RevLifter

More Browse Basket Buy goodness incoming. In this one we talk to Matthew Holman about all things subscriptions in eCommerce. Signup to watch on 18th March. hubs.la/Q0456SqN0

Full ep: browsebasketbuy.com/2026/02/24/you…

In this clip from the Browse Basket Buy podcast, John Readman shares a story about a shoe retailer. Photographing 60,000 pairs of shoes on a beach is impossible. They used AI to put the shoes on legs walking down a beach... and nobody could tell the difference.

Say "new tool" to an eCommerce team and watch the room deflate. The best promotional tools don't add to your workload — they take things off your plate. Real-time intent data decides who gets an offer and when. The maths happens automatically. Margins stay protected.

Protecting your margin takes more than a small tweak. You need a massive strategic shift to move the needle. Data allows you to understand intent. You can give a bespoke offer to the shopper who actually needs a nudge to convert. Stop tweaking. Start protecting the profit.

Full episode: browsebasketbuy.com/2026/02/24/you…

John Readman gets it right in this Browse Basket Buy clip. If you connect stock levels with real-time intent... you can push the right stock at the right time. It means moving inventory without ruining your margins.

RevLifter just got shortlisted for the Standout Use of Data category at the 2026 UK Digital Excellence Awards. 🏆 We help brands stop the 'revenue at all costs' panic by using real-time data to offer something relevant. #UKDEAwards

A promotion that converts everyone at 20% off isn't a win if half of those customers would have bought anyway. Your finance team already suspects this. But what are the metrics that will help to prove them right, or, hopefully, prove them wrong? hubs.la/Q045Rr5X0

it Luggage wanted to run promotions smarter. Working with RevLifter, only visitors with low buying intent (below 15%) saw a discount. Read the full story on our website.

Someone told John Readman they'd "finished" with conversion rate optimisation. They knew what won. Job done. John's response: if that thing won, shouldn't you test something against it to see if you can beat it? From the latest Browse Basket Buy.

@imrgupdate have just published their Black Friday Review 2025, and we're proud to have sponsored it and contributed our perspective throughout. That gap between visitors and buyers is where the real story lives. hubs.la/Q044N9xZ0

Most teams hand their budget to Google, pick a ROAS target, and call it a plan. John Readman's roulette table analogy is better: Define what winning actually means for your business, and let the data tell you how to move your chips. Full episode link in the usual place.

LEARN ABOUT FORECASTING TODAY AT 2PM! Dan Bond and John Readman discuss the past, present, and future. (And after that it will be on YouTube and Spotify and the rest.)

We're on the shortlist for the NTAs Data-driven Product of the Year. Being a mostly remote company, we can't at this stage confirm any celebration dances but we will keep you informed as we know more. #NationalTechAwards @NatTechNews

Most retailers think their promotions are working. They look at the conversion rate during the offer period and call it proof. But that number is hiding a lot. The headline conversion rate gives you just enough signal to feel good, and not enough to know if you should.