Sport Marketing Quarterly (SMQ)

For future SMQ updates, follow us on LinkedIn! linkedin.com/posts/sport-ma…

Sport Marketing Quarterly (SMQ) 34.1 is now available online: fitpublishing.com/journals/sport…

Finally, a solo paper on the effect a #bobblehead promotion has on the demand for #MLB games (it’s actually quite strong) in @SMQuarterly Cooler Bobbleheads Prevail: Bobblehead Character Type and Impact on Attendance at Major League Baseball Games fitpublishing.com/articles/coole…

🚨New Article🚨: Examining the Prevalence and Impact of Sport Fans’ Rituals: A Sensory Marketing Perspective. #SMQ fitpublishing.com/articles/exami…

New Article🚨: Factors Driving Virtual Running Event Participation: A CHAID Segmentation Approach. #SMQ fitpublishing.com/articles/facto…

New Article🚨: Does a Professional Sport Team’s Corporate Social Responsibility (CSR) Initiative Increase Fans’ Trust in the Team and CSR Participation Intention? A Moderated Mediation Model #SMQ fitpublishing.com/articles/does-…

New Article🚨: The Emotional Experiences of Fantasy Sports Participants. #SMQ fitpublishing.com/articles/emoti…

New Article🚨: Are Bad Calls Part of the Game? Impact of Bad Calls on the Emotional Outcome: Focusing on the Excitation Transfer Theory. #SMQ fitpublishing.com/articles/are-b…

New Article🚨: Sports Viewing Experience on Social Live Streaming Services: Examination of the Impact of Live Chat and Streamer Presence on Flow. #SMQ fitpublishing.com/articles/sport…

Congratulations to the 22 authors who published across six articles in the latest issue of Sport Marketing Quarterly! #SMQ fitpublishing.com/journals/smq

Congratulations to this year's Sport Marketing Association Research Fellows: Thilo Kunkel, Joon Sung Lee, and Jonathan Jensen! These scholars have published at least 7 articles in SMQ and presented at least 10 refereed presentations at SMA.

Congratulations to Melissa Davies (Ohio University), who was awarded the inaugural Reviewer of the Year award during our annual board meeting at the Sport Marketing Association Conference this week. Thank you Melissa for your service to SMQ!

For those board members at #SMA2024 we look forward to seeing you at the SMQ Editorial Board Meeting scheduled at 4:30pm this afternoon in the Commissioner's Room.

@megan_piche99 Congratulations, Megan!

Hot off the press🔥 Excited to share some findings from my MA thesis!

New Article🚨: Brand Mark Comprehension: The Influence of Athlete Logo Understanding on Consumer Evaluations of Athlete Brands. #SMQ fitpublishing.com/articles/brand…

New Article🚨: The Value of the Call: An Examination of MLB Broadcasters as Points of Fan Attachment. #SMQ fitpublishing.com/articles/value…

New Article🚨: Contextualizing Fans’ Divergent Experiences of Sport Activism Through a Social Identity Threat Lens. #SMQ fitpublishing.com/articles/conte…

New Article🚨: Exploring Fans’ Experience of Toxicity in Women’s Sport Social Media Communities. #SMQ fitpublishing.com/articles/explo…

New Article🚨: Applying the Consumer Brand Engagement in Social Media Scale to Professional Sport: A Psychological Approach to Measuring Social Media Engagement #SMQ fitpublishing.com/articles/apply…

New Article🚨: Franchise Ownership as Individual-Level Sport Brands: Exploring a Digitally Intermediated Process Model #SMQ fitpublishing.com/articles/franc…