RAM

Recherche et Applications en Marketing (French Edition) Vol. 37, No. 3, July 2022 is now available online journals.sagepub.com/toc/rama/37/3. Lots of stimulating findings ! @afm_marketing @thomasstenger @drbenvoyer @mariondsf @OuidadeSabri @HagerBachouche

Recherche & Applications en Marketing was present at the meet the editors session of the @AcadMktingSci annual conference in Monterrey. Many thanks to John Ford for organizing and chairing the session, and Barbara Caemmerer for representing RAM so well.

In this time of booming inflation, this article newly published in RAM helps us understand how we can cope with the high cost of living. journals.sagepub.com/doi/abs/10.117…

En lisant cet article de Philippe Robert-Demontrond, vous decouvrirez que les objets sont porteurs d'une intentionnalité qui façonne notre consommation. journals.sagepub.com/doi/abs/10.117…

Mais que se passe-t-il dans les cabines en ligne des magasins? Des réponses dans cet article de Marie Beck. journals.sagepub.com/doi/abs/10.117…

Pour mieux interagir sur @leboncoin, n'hésitez pas à découvrir cet article passionnant de @thomasstenger, R. Garcia-Bardidia et Adrien Bailly. journals.sagepub.com/doi/abs/10.117…

The editorial team wishes you a happy and fruitful year! For a 2022 good start, a couple of good news: - New exciting papers published on journals.sagepub.com/home/rme - Still a few days to submit to the 2023 special issue “Sustainable Marketing: Let’s Accelerate Transformations!”

#COP26 starts tomorrow but you have still a few months to submit an article for the 2023 RAM special issue: Sustainable Marketing: Let’s Accelerate Transformations! Deadline: January 8, 2022. More details here: afm-marketing.org/fr/content/app… @FabienDurif @SihemDEKHILI

What being an owner can also mean: A socio-anthropological study on the development of a forgotten relationship to objects - Isabelle Dabadie, Philippe Robert-Demontrond, 2021 journals.sagepub.com/doi/full/10.11… @DGotteland @afm_marketing @dominiqueroux1 @schmitt_julien

Marketing and globalization: Relevance, trends and future research - Mbaye Fall Diallo, Souad Djelassi, V Kumar, 2021 journals.sagepub.com/doi/full/10.11… @DGotteland @afm_marketing @dominiqueroux1 @schmitt_julien

@dominiqueroux1 @schmitt_julien

Entre peur et désir de la digitalisation du commerce de détail : une première conceptualisation pour comprendre les réactions ambivalentes des chalands - Fabien Rogeon, Aurélia Michaud-Trévinal, Isabelle Collin-Lachaud, 2021 journals.sagepub.com/doi/full/10.11… @DGotteland @afm_marketing

Psychological distance as a working tool for managers - Mohamed Didi Alaoui, Véronique Cova, 2021 journals.sagepub.com/doi/full/10.11… @DGotteland @afm_marketing @dominiqueroux1 @schmitt_julien

@DGotteland @afm_marketing @dominiqueroux1 @schmitt_julien

Principes, modalités, apports et limites de la Design Science Research en marketing – application illustrative au pilotage des parcours clients - Florence Jacob, Virginie Pez, Pierre Volle, 2021 journals.sagepub.com/doi/full/10.11…

Foundations and evolution of Recherche et Applications en Marketing: A shared adventure - Bernard Pras, 2021 journals.sagepub.com/doi/full/10.11… @DGotteland @afm_marketing @dominiqueroux1 @schmitt_julien