Running Insights

Should the London Marathon take place over two days? The London Marathon. One of, if not the most, special events in the sporting calendar. A day that brings unfiltered joy, unites the city, and raises rviv.ly/iscEOH #News

Single Homeless Project becomes first ever local charity to headline HOKA Hackney Half The Hoka Hackney Half marathon’s headline charity partner will be London-based for the first time ever with Single rviv.ly/ALBlrj #Events

Sarah Perry finishes as last woman standing in Legends race Sarah Perry finished as the last woman standing at the Legends Backyard Ultra in Belgium. A total of 104 runners from across the world rviv.ly/cMLOjo #News

Runners Need Unveils First-Ever Ayacucho Running Collection The brand has launched a range of affordable, technical running #gear designed for everyday performance Runners Need has unveiled Ayacucho's new rviv.ly/8vZCSk

Ultra X Acquires Dragon’s Back and Northern Traverse Speaking to Kate after the announcement, Ultra X co-founder Sam Heward emphasised that the priority is not reinvention, but continuity and they want to reassure rviv.ly/ZFhLyj

PROJECT3 ATHLETES SHATTER RECORDS AT LONDON MARATHON TO EARN $171,000 FROM PUMA PUMA will pay out a stunning $171,000 in prize money after its Project3 runners delivered show-stopping performances at the rviv.ly/o6NF2C #Features

On athlete Hellen Obiri secured a hard-fought second-place finish in the London In a time of 02:15:53, maintaining her remarkable streak of elite performances at the world’s most competitive races. Facing a rviv.ly/SW6aNz #News

JETSET Pilates to open debut UK studio in Shoreditch as global expansion accelerates JETSET Pilates, the modern reformer Pilates concept with more than 385 studios open or in development globally, will open rviv.ly/pHX4wY #News

Inspired by Marathon Season? The Best Running Events to Enter Next from 5km to Ultra Distances As marathon season sweeps across the UK, thousands of runners are lacing up, chasing finish lines and setting new rviv.ly/hoa10H #News

PUMA REVEALS THE NITRO™ LAB: LONDON’S ENERGY SOURCE ON MARATHON WEEKEND PUMA is turning up the energy in London ahead of this weekend’s Marathon, with an epic takeover of the Institute of Contemporary rviv.ly/vHqYWN #News

Prepping for the Marathon? Runners can win £5k during taper week   With the London Marathon approaching (26th April), runners heading into taper week can make the most of their final miles. They can rviv.ly/DU4yaz #Events

How to take part in the Hoka Hackney Moves FREE 5k It’s no secret that the HOKA Hackney Half marathon is a vibe. So much so, it sells out in less than two days. This leaves many Londoners gutted that they rviv.ly/0gtC9v #Events

ASICS launches a new marathon design concept expressed through a pan-European out-of-home campaign As it takes over sponsorship of four of Europe’s biggest marathons, marking a new chapter for the brand in rviv.ly/43kCd0 #News

Ecore Athletic Partners with Olympic Champion Dan O’Brien as Track Performance Consultant Legendary decathlete to support education, product innovation and athlete-focused engagement across track and field rviv.ly/zqM17J #News

ASICS challenges the marathon narrative with new pan-European OOH campaign created by Design Bridge and Partners Debuting across 1,000+ placements during marathon season, the campaign celebrates running as rviv.ly/4eE6Rs #News

VASELINE THE NIPPLE SPONSORSHIP HELPS RUNNERS STAY SAFE FROM THE CHAFE From the 2026 TCS London Marathon to running communities worldwide, Vaseline® is sponsoring nipples, ensuring runners are covered. rviv.ly/h9GDdP #News

PUMA STEAL THE SHOW WITH LAUNCH OF HIGH-ENERGY SHOWTIME COLLECTION PUMA is gearing up to steal the show, starting this Spring with the launch of an iconic SHOWTIME race day running collection. Set to rviv.ly/L0lV6S #News

adidas Manchester Marathon Announces Dame Sarah Storey as Official Starter for 2026 Event The adidas Manchester Marathon has announced that Britain’s most decorated and most successful Paralympian, Dame rviv.ly/pZJ5xT #News

Running Industry Alliance (RIA) Announces Evolution of Women’s MultiSport Action Group (WMAG) Stronger, More Strategic and Member‑Led - Championing Women Across the Running & Triathlon Industry rviv.ly/Uq6Jh1 #Features

Peloton partners with the HOKA Hackney Half Marathon  Peloton strengthens its commitment to the UK running community, promoting the benefits of cross-training for race preparation and recovery Peloton rviv.ly/Tzx0pu #Features