Spur Nation Group

Tomorrow, we’ll have a chat with @blahk_sam, Co-founder & COO at @firstfounderscc, about the lessons in failure. He’s interviewed top African founders like David Lanre Messan and Iyinoluwa Aboyeji on the @MIA_by_Jamit, but this time, we’ll hear his own story of setbacks & growth

Y’all! My first publishing firm trial, I told you people that we failed because we couldn’t hack production right!? We’ve gotten it right with @HelloAvocadoCo. We now have a new set of problem💔😂 The only difference is that we won’t fail and I won’t run away.

International Hot Deal for February! UK Wire - UK Reporter - UK Herald- London Journal - Glasgow Report - Manchester times - Birmingham Times - 1 million Fox News - NBC - CBS - Digital journal - Market Watch - 600,000 My Dm is open. Please retweet Cc: @SpurNationM

Last day in this office. I’ll certainly miss it 😌

The first batch of articles for startups who contacted me from this tweet have gone live! If you still want to hop on it, please send me a dm. BusinessDay + Guardian + Vanguard + ThisDay + DailyTimes – ₦300k Nairametrics + TechCabal + Punch+ BusinessDay- ₦800k Please retweet!

“Create a solution instead of a product”

Your startup is not your identity. Your startup is a project. Your personal brand is the asset. When the product pivots (or fails), your reputation is what still opens doors, attracts talent, and gets you another shot.

Do you know what’s even funnier than the “proud to announce” posts on LinkedIn? 😂 The comment section. It’s almost like everyone there is a professional enabler 😭😂 Anyways, we’re rooting for everyone expecting good news this week. May it land in your inbox 🤞🏽

Scaling a startup is exciting but it comes with headaches. Your team is moving fast, your product is evolving, and customers expect answers yesterday. We provide support that grows as you grow, so no customer gets lost, from onboarding to issue resolution.

Hot take: your personal brand is not what you post. It’s what people expect from you. When your name comes up, do they think: “credible”, “builder”, “chaotic”, “clout”, “solid”, “unreliable”? That expectation is your brand.

HOT DEAL‼️ BusinessDay + Guardian + Vanguard + ThisDay + DailyTimes – ₦300k Nairametrics + TechCabal + Punch+ BusinessDay- ₦800k Send a DM to @SpurNationM or me

Hiiiii!! So I’m no longer “Media Queen” on my handles o. I’ve officially switched to “LoisAdeniji.” And before anybody starts asking me “why??” or doing hmm hmm, let me explain small 😂 I had a really good media run, not even joking. I did TV, I did radio, I showed up, I delivered, I ate it up. It was a beautiful season and I’m genuinely grateful for it because that era shaped me in so many ways. But the truth is… I think I’ve grown past it. “Media” doesn’t fully describe what I’m doing now, how I’m thinking now, or where I’m headed. And I don’t want to keep introducing myself with a name that feels like a box I’ve already outgrown. So yes, the “Media Queen” chapter was cute and iconic, but I’m in a new season. And as I have the best name in the world (argue with your keyboard 😌), I’m sticking to Lois Adeniji. Simple. Clean. Correct. Like why stress myself? 😭 So from now till Jesus comes for me, it’s Lois Adeniji. Periodtttt. 💅 And let me just say it clearly so it can enter everybody’s ears well: I am not collecting any man’s name 😂😂😂😂 Thank you for coming to my TED talk🤭

Each Monday, we distill Africa’s startup ecosystem; funding moves, market shifts, founder stories. Insight without noise for founders, operators & anyone who wants to read between the headlines. Vol 1 → open.substack.com/pub/thecommonr…

Hey! Join our talent pool for job openings and fully funded international opportunities🫣 docs.google.com/forms/d/1hsQIM…

My business will be eight years old in a few weeks, and this is one thing I am truly proud of because I have spent most of my life building it and I love how it has turned out. For those meeting me for the first time, my name is Lois Adeniji, and I am building Spur Nation Group (@SNG_HQ), a multi business firm focused on solving startup problems from one place by helping founders cut costs, build sustainably, and reduce failure rates without the need to move from one agency to another. Spur Nation Group operates through several subsidiaries. Spur Nation Media (@SpurNationM) offers marketing and advertising services that help startups increase visibility, grow revenue, and secure a larger share of their market. Nurture Support Solutions (@NurtureSupport_) is a BPO that provides customer support services to growing businesses. Dreamlab Technologies (@TryDreamLab) supports non technical founders and teams that want to enter the market quickly by building MVPs and websites in record time. Skill Spring (@TrySkillSpring) helps startups hire talent that fits from day one while also running a talent pool that shares job and international opportunities, alongside campus and internship programs that keep talent skilled and ready to contribute immediately. Avocado Publishing Co. (@HelloAvocadoCo) handles publishing for thought leaders and writers who want to focus on writing while we manage editing, production, marketing, and distribution. Common Room Africa (@JoinCommonRoom) is a founder focused community designed to reduce the loneliness of building a startup through in person events, mixers, and shared learning spaces. Ease Finance is a software that simplifies accounting for startups. Maison Lael (@themaisonlael) is our newest addition, created for founders and professionals who want to stand out through what they wear. We are always looking for more startup problems to solve, and you are welcome to speak with me and my team. #TheMediaQueen

Amsterdam, Netherlands. CLAIMED by Modupe Okaseun launch event recap.

Tired of endlessly scrolling through job boards and wondering which opportunity is worth your time? Skill Spring Talent Pool puts everything you need in one place: real internships, startup job openings, mentorship, and resources that actually help you grow. 🧵

Get all the job openings on your WhatsApp. Join @TrySkillSpring's talent pool here. docs.google.com/forms/d/1hsQIM… #Retweet

We’re making major, MAJOR updates to our website and real book lovers are going to love it. If you haven’t visited us yet, take a quick look: avocadopublishingco.com

A good day to shop and read CLAIMED by Modupe Okaseun! avocadopublishingco.com/products/claim…

Some stories burn slowly, leaving traces you can’t ignore. Code Name: Phoenix is one of them. A story of endings, beginnings, and the sparks that ignite between It’s coming in March 2026, Preorder your copy now on Avocado Publishing Co avocadopublishingco.com/products/code-… #CodeNamePhoenix