Rich Burles | Designer & Developer

View their site here: rpmcrushersandscreens.com

When you're operating across 19 states, your website can't afford to be hard to navigate. RPM Crushers and Screens is a sister brand to US Equipment Sales and Bradley Equipment. Three brands covering heavy equipment across the Southeast and Midwest. We built the website that anchors the Southeast side of that operation. Crushers, screeners, trommels, shredders, grinders, washing systems. Buy or rent, new or used, across 6 states and 7 locations. Every category one click away whether you're a site manager on your phone or a contractor pricing up a project from the office. 28 technicians. 30,000 parts in stock. 300 rental units. Here's the full scroll. 👀

We've been building GEO into our client work for a while now, and it's already showing up. One client, Alum Works, told us they're now getting calls from people who say they found them through ChatGPT. Not a hypothetical, a real lead source. The shift isn't about abandoning what works in SEO. It's about making sure your content is structured for AI to understand, trust, and recommend.

SEO gets you found on page 1. GEO (Generative Engine Optimisation) gets you cited in the AI answer itself. You'll also hear it called AEO or AIO. The acronyms differ, the goal doesn't. Be the source AI trusts. It's a different game with different rules. And most businesses haven't started playing it yet.

Ranking #1 on Google isn't enough anymore. AI Overviews, ChatGPT, Perplexity. More people are getting answers without ever clicking through to a website. The traffic that used to come to you is now being absorbed before it reaches you. #GEO #AEO #SEO #DigitalMarketing #AISearch #WebStrategy

3,055 county-specific pages. 20 years of local rainfall data. Every rancher in every county can land on a page that speaks directly to their patch of ground. The thinking was simple. If someone is searching for PRF insurance in their county, they deserve a page that actually speaks to their county. Not a generic answer hoping it lands. The result: ~5x organic traffic growth, top 1–3 rankings for every core PRF insurance keyword, sustained across multiple Google core updates. The website is now their most powerful sales tool. Not because it looks good. Because it does the job a rancher actually needs it to do.

Most insurance websites are built to explain the product... We built Redd Summit Advisors' website to prove it works — county by county, year by year. PRF insurance is a product most ranchers have never heard of. And even when they have, the first question is always the same — has this actually paid out in my area? So we built the answer into the website itself.

Check out their website: calscale.com.au

Most visitors who are ready to buy will land on the product page. That's the moment that matters most. For CalScale, we designed a product page where every step feels obvious. Size selection, quantity, add to cart. No unnecessary friction, second-guessing, or anything that gives a customer a reason to drop off. Small UX decisions that add up to a meaningful difference in conversion.

When someone lands on a CNC machining website, the decision is already half made. They're not exploring; they're qualifying. The website's job is to confirm they've found the right shop as fast as possible. That changes how we approach every design decision. 1. Where the phone number lives matters. Not in the footer — pinned at the top, because a ready buyer shouldn't have to scroll to call. 2. Two CTAs do different jobs. One for the buyer ready to talk now. One for the buyer who needs the details first. Same goal, different journeys. 3. Real work converts better than claims. A featured case study in the hero section answers the question most procurement managers actually care about Every element above the fold has a reason to be there. Check what we did for Southside Engineering

Check out their full website here: evmgroup.com.au

EVM Group has been delivering vegetation management and arborist services across Australia. Trusted by utilities, councils, and Tier-1 contractors for work that demands precision and reliability. The website needed to communicate that standard. Dark aesthetic, bold typography, and a design built from the brand itself rather than applied on top of it.

Every piece of feedback from our clients means the world to us. Here's a word from the Forget Me Not® team. Seeing a website genuinely move the needle for a client's business is why we do this. So happy for the Forget Me Not® team. 🙌

Check full website here: usequipsales.com

US Equipment Sales is the Midwest's go-to source for heavy equipment: crushers, screeners, trommels, shredders, grinders, and more across 13 states. 28 technicians. 5 locations. 300 rental units. 30,000 parts in stock. The website needed to carry the weight of all of that, a proper catalogue experience where contractors and site managers can find exactly what they need, buy or rent on their terms, and get support without picking up the phone. Here's the full scroll. 👀

See full website: nexqloud.io

Cloud infrastructure is evolving fast and NexQloud is right at the front of it. NexQloud is a decentralised cloud platform built for AI, Kubernetes, and enterprise compute across healthcare, government, Web3, and media. Their patent-pending Trust-Tier™ architecture routes every workload to the right security level — cutting cloud costs by up to 50% and running 88% greener than traditional data centres. What made this build interesting was translating something genuinely technical into a homepage that clicks within the first scroll. Distributed infrastructure, tiered security routing, idle compute monetisation — all made simple without losing depth.

See full website: filenote.ai

When Filenote.ai first launched, we built their website. A lot has changed since then. What started as an AI file note tool for financial advisers has grown into a full practice management suite — and the original site just couldn't tell that story anymore. They came back to us for a redesign and we loved getting to see how far they'd come. 30 minutes saved per meeting. 1,000+ advisers. A product that's expanded well beyond its original offering. Here's the new site. 👀