Strategic Objectives

People often ask what we do @SO_pr, Canada’s MOST award-winning PR agency, SO we put together this explainer video. BTW we’re #Hiring bit.ly/3fXBv2V

@SO_pr Account Director, Laura Blott shares Five Leadership Tips Learned from PR and Marketing Mentors. Read her #blog here #WeMakeNews #ThoughtLeadership buff.ly/4enGRRN

Legendary sports heroes joined @PWHPA in a groundbreaking campaign to support the development of a viable, professional women’s ice hockey league in North America. See how we put a #StickInTheGround and made big news for the goal here 🏒 🥅 buff.ly/3ETzghN

What makes consumers take notice of brands and open their wallets in this new age of multimedia? We did research to find out and as @judyslewis will tell you, the results are surprising #wemakenews #PublicRelations buff.ly/48xY7Cs

This #NationalHumanTraffickingAwarenessDay, we’re honoured to work with @VSToronto to raise awareness of its national Reclaim program to help clear human trafficking survivors’ debt for good. Learn more here: shorturl.at/O1HLx

BIC Soleil is back as the Official Razor of the PWHL, empowering women on & off the ice!🏒✨ We’re excited to connect with hockey fans through athlete partnerships, live in-game activations, as well as contests and giveaways you won’t want to miss. shorturl.at/5JD54

Please enjoy our blog @SO_pr, Learnings from Lockdown: Lessons in Living Life from our mighty Strategic Objectives Team. It’s full of fascinating facts and stats #WeMakeNews #Blog #PublicRelations buff.ly/3NPlC0u

How do you make news for a NEW vehicle in the midst of the pandemic? Check out this #CaseStudy to see how we did it for @KiaCanada’s awesome new EV6 🚘🚗🚘 #WeMakeNews buff.ly/3D5ZNHF

Explore Strategic Objectives newly redesigned website, featuring enhanced user experience, mobile optimization, and a modern design to reflect the agency's creativity. buff.ly/4b3MxAs

Here’s how and why we created a #TasteItRateIt Facebook campaign to launch a NEW cookie and welcome newcomers to Canada #pr #casestudy #csr #coffee #wemakenews buff.ly/2RUQ6PY

Explore the crucial role of communicators in the fight to #EndHumanTrafficking with insights from Strategic Objectives buff.ly/4b0zu2D

Canada is not USA North. While obvious to Canadians, international marketers should ignore this fact at their peril. Our latest blog provides considerations for global brands looking to enter the Canadian market. Read it here: buff.ly/4hBpwrh

AI isn't just for tech experts—it’s for YOU too! 🤖 Our blog post explains how AI can help with your daily work and identifies critical concerns to watch for. Check it out! buff.ly/4f9AvGT

@SO_pr Co-Founder @JudySLewis will join the panel "Modern Storytellers: Writing the Next Chapter Together" at The Women’s Connection International Women’s Day event on March 6th in Toronto. Tickets on sale TODAY! For more info visit: buff.ly/4hyyXaJ

We struck gold asking #Toronto voters and Mayoral Candidates ONE burning question: “When it comes to tortilla chips, do you DIP ‘em or NOT?!” #pr #casestudy #wemakenews buff.ly/2rytcCs

We added style to #sustainability to support @KiaCanada’s launch of the Sorento PHEV in Quebec and introduce Kia’s progressive brand to lifestyle tastemakers & media in the region 🛍️. In true @SO_pr fashion, the results were electric ⚡ #WeMakeNews bit.ly/3ooH4jR

Discover the magic of UGC in our blog post by @darakarasik . Dive into how authentic user-generated content is reshaping social media strategies and expanding reach for brands on social media. Read more here: buff.ly/48ySnII #WeMakeNews

Five Key Considerations for Brands to Adapt, Survive, and Prosper Post-Covid #CMO #brandmarketing #entreprenuer buff.ly/3VGHrDK

Look what happens when you pair Canadian influencers with their Kia match! A gorgeous library of real-life content to inspire everyday consumers #pr #casestudy #influencer buff.ly/3AKCgLQ

Communicators: Let’s create memorable experiences that strengthen brands with REAL purpose and reconnect consumers to meaningful moments. Our blog on Experiential PR will show you how! #experientialmarketing #pr #wemakenews  buff.ly/4gqIajK

Human trafficking is an insidious, misunderstood crime. @SO_pr was #SOproud to partner with @thecanadiancntr to educate, empower, and engage Canadians to change things up, and help #EndHumanTrafficking. Read our case study here #PR #WeMakeNews buff.ly/48Xsjap