Fashion merchandising consulting | Saithia

Think of a fashion brand as a house. • The Creative Director is the architect—envisioning beauty, pushing boundaries, redefining forms. • The Merchandiser is the engineer—making sure the structure stands, that the design not only inspires but functions. 3/7

On 8 September, @IADS and @nellyrodi partnered again to present the latest trends in men’s fashion to members. We were also happy to welcome @SaithiaTactics for a dynamic presentation on shifts in the category in terms of #fluidity, #sensibility, and #serendipity.

🙏🏻Thank you Christine Montard @SelvaneMdM for the opportunity. 🙏🏻Thank you Federica Tobler and Andrea Masciadri for the graphic support.

“IS “MENSWEAR” ANACHRONISTIC?” We just presented to: @IADS_official 💡“How to curate #Menswear 2.0” A deep dive into the state of the category in 2021. We covered: #Fluidity #Sensibility #Serendipity and their impact on: #Customer #Product #Store ✉️DM for more.