Editor Fred

I had 3 clients paying $50/video. $600/month. Maxed out. One cold pitch later: $1,500/month retainer. In 48 hours. The difference wasn't my skill. It was one sentence. Teaching editors how to do the same. Comment "WAITLIST" and I'll add you to the list.

Three kinds of $200-per-video editors. 1. The one who thinks the market is broken. He's been telling himself creators don't pay real money for 2 years. Every time he sees an editor charging $2k he calls it a scam. 2. The one who thinks he needs more skills. He bought 3 After Effects courses this year. His work is 40% better than last year. His rate is exactly the same. 3. The one who fixes his profile and outreach and stops being a $200-per-video editor. Same skill as #2. Different game entirely. Scales to $3k/mo in 60 days. I was #1 for way too long. When I stopped, my rate tripled in 8 weeks.

@AlaaSharabyPh Check your DMs!

@Real_EditorFred blueprint

I've had 3 DMs this week asking if I could help them get good clients. Same question I got 4 times last week. So I wrote it all down. Full profile + outreach + pricing + onboarding system. 17 pages. FREE. Comment "BLUEPRINT" and I'll send it

@editorrobby What you call yourself doesn’t matter to much, you don’t need to give yourself a title when doing outreach. But something like “content operator” or “content strategist” work.

@Real_EditorFred Then what do you call yourself

The reason I stopped calling myself a "video editor" in DMs: The word "editor" tells the creator that you make their content look good. The editors making $2k+ per month don't just make content look good.

Editor: "$100 per video." Creator: "Let me think about it." Dead deal. Editor: "What are you trying to change about your channel?" Creator answers. Now you're pricing the outcome, not the video.

@Victor_Loore 💪💪

@Real_EditorFred Yes, thank you

@am_mubashir99 what?

@Real_EditorFred Then?

@thepouyasafaei @udayrajakx Of course! If your message can be sent to more than 1 person, you should not send it.

@udayrajakx @Real_EditorFred The observation is what makes the message feel personal instead of copied.

The DM that gets a $1,500+ retainer: One observation about their last video. One specific fix you'd make. What that would do for them. No portfolio. No rate. No "would love to chat." That's the whole message

@udayrajakx Exactly! 💪

@Real_EditorFred one useful observation does more than a long pitch

@Victor_Loore Sent! Did you get it?

@Real_EditorFred Blueprint

@sevansukmedia Check your DMs!

@Real_EditorFred blueprint

Better editing skills won't get you better clients. I know because I spent 2 years betting on that. Downloading new plugins, getting faster at Premiere. My rate stayed at $100. The rate changed the day I stopped talking about effects and started talking about outcomes.

My worst month editing was $500. I made it by cutting 20 videos. $25 per video. 7-10 hours each. Chasing payments for 3 weeks after. Some clients paid on day 1. Some paid after 4 follow-ups. Some ghosted for a month and came back asking for "one small revision" before they'd send anything. I was maxed out. I couldn't take on more clients. I couldn't raise my rate because the calendar was already full at the current one. Then someone told me: the number of clients is the problem. Not the number of videos. Three months later I had 2 clients paying $1,500/month each. Zero of them ghosted an invoice.

@NaimaAwann Appreciate it! 💪

@Real_EditorFred This is cool

I've signed $3k/month clients with a smaller portfolio than editors charging $200 per video. The work wasn't different. How I talked about the work was.

$150 clients teach you nothing. $150 clients pay you nothing. $150 clients cost you the time you need to find $1,500 clients.

@ClipCrafter24 Check your DMs!

@Real_EditorFred INBOUND

A guy in my free community signed a £1,100 inbound deal last month. He never sent a cold DM. Rewrote his profile. Posted content that attracts. And the creator came to him. I wrote it all down in a FREE guide. Comment "INBOUND" and I'll send it to you (must be following)

@LuhPdsn Check your DMs!

@Real_EditorFred BLUEPRINT

I almost kept this to myself... Every editor coach teaches the same thing, focus on improving your editing skills first. But that will never sign you better clients. The real solution is completely different, I broke it down into a blueprint that covers everything. Comment "BLUEPRINT" and I'll send it over (Must be following)

@EditorRuwan Sent! Did you get it?

@Real_EditorFred INBOUND