Sharrie Williams

Leo the Lab Report; Last night Marco the Border-Collie deputy in training took his first walk on a leash. This little guy is so astute he got the hang of it immediately. He walked like a professional right by my side. He's definitely the real deal, primed to join the family guarddog business. #familyforever #familybusiness #guardians #guarddog #lakeboss

Every girl in my high school had a tube of Maybelline mascara. To us, it wasn’t just makeup—it was mascara. A little wand, plump with promise, turning ordinary lashes into something that might just catch a glance… or even a date. There was a quiet kind of magic in it. A flick, a sweep, and suddenly you felt different—bolder, a little more glamorous, like you were in on a secret. Maybe it was beauty. Maybe it was confidence. Maybe… it was Maybelline. #beautyinatube #mascara #glamorous

Leo the Lab Report; Deputy Ziggy two years ago. A kitten Guardkitty in training. Look at him today a full fledged Deputy with a tremendous track record behind him. Superior hunting skills and no nonsense business. One of the best in his field for catching rats, birds, dragonflies even moths in flight. My hats off to you Zig!!! #Hunter #deputy #GuardiansOfPREDATORS #lakeboss

When my great uncle, Tom Lyle Williams founded the Maybelline Company in 1915, he placed 1 1/2 inch ad in the Classified section of movie magazines, like "Photoplay," or the "Police Gazette". He also had a radio show called the Maybelline Hour, where he did live shows, often with members of the Maybelline family. Eventually he placed full page, glossy print ads in magazines and was the first cosmetic company to place commercials on television. Today Maybelline New York, uses digital marketing to focus people talking on their own social networks. However, Maybelline still uses Tom Lyle Williams original strategy of promoting beautiful images in his advertisements, causing people to talk about it with their friends and family. #advertising #marketing

maybellinebook.com This beautiful Maybelline ad showing a Flapper holding an original box of Maybelline was released in 1925 and exposed the new modern woman of fashion to the world. #fashion #beauty

Leo the Lab Report: Today was a training day for Marco the Border-Collie puppy also guarddog in training. It might look to the uneducated eye like we're just playing with the new toys but, there's a method to my madness. I'm teaching him to not back down in any altercation with unwanted intruders. He's already got the hang of it. Good boy! #militarized #PoliceAction #guarddog #lakeboss #never

@Maybelline Maybelline forever remains ironic over 116 years!!!

@SWMaybelline It makes our day to hear this!

maybellinebook.com Maybelline was always innovative in so many ways, including knowing how to stay aware of social trends and what American women were craving. When society started frowning on the sultry look, Maybelline’s ad campaigns featured a more wholesome, more demure model with Main St. appeal. @Maybelline #cosmetichistory @LOrealParisUSA

@SWMaybelline We love to hear it! Such a classic look. 😍

@Maybelline Maybelline still has the ability to Supprise!!!

NYC, something grippy begins tomorrow... 📍 282 Hudson St Fri 12–5 | Sat 9–5

Tom Lyle Williams was a genius when it came to beauty and perfection. He was almost too much of a perfectionist actually. Every photograph had to be flawless even if he had to retouch until he got what he was looking for. When he looked at anyone, male or female, he envisioned them at their full potential. It would excite him to realize what could be done with a little mascara, shadow and pencil. Even me at 5-6 years old became a subject of potential perfection. Do you remember reading about how my grandmother Evelyn made me up and paraded me in front of him so he could examine my eyes? He said, “You will someday be a beautiful women Sharrie.” He could see past my chubby cheeks and see my bone structure. That was the secret to real beauty–bone structure–as far as he and my grandmother were concerned. #beauty @Maybelline #cosmetichistory

Leo the Lab Report: I may have mentioned Deputy Ziggy wanted nothing to do with Marco the Border-Collie puppy. He hissed at him during a stakeout while trying to catch the rat in the massage chair. I guess Marco is irresistible to everyone because now they seem pretty cozy together. #catsanddogs #puppylove #DogWeek #guarddog #lakeside

@ProudAlbertan__ Thank you so much for your sweet comment ❤️

@SWMaybelline Awe, they're all so cute!!

