RomainJob

Hashed emails cannot replace IDFA without explicit opt-in, per Apple’s FAQ: developer.apple.com/app-store/user…

@aripap What does Facebook do then to target ads on their app?

Documents from the Hearing on “Online Platforms and Market Power: Examining the Dominance of Amazon, Apple, Facebook and Google"

We like the donation idea. @SmartAdServerEN also pledges to donate $1 to NAACP and Black Lives Matter Global Network for each vote for Smart today, up to a total $5k donation.

We've got two French champions playing today, will @SmartAdServerEN plant its flag on @TripleLiftHQ #adtechmadness 🇫🇷

Each day's battle in the Sell-Side bracket is like a little taste of Supply Path Optimization. Which company will be removed from the tournament's ads.txt file, heavyweight @RubiconProject or French champs @SmartAdServerEN?

Meanwhile, Google’s rivals in ad serving have been leaving the business. “The ad tech industry is like a cemetery,” said one antitrust lawyer.

Even as they compete—increasingly unsuccessfully—against Google properties like search and YouTube for ad dollars, virtually every major news publisher you can think of Google’s tools to place ads.

Just going to leave this one right here... wsj.com/articles/how-g…

#MarketingRemix - Veronique Pican et Laurence Bonicalzi Bridier @lbridier (@MPublicite.) Annonceurs, éditeurs, adtech : stop à la schizophrénie !

The results are in from last week's reader question: Who will end up benefitting most from Google's unified pricing change?

@samtingleff @AdMonsterGavin @SmartAdServerEN Google could put SSP at the exact same level than DSP but let publishers manage the financial relationship. All features of the RTB engine would apply (ad quality etc) I for instance never understood why Ad Manager ad rules or reporting could not apply directly to EBDA partner.

@AdMonsterGavin @SmartAdServerEN Probably depends on the meaning of "managed". A direct financial relationship, maybe. But I cannot see google allowing pubs to throw in arbitrary bidder URLs (match rates, ad quality, malware, etc).

Well... When will the most prominent supply-side ad server offer a true unified auction, enabling pub decisioning and freely allowing S2S connections?

Great event last week. The Smart team just crushed it. Anyone who's been to our events knows that we get it done. Often with Champagne @SmartAdServerFR

Découvrez dans Adtech Talks, les échanges animés autour du RGPD et de la sanction de la CNIL à l'encontre Google. bit.ly/2EFPutp, présentée par Sebastien Couasnon avec notre CEO Arnaud CREPUT, François PELLEGRINI, Romain Gauthier, Hammad Benjelloun. #Adtech #RGPD #CNIL

In a @Forbes article on GDPR & it's impact on EU tech, @mnevins, CMO, Smart said: "It can’t only be about revenue & performance— responsible data collection & privacy compliance have to be a priority.The user has to be given full control & transparency.” bit.ly/2GTUe0F

Smart parmi le top 50 des entreprises qui recrutent dans le numérique en 2019 et numéro 1 dans l'adtech #frenchweb #adtech #recrutement bit.ly/2SevEsw

#AdTech : Smart va investir 3 millions d'euros pour enrichir son offre vidéo bit.ly/2BJ5c4Z via @strategies #SouverainetéNumérique

@adtechtroll @doubleverify @larakiara Isn't the whole thing that the scammers make a deal with the original site in order to have their SSP seat listed in the original ads.txt file and then generate bot traffic on a spoofed domain mimicking the original site??? If it is the case, it is good to educate pubs about it.

Leboncoin on stage from Mobile Marketing Forum Paris! « Our strategic partnership with the leader mobile Smart Rtb+ enables us to boost our eCPM and Mobile Revenue! Smart RTB+: 32% of market share for display mobile in Programmatic »

"We see a trend of direct relationships between the demand & supply sides," said Lasse Nordsiek , DACH Country Manager, Smart."The share of private auctions & direct deals in programmatic is steadily increasing compared to open market transactions." @wuv bit.ly/2KYoZkk