to bring the strategy. But now the execution is 10x faster. This isn’t “AI for the sake of AI.” It’s AI that makes your process better. Check them out here >> eemtrk.com/cdraleon1

Raleon is going full vibe mode. And our [human] customers are saying “This is huge.” and “game-changer.” Up until now, our marketing strategist at Raleon was very automated but not interactive. You'd send a prompt and get a result. Now, it's marketing vibe mode 😎

SOMEONE HAS FINALLY SOLVED IT! 🎉 Gift with purchase that is... 🎁 They've finally built a GWP feature that ACTUALLY works haha 😄 That's all... It's @raleonhq btw Hit up @NathanSnell if you want to check it out! 🔍 Highly recommend btw 👍

This loyalty is human at heart, AI in execution, and unique to every brand. Personal connections at a scale we've never seen before. (11/11)

The future of loyalty is AI-driven, and no, we don't mean putting chatbots everywhere. It's personalization from the top of the funnel to the bottom. Its the ability to know and do what your customers actually care about. (10/11)

Welcome to the Age of Personalization. Brands like TikTok, Amazon, and YouTube have set the standard. If you're not playing the personalization game, you're being left behind. 🧵👇