Sofi Fristedt retweetledi
What should we do to influence large groups of people to change their behaviour? The most comprehensive synthesis of studies on behaviour change ever undertaken has been published & offers some clear steers:
1) For behaviour change at an individual level:
- giving accurate information or trying to change beliefs is less effective
- providing social support, tapping into individuals’ behavioural skills/habits & removing practical obstacles to behaviour is more effective
2) For behaviour change at a social/structural level:
- interventions seeking to increase trustworthiness or targeting knowledge, general attitudes, beliefs, or mandates or other administrative/legal sanctions have negligible effect
- access to resources that facilitate behaviour change & social support have the greatest impact
asc.upenn.edu/news-events/ne…. Via @AnnenbergPenn Karen Lord
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