Journal of Customer Behaviour

JCB, the Journal of Customer Behaviour, is an academic journal with an artistic mission. Focussing on the fields of marketing, branding and customer/consumer behaviour, it publishes, poems, short stories, opinion pieces and articles with attitude.

A new special issue of JCB on the theme of World’s Reimagined, guest curated by Astrid Van den Bossche, is out now. You can read it for free for the next two weeks at: researchjcb.com

New issue of JCB is out, featuring an article by yours truly on the myth of 'interdisciplinarity' and the (many) issues we face in academia. #academia #interdisciplinarity edition.pagesuite-professional.co.uk/html5/reader/p…

We strongly recommend reading the paper by @RobotTheory which explores why, despite asserting the contrary, "the system we work in prevents us from doing interesting research that makes a difference."

We have launched what we believe to be our finest issue yet. It's a thing of beauty. Come see for yourself researchjcb.com/content/ It's free to access for the next fortnight. There is much to enjoy.

@jentakhar Bernard Cova amusing tale of his academic career, recounting his journey from "postmodern tinkerer" to "chameleon" and how these nicknames reflect his adaptable approach to research and publishing.

@jentakhar Mark Tadajewski's inspiring account of his scholarly journey, emphasizing the importance of reading widely, valuing scholarly diversity, and engaging with forgotten, neglected, and excommunicated ideas in marketing thought.

New issue is out!

Or Chris Hackley's candid and self-deprecating memoir of his early academic career, humorously recounting his desperate quest to publish research articles before he'd actually done any research or had any findings.

Set sail on the "Raft of the Researcher" with the latest issue of JCB! This captivating collection navigates the turbulent waters of academia, offering a refreshing and eclectic take on marketing, branding, and consumer research that will inspire, entertain, and provoke thought.

@gerry_sasha Why thank you for your kind comments!

The @ReSearchJCB keeps being a beautiful anomaly in the academic field, a testament to the creativity, critical thinking and reflexivity which materialises when the rigid boundaries and norms of (neoliberal) academia are broken. Kudos to the editors! researchjcb.com/content/

If you could give us a follow over on the old Facebook, it would be greatly appreciated. The URL is facebook.com/profile.php?id…

@zerochills As Taylor Swift sings, "What if I told you I'm a mastermind? And now you're mine It was all by dеsign 'Cause I'm a mastermind."

Red flag behavior 🚩

@WCSocQuotes Thank you. I appreciate the share.

In this short (4 page) article, the author argues that his working-class roots are ignored and that he is merely considered a ‘privileged asshole’ within academia because he is white and male. What do you think? acrobat.adobe.com/link/review?ur…

@WCSocQuotes I'd appreciate if you could share this article which is about the plight of a working class academic. acrobat.adobe.com/link/review?ur…

Is it possible to pity the plight of the White male middle-aged professor? This article makes the case. acrobat.adobe.com/link/review?ur… #workingclass #diversityandinclusion #academictwitter #intersectionalmatters #identityinacademic #highereddiversity

@AcademicChatter This excellent article just published today in our journal speaks to this issue: acrobat.adobe.com/link/review?ur…

The lack of working-class representation in academia is not just an issue of fairness – it limits the scope and depth of research. Diversity drives innovation.