Right Side Up

Our transatlantic journey is imminent, and we can't wait to be at Advertising Week Europe! 🇬🇧💂🏼‍♀️ Attending the conference? Stop by our sessions led by our own Grant Durando, and let's set up a few minutes to talk growth/marketing strategy → hubs.la/Q047Bwnr0

⭐ Amy Morales is consistently excellent, and she’s our latest Core Value Superstar. Read more about her journey from Brooklyn to LA, her predictions on podcast advertising, and the tiny but mighty Gemma: hubs.la/Q0479W4j0

The Right Side Up team is in Austin for SXSW this week—and we'll be talking all things audio + attribution! Catch us at one of our panels, or at our booth at Evolutions (March 13–14). We'd love to chat, so schedule time by DM'ing us or just stop by!

We’re excited to be sponsoring CMO Summit NYC, an exclusive gathering where marketing executives come together to share challenges, insights, and predictions for what’s next in our world. We'd love for you to stop by our booth and/or join our panel discussion. See you soon!

On this episode of Growth Talks, we sat down with Jordan Hwang, VP of Marketing at OpenPhone (now Quo), to discuss how B2B teams can create better messaging that inspires buyer confidence. Tune in: hubs.la/Q045qZvb0

After partnering with Right Side Up, this premium grocery brand hit its highest Amazon revenue month ever. The impact: 40%+ increase in Buy Box ownership 50%+ reduction in unauthorized sellers 100% in-stock availability across priority SKUs Here's how → hubs.la/Q044Y6Dm0

Building a love brand early on can be your biggest asset—and it requires no budget. On Growth Talks, former Eventbrite CMO Tamara Mendelsohn shared how Eventbrite set out to build a love brand, not just a fast-growing one. Watch in full: hubs.la/Q044FPC-0

🌱 From March 3-6, we’ll be at Natural Products Expo West, one of the biggest events for natural & organic brands. Want to connect while we’re there to talk Amazon or ecommerce strategy? Reply or reach out to hello@rightsideup.co. See you in Anaheim!

Omakase + marketing masterminds = an unforgettable evening at Nisei in SF! 🍣 Grateful for the thoughtful leaders who joined us and made the conversation as exceptional as the meal.

You don’t need a massive GEO overhaul to start winning. In our post, we break down 5 low-lift actions growth teams can take right now. Read the full article → hubs.la/Q0434Sln0

When Talkspace partnered with Michael Phelps, he was the first high-profile Olympian to discuss mental health. This became a defining move for the brand. Five years later, the effect is still compounding. Get the full story: hubs.la/Q043pCn10

B2B attribution often fails for one of two reasons: Either you're over-engineering it... or avoiding it altogether. See what to do instead in our latest article → hubs.la/Q042KGkn0

In our comprehensive guide to simulcasts, penned by our own Alex Leuci and Lindsay Piper Shaw, we cover buying, attribution, audience quality, and performance, and a whole lot more—all informed by our work with some of the largest companies in the space. hubs.la/Q042w51w0

In our B2B Marketing Hot Takes webinar, Sterling and other marketing leaders share their biggest and boldest predictions for 2026, including why ranking ≠ visibility anymore. Watch the webinar on demand: hubs.la/Q0428h3L0

AI adoption is accelerating, but most teams are still stuck in experimentation mode. In this webinar with Whispered, we’ll share how B2B SaaS orgs can operationalize AI with workflows that are scalable and *actually* useful. Save your seat ➡️ hubs.ly/Q0420VDy0

“If there’s a natural fan base to the product, everything else becomes easy.” Pranav Piyush's favorite growth “non-hack”? Community-building, and it’s something he says brands aren’t doing enough of, especially outside of B2B. Watch the full episode: hubs.la/Q041kpCj0

👀 Hot take: AI can scale content, but it can’t scale authenticity. For other bold takes, make sure to check out our entire B2B Marketing Hot Takes webinar, featuring Vinnie, Kevin Lord Barry, Amy Scanlon, and Sterling Beck: hubs.la/Q0413NLK0

On 2/12, we're hosting a roundtable on GEO and are inviting all senior marketers to join us. Our own Amy Scanlon and Matt Wynne will lead a discussion on who should own GEO, how to measure its impact, and many other tricky topics. Ask for an invite ➜ hubs.la/Q040WJZk0

As you might have noticed, AI is everywhere. But what's actually useful on Monday morning? In our upcoming webinar, we'll share some practical AI workflows that B2B SaaS teams can put in motion today. 👉 Register here: hubs.la/Q040KTGx0

GEO doesn't have to be overwhelming; just a few low lift-moves can make a major impact early on. 👉 Read the full article: hubs.la/Q040wxWl0