Ruth

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Ruth

Ruth

@RuthSocial

Media Director. Made in Scotland from girders. Now in London. Largely just a feed of things that make me happy, sad or angry 🌈

London, England Katılım Haziran 2008
1.5K Takip Edilen631 Takipçiler
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$@jxtsummer·
you literally just have to get really good at continuing
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Alan Ferrier
Alan Ferrier@alanferrier·
♥️ Glasgow.
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Scotdrone
Scotdrone@scotdrone·
Watching the spacecraft splashdown 😁
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Agus
Agus@riverscoat·
“Who are the ones that get to greenlight films? At a certain level it’s Gerry, it’s Ewan, it’s me, Richard Madden, Jack maybe, and Karen Gillan. And we’re all in our late thirties or forties and only one woman. And it’s like: is that it? Is that all we’re getting?”
Agus tweet mediaAgus tweet media
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Ruth
Ruth@RuthSocial·
@aakashgupta Still needing the police report and confirmation. At the moment, a lot of those marketing dollars are in stunts and all this additional activity. That costs money, including armoured cars etc. I don’t think the ROI is tied to the debatable theft retail loss. It is a PR campaign.
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Aakash Gupta
Aakash Gupta@aakashgupta·
The math on this heist should embarrass every ad agency on the planet. 413,793 KitKat bars. 12 tons. Stolen somewhere between an Italian factory and Poland on March 26. The truck and cargo are still missing. Nestlé's response: deploy a fake presidential motorcade through Canadian cities during Easter weekend. Black SUVs. Red flags. Security guards stationed at retail displays. A job posting requiring "experience guarding high-value assets" and "a passion for preventing break-ins." The retail value of the stolen chocolate is roughly $620K. This Dexerto post alone has 4.7M views. The TikTok of the convoy cleared 600K. CBS, Fox, and every local affiliate in North America ran the story. A candy company is getting a better ROI on a cargo theft than most brands get on their entire annual ad budget. The thieves wrote the creative brief, the logistics were a delivery truck and four rented SUVs, and the audience did the distribution for free. The stolen truck hasn't been found. It doesn't need to be. It already paid for itself 15 times over.
Dexerto@Dexerto

A KitKat truck with 'presidential-level' protection was spotted in Canada, surrounded by four black SUVs with red flags The stunt comes weeks after 12 tons of the bars were stolen

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Paul Larkin
Paul Larkin@paullarkin74·
If there’s a hell, Thatcher is in it.
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Keşfet

@aakashgupta @elonmusk @BarackObama @taylorswift13 @cristiano @BillGates @NASA @nikifrancismediavine