Where I play ball, there’s this woman who shows up every Saturday morning with chilled zobo and tigernut drink. She shares it to everyone for free, no money, no stress. Naturally, everybody likes her.
It was only today I found out she’s actually the wife of the man who owns the pitch. That “free” drink? It’s strategy. It keeps all of us coming back every weekend, and once you’re there, you’re already spending. Each player pays 3kpa to play, bottled water is 5H, and before you know it, you’ve spent close to 5k.
Now she’s taken it a step further, she just launched a side business at the same pitch. She sells and rents out boots, sells jerseys, socks, bibs… everything you need to play. And she’s making serious money from it.
In simple terms… She gave us free drinks, built loyalty, then positioned herself to collect the money in every other way. Smart Igbo woman business move😂