
Rootstrap
751 posts

Rootstrap
@RootstrapInc
We work with high-growth startups and corporate leaders to accelerate their roadmap and drive innovation.







How Rootstrap Estimates Timeline & Fees: Transparent Pricing Product Managers, Designers, and Engineers ‘storymap’ each new product or feature, scoring each user story for estimated level of effort using the Fibonacci sequence (1, 2, 3, 5, 8, 13). → Storymapping: A score of 1 may take one person half a day, while higher scores could involve multiple people collaborating over several days. → Estimation: We add up all the story points by ‘epic’ or major feature, and the overall total as well. Leveraging our experience with over 700 product launches, we translate these story points into: 1) a dynamic team allocation, adjusting in skills and size over time for cost efficiency, and 2) an estimated timeline in weeks with a high level of confidence level based on what we know. → Pricing: We calculate a transparent price estimate using per-person weekly rates for quarter-time (10 hrs), half-time (20 hrs), or full-time (40 hrs), adjusted for role and seniority. → Modular: Our transparent pricing model supports an incremental development approach, making it easy to scrutinize and modify. If we estimate a lot of story points for a particular epic or feature, but you don’t think it should be so complex, or you don’t want to prioritize it given the development time and fees, then we workshop with you to simplify or deprioritize altogether. This is how we tightly and collaboratively manage the overall roadmap and fees to meet your goals.









0 to 1 + 1 to n 🚀 Creating something out of nothing ('0 to 1') is difficult. Doing it cost effectively in a timely manner with a high degree of confidence in achieving product-market fit at launch is even harder. This is why companies hire Rootstrap to help. Our long-tenured team (many have worked here for 5, 8, 10+ years) of product managers, designers, and engineers have launched 100s of product together. But Launch Day is just Day One. Next, the challenge becomes growing demand, retaining users, and scaling architecture ('1 to n'). Accelerating product-led growth with a data-driven approach, triaging customer pain points and operational growing pains, and scaling an expert team flexibly and affordably: it's all a grind. This is also why companies hire Rootstrap to help. We have scaled from 0 to millions of users numerous times, and are proud of our long-term partnerships with breakout brands such as MasterClass, The Farmer's Dog, and the world's largest youth sports organization for children with intellectual and developmental disabilities.





