The Redzone

The ecotourism industry is extremely important for both economic and social reasons, particularly in emerging markets. businesslive.co.za/redzone/news-i…

Strategic planning and creativity are the disciplines most valued by marketers, a study shows. businesslive.co.za/redzone/news-i…

In today’s digital landscape, consumer trust is paramount, and customer reviews have become a critical driver of e-commerce and brand growth. businesslive.co.za/redzone/news-i…

Measuring ROI in sports sponsorship is challenging because it involves more than just brand visibility; it's about how consumers engage with your brand during and after the sports event. businesslive.co.za/redzone/news-i…

With global digital advertising spending reaching about $740bn (R13-trillion), the competition for audience attention is fierce. businesslive.co.za/redzone/news-i…

In 2022, more than 105,000 South African girls aged 10 to 19 gave birth. businesslive.co.za/redzone/news-i…

The organisers of the annual MOST Awards have announced that the event has been postponed. A new-look return will be launched in 2025. businesslive.co.za/redzone/news-i…

YouTube is marketers' favourite ad platform for 2024 while Amazon and TikTok come out top among consumers. businesslive.co.za/redzone/news-i…

Picture yourself in an intense strategy meeting. The dialogue gets heated as each person vouches for the credibility of his or her market research data, until someone drops a bombshell: What if all this data is artificial? businesslive.co.za/redzone/news-i…

Chicken Licken and Nedbank triumphed at the 16th annual Interactive Advertising Bureau (IAB) SA Bookmark Awards held at the Galleria in Sandton on August 15. businesslive.co.za/redzone/news-i…

A small but dedicated group of people risk their own safety to help animals. businesslive.co.za/redzone/news-i…

The digital age has revolutionised our daily lives, from the convenience of ordering groceries with a swipe to maintaining instant connections with loved ones. businesslive.co.za/redzone/news-i…

Women have traditionally been the most likely ones to shop, for everything from groceries to home décor and clothing. businesslive.co.za/redzone/news-i…

The often-overlooked deaf community represents a significant market segment with distinct needs and preferences. businesslive.co.za/redzone/news-i…

In an era dominated by streaming devices, social media platforms and on-demand content, it’s easy to overlook the enduring significance of radio. businesslive.co.za/redzone/news-i…

The latest edition of ‘The Quarterly Buzz’ highlights the top firms capturing consumer attention in Q2 2024 businesslive.co.za/redzone/news-i…

The digital landscape is undergoing a significant transformation, with AI avatars, also known as AI actors, emerging as a powerful new tool for businesses and content creators. businesslive.co.za/redzone/news-i…

There are big shifts happening in the world of advertising. businesslive.co.za/redzone/news-i…

According to the “Kantar BrandZ Most Valuable South African Brands 2024 Report” FNB retains its position as the country’s most valuable brand for the second consecutive year. businesslive.co.za/redzone/news-i…

TBWA\Hunt Lascaris was the big winner at the 2024 IAB SA Bookmark Awards, winning a total of five golds, four silvers and a bronze. businesslive.co.za/redzone/news-i…