Leo the Lab Report: Look what Marco the Border-Collie just got. His own playpen. He's not too sure about it and wonders if its really for time out or house arrest. Its not a punishment little guy. Its to keep you safe when we're home alone. #HomeMoments #playpen #newdigs #lakeboss #guarddog #Guardkitty #worklife

Maybellinebook.com Maybelline was the only eye beauty enhancer on the market at this time and because of its flawless reputation received the Good Housekeeping Seal of Approval, thus he wanted models who emulated that kind of purity. Yet Maybelline also wanted to hold onto the glamour and sex appeal that women wanted as well. Jean Harlow was the blond bombshell of the early 1930′s and her characters did appeal to the hard-boiled working girl who wanted to make it in the world but in the end hoped for the rich man to save her. That was where the working girl of the 1930′s fit into society and Tom Lyle used that knowledge to bring her into the dimestores to buy Maybelline. He wanted every branch of society to come in and buy buy buy, so he played to every aspect of the female market. Natalie Moorhead had sophistication and sex appeal and that too was a now- kind of women emerging during the Great Depression. #vintagestyle #oldhollywood @Maybelline #cosmetics @LOrealParisUSA

maybellinebook.com Tom Lyle’s genius was to target all aspects of the female market, teenage to mature. He also knew when the trends were changing, especially in photography, going from super-glamorous to natural lighting. When Maybelline ads were seen on TV in the 1950′s, he went back to black and white ads because TV was in black and white. It was all based on impulse buying. He knew the psyche of the female mind and what they wanted. #MarketingInnovation #BusinessSuccess

maybellinebook.com Maybelline’s genius wasn’t just in the products—it was in how closely the brand tracked the emotional pulse of American women and mirrored it back through its advertising. In the 1910s–1920s, when founder T.L. Williams first introduced the brand, the look was inspired by silent film glamour—think dramatic, kohl-rimmed eyes modeled after actresses like Theda Bara and Clara Bow. These early ads leaned into the mystique and allure of the “vamp,” reflecting a time when women were just beginning to experiment with bolder self-expression. By the 1930s and 1940s, the tone softened. The Great Depression and wartime years shifted ideals toward resilience and relatability. Maybelline’s models became more “girl-next-door,” less exotic, with cleaner lines and approachable beauty. Hollywood still played a role, but the emphasis moved toward polished elegance rather than overt seduction—echoing stars like Loretta Young, whose refined, wholesome style resonated with women balancing glamour and practicality. The 1950s brought a fascinating duality. While icons like Marilyn Monroe embodied bombshell glamour, Maybelline often leaned into a more attainable version of beauty. Television’s rise—through shows like The Loretta Young Show—helped normalize the idea of being polished at home. Ads featured perfectly groomed women who were elegant but not intimidating, aligning with the era’s ideal of the well-put-together housewife. In the 1960s and 1970s, everything shifted again. Youth culture, fashion, and feminism reshaped beauty standards. Maybelline embraced mod styles—bolder lashes, graphic liner, and a playful edge—reflecting trends popularized by models like Twiggy. Advertising became more experimental, less about conformity and more about individuality. By the 1980s and 1990s, the brand returned to high-impact glamour, but with a modern twist. Supermodels and celebrities drove campaigns, and the messaging became more aspirational and confident. Faces like Christy Turlington helped define this era—strong, polished, and unmistakably contemporary. Today, Maybelline continues that legacy with diverse casting and inclusive messaging, featuring global ambassadors like Gigi Hadid. The modern “look” isn’t just one ideal—it’s many, reflecting individuality, cultural diversity, and self-expression. Across every decade, the pattern is clear: when culture leaned conservative, Maybelline softened its imagery; when society embraced boldness, the brand pushed glamour forward. That constant recalibration is what kept Maybelline not just relevant—but iconic.

Leo the Lab Update: A full-blown showdown erupted at the massage chair. Ziggy went in hard, cornering the rat and leaving it badly injured—but not finished. In a last, desperate move, the rat dragged itself out… only to be discovered sitting in my doggy dish like a ghost refusing to leave. Enter Poppi. Calm, collected, and armed with the grabber tool, he stepped into the standoff. One precise move, and the intruder was captured and carried off—its final moments handled quietly and humanely in a bucket. Crisis over. Territory secured. #deadrat #hero #Guardkitty #lakeboss