Raul Santos ⛵️

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Raul Santos ⛵️

Raul Santos ⛵️

@RaulESantos

Fundador de Sail Away | Cómo originar ventas proactivamente sin depender de tomar pedidos

CDMX Katılım Temmuz 2009
472 Takip Edilen1.8K Takipçiler
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Chris Orlob
Chris Orlob@Chris_Orlob·
I talk to 3-5 Chief Revenue Officers every week. Guess what we talk about? What separates their best reps from others. Here’s 4 patterns I hear every week:
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Raul Santos ⛵️
Raul Santos ⛵️@RaulESantos·
A lo largo de los últimos 6 años, desde que fundé Sail Away, he estudiado mucho las diferencias entre un vendedor exitoso B2B y uno que batalla en llegar a sus resultados de ventas. Así mismo, he investigado qué es lo que hace que un vendedor B2B exitoso despunte aún más. La respuesta no tiene que ver con perfiles o características de personalidad intrínsecas a la persona. En cambio, lo que distingue a los vendedores exitosos son las acciones y las actividades que despliegan día con día. Es al desarrollar sus habilidades alrededor de esas actividades que logran mejorar sus resultados. De ahí que condensé mis aprendizajes de 6 años de dar coaching a ejecutivos comerciales en un modelo de 10 competencias del Vendedor Proactivo B2B. Esto lo traduje en una serie de tests de autoevaluación. Comenzando por un test general de diagnóstico y tests para evaluar cada una de las competencias a profundidad, con el objetivo de generar planes de acción personalizados. El test de diagnóstico inicial permite saber cuáles son tus fortalezas y qué te está frenando. El test inicial de diagnóstico es gratuito y lo puedes tomar aquí: vendedorproactivo.com ¡Estoy seguro que te dará a ti a tu equipo de ejecutivos comerciales mucha claridad y rumbo!
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Right Angle News Network
Right Angle News Network@Rightanglenews·
BREAKING - Passengers on an American flight from Atlanta to Puerto Rico captured one of the closest videos of the Artemis II launch from their plane, and it’s going massively viral, with some commenters expressing concern about how close the plane was to the rocket.
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Antonio García Martínez (agm.eth)
It’s funny to me that people keep on saying that AI kills ads because AI doesn’t see things. Civilians get very hung up on the pixels they see in this or that app, thinking that’s the ‘ad’, not realizing there’s an iceberg’s worth of targeting, ranking, and attribution going on that’s utterly agnostic to pixels at all. The ‘ad’ is a last-mile implementation detail that could easily be a blob of product metadata and a bid inside one of the agentic commerce protocols. Precisely because AI doesn’t “see” things, we’re about to hit the golden age of performance marketing where math rather than visuals dominates.
Antonio García Martínez (agm.eth)@antoniogm

In ecommerce, the auctions will be the reverse, with sellers bidding to be featured in results (or to simply be the thing the agent buys) vía price discrimination and personalized offers. They’ll resemble ad auctions because that’s exactly what they are: ads for AI agents.

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Alex Hormozi
Alex Hormozi@AlexHormozi·
One of the most profound behavior changes I've had as an entrepreneur, which was against my nature, was to stop seeking out opportunities when I still had problems I needed to fix within my business. You have to switch from shiny object syndrome to golden BB obsession. Fixing a hundred small things is more boring but creates the outsized outcomes the shiny object syndrome promises but never delivers.
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Raul Santos ⛵️
Raul Santos ⛵️@RaulESantos·
La IA no se trata de escribir correos rápido, sino de crear infraestructura de coordinación a escala.
BuccoCapital Bloke@buccocapital

People asked why I was so blown away by Claude Cowork, so I thought I’d puke some quick thoughts out The true promise of Claude Cowork, and ultimately any sort of agentic, AI powered workflow tool is to realize the perfect embodiment of the organization as described by Peter Drucker, who famously said: “Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs” Build the product and generate demand. That’s what drives value. Everything else is a cost If you’ve never worked in a large organization, it’s hard to truly explain how many “costs” there truly are, and how many of those costs are just a coordination tax. Take the launch of a new software product: The business needs to document how the product works, where it breaks and has errors. The support reps need to know how the support it. The onboarding and implementation team need to learn how to set it up. The Account Management team needs to learn how to upsell it and drive value through adoption. The sales team needs to learn how to sell it. The marketing team needs to position it in the marketplace and run campaigns about it. The partner network needs to learn it The amount of coordination, repackaging, enablement, internal distribution etc is. Absolutely. Staggeringly. Enormous. Hundreds of people involved. Thousands at larger businesses. Every one of these businesses have created convoluted templates and processes to document, enable, support, service, and sell Now imagine taking all the market research, customer feedback, data, decisions, positioning, and yes, code, and cascading that automatically through the organization, repackaged using the templates that have already painstakingly been created and refined and honed through hundreds of launches, to the relevant team with the correct context and packaging, directly into the hands of actual internal or external end user That’s the world that just got way, way, way closer to reality. In fact, the main reason it won’t happen any time soon are the people, many of whom will fight tooth and nail against this automation because they will fight like crazy to protect the status quo This is why you are already seeing AI-native startups move so quickly. Because product launches are cascaded through the organization and out to the customer with way less friction than incumbents can ever dream of Incumbents are going to have to whip their companies into the AI era. Their employees will not go willingly. But the future is here, and the startups are moving way, way faster

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Raul Santos ⛵️
Raul Santos ⛵️@RaulESantos·
Además del cambio cultural, se nota que las grandes marcas le añaden químicos que hacen que te sientas peor. Lo que alimenta la sensación de que el alcohol te hace daño. Seguramente destilados más puros están estables.
FrankBascombe@FrankTornen

El desplome de consumo de alcohol los últimos 5 años es tan bestia (cerveza -25% worldwide, vino -12% ww, destilados -10% ww) entre otros, que se está llevando por delante corporaciones históricas como Pernod Ricard (Johnny Walker,Absolut) o Diageo (J&B, Tanqueray o Lagavulin)

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james hawkins
james hawkins@james406·
110-year-old Turkish grandma shares her secret to a long life: "i never once used Microsoft Teams"
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Alan Weiss
Alan Weiss@BentleyGTCSpeed·
When smart management takes over a mediocre athletic team, they invest in training facilities, coaches, equipment, and so forth. If you're not doing well the place NOT to cut back is in your own development. Otherwise, you're on the "mediocrity plateau."
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Alex Hormozi
Alex Hormozi@AlexHormozi·
How to beat a bigger competitor: Talk to customers more than they do. He who is closest to the customer wins.
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