
SOIC Research
429 posts

SOIC Research
@ResearchSOIC
SOIC Intelligent Research LLP | SEBI Registered Research Analyst (Reg. No: INH000012582) | BSE Enlistment No. - 5808 | Not Investment Advice |













Today we are going to discuss a very unique 2W OEM that has been able to built a product that is built to last in 10+ years. For context - They had no legacy nothing and have built the business ground up from nothing (product first distribution later) Ather invested in the things that compound and are hard to copy i.e. design IP, software, brand, charging network and rented the things that don't (cell manufacturing). That is why it spends less than Ola yet has better unit economics, and why the moat is earned rather than bought. And this is the fruits of investing in building technology and a superior product for years before just thinking about scaling distribution. At the end of the day we can see the result that the product won that did not catch fire :) But here today we will get into details of how they created this MOAT and how it is now able to win a superior market share and show such a strong growth at the same time when competition did not decrease in fact it has gone up!

Today, let's talk about a SaaS business that most people would dismiss at first glance. An IT company. A software business. In 2025-26, the automatic reaction is, "AI will eat these guys alive." And honestly? For most SaaS companies, that fear is valid. But this one is different. This isn't a generic software vendor selling dashboards or CRM tools. This business has quietly built itself into the invisible infrastructure of a $1.5 trillion global travel industry. Every time you book a hotel on Booking. com, every time an airline adjusts its fare, every time a hotel decides how much to spend on Google ads there's a high chance this company's technology is running in the background, making that decision happen. And here's the contrarian thesis that we'll break down in this thread: AI doesn't disrupt this business. AI makes its moat deeper. While the market debates whether SaaS companies will survive the AI wave, this one is already deploying AI agents that deliver 300% revenue lifts for customers, has built the world's largest travel intent data platform with 1.5 billion data points, and is in active conversations with OpenAI and Google to become the advertising infrastructure layer for AI-powered travel. So in this thread, we're going to break it all down for you in simple terms: → What the business actually does (and why it can't be replicated) → Why financial metrics of this company are among the best in Indian SaaS → What's going to drive the next phase of growth → The real risks that you should watch → And the big question, is AI a threat or the biggest tailwind this business has ever had?






