SE Ranking

AI Search in Competitive Research just got an upgrade 🔥 Now you can move from individual prompts to broader category-level insights, compare visibility across AI engines, and see where your brand is already strong — or where competitors are pulling ahead. What’s new: 📌 AI Presence metric 📌 Domain and brand analysis 📌 Competitor benchmarking 📌 Prompt, topic, and citation insights 📌 Multi-platform analysis Test it out: seranking.com/competitor-tra…

Comments I delete instantly (and often block) without thinking about it: - AI-generated responses to my posts, especially the dumb ones that ask me a question at the end (f that) - comments with “that’s the real shift” (see above) - comments that say “totally agree, that’s why we built XYZ tool” 🤬

One week ago Reddit appeared in roughly a third of AI Mode responses. As of May 11 it's the source in 52% of them — and coverage is still climbing. → May 4: @Reddit appeared in ~31% of AI Mode answers → May 11: over 50% Based on 1,000 prompts tracked in our AI Results Tracker. What do you think is driving the jump?

Are marketing teams ready to move people through the stages of the buying journey? Is that even possible? @TheCopyTrail says NO! So what should you do instead? Listen to LET'S CHUNK as we get into how the buyer journey really works now and how to GET OUT OF THE BUBBLE! Look for Let's Chunk EACH Tuesday on @SERanking social media channels! Next week: @mira_inam! Also Go Knicks @garrettsussman!

We looked into the March Core Update too and compared it to December. March caused way more SERP churn: 24% of TOP 10 pages dropped out of the TOP 100 entirely, vs. 15% in December. Probably partly down to the Spam Update and Core Update rolling out back-to-back. seranking.com/blog/google-co…

Better late than never - I was finally able to publish the “winners and losers” list for the March 2026 Google Core Update, plus some analysis about what changed. In some cases, reversals happened after the update, so I made a note of those too: amsive.com/insights/seo/g…

$60 per impression. Not per click. Per impression. That’s what ChatGPT is charging for ads right now. @MordyOberstein and @DragomirMiruna break down why this feels less like a media buy and more like a fundraising mechanism for OpenAI’s investors: 👉 Spotify: lnkd.in/gte-pD6n 👉 Apple Podcasts: lnkd.in/gBmXyrDg 👉 Amazon: lnkd.in/ga5QbtKa 👉 PlayerFM: lnkd.in/gAufCpD9 Here’s the argument: The brands advertising on #ChatGPT right now are mostly the second-tier players in their categories. The AT&Ts, not the Verizons. The Targets, not the Amazons. Companies spending Super Bowl money on an asset that has none of the Super Bowl reach, none of the cultural moment, and an audience that came specifically to get an answer — not to be sold to. Jordan Koene, founder of @PrevisibleSEO and host of the Voices of Search podcast, joins to talk about exactly what that looks like in practice — and what you should be doing with that budget instead. ⚡ The "Clearly Saying" this week: companies are pretty stupid for spending $60 per impression on ChatGPT ads, even if they have a lot of money. What would you do with that budget instead? Drop it in the comments — genuinely curious.

What's worse than mining GA4 for insights? Nothing. And now you don't have to! Seriously... Thank God. Learn how to pull GA4 data and connect it to your SEO data via the @SERanking MCP. Join @guifreballester & Oleksii Khoroshun TOMORROW at 10 AM ET! Sign up ➡️ seranking.com/webinars/from-…

May 12, 4:00 PM CET. Free, online. I'm running a live workshop with Oleksii from our SEO team. We'll connect @SERanking and GA4 to @claudeai in five minutes, using our new Skills, and ship live dashboards on demand. Registration link in the first comment.

A week after @brightonseo, here are a few insights that stuck with our team the most: 📌 Good SEO still wins. If you missed Bogdan Babiak’s session, here’s one key finding from our research: strong SEO continues to be the clearest predictor of AI visibility, while branded/direct traffic didn’t show any meaningful correlation at scale. 📌 Technical SEO still matters. A lot. Despite all the AI hype, the basics haven’t changed. Technical SEO is still the foundation, and ignoring it now affects not only Google rankings/indexing, but AI visibility too. 📌 GEO is still very much an experimentation game. We enjoyed @tompeham’s session on what GEO experiments actually worked vs. what didn’t. And yes — llms.txt came up again… with no meaningful results, which aligns with our own research too: seranking.com/blog/llms-txt/… 📌 Rankings alone don’t reflect visibility anymore. Tom Capper’s talk (plus many conversations with clients) reinforced something we’re seeing more and more: position #1 doesn’t necessarily mean high visibility if SERP features push organic results far down the page. 📌 MCP is starting to feel real. After months of skepticism across the industry, MCP is becoming a genuinely useful way to work with SEO data. Gus Pelogia shared some great use cases. And if you’d like to test SE Ranking’s MCP — just leave a comment 😉 📌 SEOs are becoming builders. Automation, custom workflows, internal tooling, AI-assisted development — these topics were everywhere this year. One of the most memorable examples: auditing vibe-coded websites.

Some "new" AI strategies feel familiar… @alexmoss calls it what it is: Old black hat tactics, new packaging 👇

SEO has been "dying" for years now. And yet… it’s still very much alive. With AI, that conversation is getting loud again. @lilyraynyc is here to ground it: A lot of AI answers still rely on Google’s index. So no — SEO didn’t suddenly stop mattering.

Five questions. Fifteen seconds each. One guest who definitely did not come to protect llms.txt 😉 @aleyda joins @MordyOberstein to talk digital PR, AI visibility, and why reputation can’t be automated into existence. Watch the new Let’s Chunk episode 👇

If your CMO is speaking at @brightonseo and you’re not holding a handmade fan sign like a proud parent at a school play… what are you even doing? 😉 #brightonSEO #brightonSEOUK

Hey, we’re at @brightonSEO! And we’re here for two whole days, so come say hi! Find the SE Ranking team if you want: 📍 A free AI visibility audit for your brand 🤖 Claude skills for your SEO workflows 📸 A fun photo to remember the day And we’ve got a talk too! Our CMO will be speaking today at 5:00 PM in Auditorium 2 about the patterns we found — and didn’t find — while analyzing how organic and AI search are connected. Come by, say hi, and bring your questions 😉 #brightonSEO #brightonSEOUK

Anyone else testing live SEO/GEO dashboards in Claude? 🤔 You can connect Google Analytics and SEO tool MCPs, like SE Ranking’s, to see traffic, AI visibility, and competitor performance in one place.

AI visibility is having a main character moment 🔥 But @BethNunnington reminds us: citations aren’t the end goal. Brands still need to earn trust — and move revenue.

Visibility is easy to report. Impact is not. @alischwanke on what stakeholders actually care about:

Five questions. Fifteen seconds each. One guest: @garrettsussman 😉 And somehow we got AI personalization, Google’s data moat, pizza, and llms.txt drama 🔥 @MordyOberstein puts Garrett in the hot seat in the new episode of Let’s Chunk. Watch it now 👇