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Sam Cole | FitXR
1.7K posts
Sam Cole | FitXR
@SamCole
Co-Founder & CEO @weareFitXR Not building fitness apps for the 4% with habits. Building it for everyone else
London Katılım Mart 2022
1.1K Takip Edilen808 Takipçiler
@LecitronXR I think the credit has largely been called
So what is remaining should be self sufficient
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@SamCole The problem is that the stadium was built on credit because they thought they would reach the final.
So it's possible that it will end up being demolished.
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VR is like a football team that was massively hyped to win the Championship. But, they got ahead of themselves... tried to do too many things at once and ultimately failed
Then had a few tough seasons and ultimately got relegated
Now in the second division, everyones written them off, but they're determined. They're focussing on the fundamentals and it's working.
Promotion in 2026
Champions in 2028
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@ChrisOlimpo @weareFitXR This is just 'games and content funding'
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We founded @weareFitXR in late '16
We missed the initial funding cycle
This turned out to be one of the best things that happened to us
Fundraising was hard & milestone based
Scarcity created focus
If I was starting afresh, I'd rather do it now than the next '21
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@paulg We started FitXR in a cold, wet garden shed in Woking (just outside of London)
All these West Coast garages look luxurious in comparison
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It could actually be a significant problem that Europe doesn't have enough garages. This sounds like a joke, but I'm serious. Garages let you work on stuff that doesn't matter yet, which is how big things often start. The outliers of ideas need the outliers of space.
Jon Erlichman@JonErlichman
First offices of 6 companies worth a combined $21 trillion.
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Stockholm is remarkably walkable. At one point we were walking somewhere and we needed to check a map. It was such a relief not to have to think about the phone being stolen. In London we always duck into a doorway before checking a phone on the street.
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If you raise money now as a VR company, at least you know your investors are true believers
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Name another piece of fitness equipment that delivers an equivalent workout and fits in less than half your carry on
and yes, we should do a partnership @away
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6. When the cycle turns to optimism, you'll have built enough proof points to reap the rewards
You'll be significantly further ahead than rivals who are chasing the cycle
And when times get tough again, they'll likely quit and you'll keep building
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5. You'll have to attract people (& investors) with your mission and vision
You'll only attract people who are also deeply passionate
You won't have fickle mercenaries
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To the founders thinking about building in VR but deterred by what they read on X:
There has never been a better time...
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