Rose Parade

Our story begins long before New Year’s Day. We spotlight LA — a city of champions — and Grand Marshal @MagicJohnson, whose legacy, leadership and teamwork inspire the journey to Pasadena. Presented with VisitCalifornia. #RoadtotheRose Parade #MagicJohnson

We are so proud of @AllenBand & @AHSTallenettes for performing and reppin the 🅰️ in the annual @RoseParade tournament 🏟️ 🌹🅰️🆙🦅 🎨 @evanimhof @rosebowlgame | @usnikefootball | #BTB | #RecruitTheA

It never rains on the Marching Hundred. We were honored to be a part of the 137th @RoseParade on New Year’s Day. It was great to see all of the Hoosiers in the stands along Colorado Blvd! 📸: @MalikeyD #NeverDaunted #RoseBowl #RoseParade

From the Golden Gate to Colorado Blvd, San Francisco’s journey to the Rose Parade is powered by artistry, inspiration and a city that always believes in what’s possible. Presented with @VisitCalifornia. #RoadToTheRoseParade #BelieveInSF #VisitCalifornia

The road to the Rose Parade leads to incredible places — including the iconic #SanDiegoZoo, where conservation, creativity & community come together. Presented with @VisitCalifornia. #RoadToTheRoseParade #VisitCalifornia

Before the flowers bloom on Colorado Blvd, their journey begins in the fields of California. Our next #RoadtotheRoseParade story introduces the farmers whose hands, heritage & hard work bring the Parade to life. Presented w/ @VisitCalifornia. #CaliforniaGrown #VisitCalifornia

The road to the Rose Parade begins in places full of heart & history. First stop: #Route66, where generations have traveled west in search of possibility — & where the journey to Pasadena still begins today. Presented with @VisitCalifornia. #RoadToTheRoseParade #VisitCalifornia

🌠The journey to the 2026 Rose Court continues!🌹 We’ve wrapped up the first round of interviews, thank you to all candidates who shared their stories with us. Today, we’re moving into Round 2! Best of luck to everyone advancing, we can’t wait to see who will shine in Round 3!👑

@TheUPSStore is diving into the 137th @RoseParade with “Sharing Skills for Success”: a vibrant under-the-sea world brought to life by the #AESCreative team.🪸 From coral reefs to shimmering seashells, every detail captures “The Magic in Teamwork”: tournamentofroses.com/2026-first-sne…

The countdown to New Year’s Day is officially on! We’re thrilled to unveil the first Sneak Peek of the 2026 Rose Parade presented by @Honda . ✨ Starting with magical underwater adventure from @TheUPSStore and a double dose of football floats to fire up the fans. @rosebowlgame

A flawless first lap for these floats.🌹 Let the 2026 @RoseParade prep continue! #AESCreative #ArtisticEntertainmentServices #RoseParade #FloatBuilder #WhereImaginationTakesShape

June is National Give a Bunch of Balloons Month.🎈 We’re still floating from the joy of this beautiful, heartfelt float! The Love 2 Yeu float soared through Pasadena in the 2025 Rose Parade.

3 MONTHS TO GO! ⛳️ The 4th annual Golf Classic is just 3 months away! Join us Friday, September 19, 2025, at Brookside Golf Course, next to the historic Rose Bowl Stadium, for a day of fun, philanthropy and fundraising. Visit tournamentofroses.com for more details

Happy #LittleFreeLibraryWeek! 📚 From our Tournament House in Pasadena to our #LittleFreeLibrary miniature replica, we’re proud to spread the joy of reading, one book at a time. Swing by our Little Free Library and take a story home, or leave one for someone else to enjoy!

It’s National Volunteer Week — and we’re celebrating the thousands of hands and hearts behind the blooms!🌸 Since the 1960s, the Petal Pushers have played a vital role in bringing Rose Parade floats to life.

Reliving the Best Day Ever with the 2025 #RoseParade “Play Hooky in Illinois” float, celebrating the classic film Ferris Bueller’s Day Off! From the iconic Wrigley Field marquee to the red sports car and “Save Ferris” water tower, this float brings cinematic nostalgia to life.

Reliving the Best Day Ever with the 2025 #RoseParade Mississippi’s tribute to the Elvis Presley and B.B. King! This float features iconic music landmarks and celebrating Mississippi’s deep musical roots taking us on a journey through the heart of American music.

Reliving the Best Day Ever with a look back to the 2025 #RoseParade featuring Honda’s “Electrified Dreams” float, showcasing the future of sustainability.

Scholarship applications for the 2025 Rose Scholars NOW OPEN! To view the full list of guidelines and apply for Rose Scholars visit the link in our bio.