Rob Stevenson

Every morning Meta quietly takes money out of your account. That part works perfectly. The results? Not so much... Most struggling accounts I open have the exact same 3 leaks: Wrong campaign structure Creative that’s gone completely stale Nobody actually watching the numbers If your ads are bleeding budget and you need real results, my DMs are open or hit the link in bio. Let’s turn it around.

E-com brands: if Meta is taking more than it’s giving back, this is for you. Watch this.

You don’t need me. Here it is. Testing - ABO Scaling (cold) - CBO Retargeting - CBO The rest is noise. #paidmedia

The reason why The Odyssey is taking off is because it's a direct antivirus to CGI AI slop.

The easiest non-ai slop ads you can do right now... (1 and done setup) Founder 👉 1 hour podcast talking about product/service. Slice it up into clips. Then run the winners as ads.

28 things I've learned running Meta ads (in 60 seconds) No.1: creative fatigue is the #1 CAC killer. Most people don't even check for it. Full breakdown in the clip 👇 What would you add?

The 50% AI conversion number is fake. Shopify’s data shows AI traffic converting 50% higher… because only high-intent people are using it right now. Early adopter bias. Not a permanent edge. Cold traffic still pays the bills. And cold traffic hates AI slop. Real people beats polished AI ads.

You don't watch podcasts. You scrub them. You know the cut lives in the first second. You've felt a clip land exactly how you built it. (And the quiet rage when it doesn't.) If that reads like the job and not the warning, reply with the clip you're proudest of.

Hiring: short-form editor / podcast clipper. What: podcast episodes → Reels / Shorts / TikToks You: strong instinct for hooks, retention and captions. Us: ongoing work, fast feedback, room to own the output. DM with a reel or one clip you're proud of.

@shaunmmaguire This will forever be glued to his résumé.

Home grown Jihadi mentality

@wolsned @grok what’s legitimate reasons you can withdraw cash in the uk?

Soon the public will have to ask or earn permission to withdraw or spend their own cash. The UK is not a free country.

@Sandford_Police @intel_lady I’d rather be judged by 12, than carried by 6.

An offensive weapon is any item made, adapted, or intended to cause injury This definition includes weapons made specifically for harm (like knuckledusters), items altered to become weapons (like a sharpened screwdriver), and ordinary objects (like a hammer or baseball bat or deep heat spray) if the person carrying them intends to use them as weapons It is an offence to possess an offensive weapon in a public place without lawful authority or a reasonable excuse

Girls: Have one of these in your bag wherever you go. You never know when you'll be struck with period pains etc. Be careful not to get any in your eyes though, it's almost like being pepper sprayed- which you MUSTN'T carry because that's illegal in the UK.

@RichardDawkins can one draw credit on the hypothesis that the belief in a football teams success of winning is pretty much coming from the same area of the mind as the belief in one’s faith?

Struggling in a saturated market? It’s not just about features—your brand story and values make the difference. Forge a true connection with your audience for standout success. #BrandStory #MetaAds

🔑 Which metrics matter when scaling Meta ads? Keep an eye on cost per lead, cost per purchase, and ROAS. Goals vary, so define your KPIs early for clarity and success. #MetaAds #KPI #Scaling

🔍 Searching for new audiences on Meta? With GDPR and 2025 targeting changes looming, skip narrow targeting. Test varied UGC by age and personality—you’ll be surprised who resonates! #MetaAds #AudienceScaling #UGC

🛑 Biggest scaling mistake? Overlooking LTV! Don’t chase short-term ROAS on single products. If your product is lifed (like food), think beyond one purchase. Once you’ve acquired that customer, keep them engaged—focus on the full customer journey. #MetaAds #Scaling #LTV

🌍 Scale Meta Ads globally? Master one market first—optimize creatives, budgets, and local nuances. Then replicate success region by region. Avoid cash burn. #MetaAds #GlobalScaling

CPA spiking during holidays? Surging mobile traffic + Meta Ads auction competition hikes costs. Focus budget on peak buying hours (nights/weekends) when audiences browse—outsmart rivals with strategic bids. #MetaAds #HolidayCampaigns

Crush TikTok Ads? Ride trends + embrace raw UGC. Prioritize viral, conversational content over polished branding. Gen Z craves authenticity—be the relatable ‘friend,’ not the corporate ad. #TikTokAds #UGCMarketing