Sam

Six Nations CEO Tom Harrison admits he wasn't sure the tournament would remain FTA before striking its ITV & BBC renewals. We spoke about those deals, the ITV ads, Nations Championship, calendar reform, rugby's future and plenty more on @SportsPro: sportspro.com/features/decis…

History makers two seasons in a row...

The WTA has secured the most lucrative sponsorship in its history with Mercedes, which becomes the tour's premier partner and exclusive automobile partner. Interview here with Marina Storti about how the deal happened and what it means for women's tennis: sportspro.com/analysis/spons…

Tottenham's commercial income has grown from £109m to £244m since opening their new home and hope a new stadium sponsorship model helps further close the revenue gap. They also haven't given up on selling the venue's naming rights. Interview here: sportspro.com/insights/featu… #THFC

Great to join the BBC's More Than The Score podcast to talk all things athlete marketability. Also fortunate timing as SportsPro prepares to launch the 2025 list of the world's 50 Most Marketable Athletes next week. Keep your eyes peeled here 👀 50mm.sportspro.com/register-inter…

Mannnn

Qualifying for Europe has been brilliant fun so far.

I'd wager they finished the two weeks with a pretty decent audience for that final, too. An instant classic.

Warner Bros Discovery retains the pan-European rights to Roland-Garros until 2030. News comes at the end of TNT Sports debut as the home of the French Open in the UK and US. I was in Paris for a behind-the-scenes look at how the coverage came together: sportspro.com/insights/featu…

Is it a bird? Is it a plane? No, it's Saudi Arabia's Public Investment Fund:

Presumably we get a point for this? #cpfc

Just doesn't look like something that will ever exist outside of a rendering.

O2 announced as the headline sponsor of Baller League, which feels like a strong endorsement for an influencer-led startup sports property. Kings League has been successful in attracting big brands so will be interesting to see if other "traditional" sponsors now follow.

Q: What do four IPL teams, Tom Brady and the CEO of Google have in common? A: English cricket Here's a guide to who has bought which team in The Hundred, as well as a breakdown of the financial windfall generated for the game: sportspro.com/insights/analy…

The Zak Crawley effect.

Centralised sponsorships and a significant investment in digital and player-led content are part of Premiership Rugby’s plans to appeal to new audiences and commercial partners. The league would also consider overseas games if the opportunity arose: sportspro.com/news/premiersh…

Unrivaled has the stars, the investment and the primetime broadcast coverage, but could it reshape the landscape of women's sports? I've been speaking to commissioner Micky Lawler about how the league became big business without even playing a game: sportspro.com/insights/analy…

Monday: Disney's Fubo deal paves the way for Venu Sports launch. Friday: ESPN, Fox and WBD pull the plug on the whole thing. What a peculiar experiment this has all been.

Story here: sportspro.com/news/netflix-w…

Big news: Netflix has secured the exclusive US media rights to the next two Fifa Women's World Cups. Deal includes both English and Spanish-language broadcasts. The US is also expected to bid to host the 2031 edition.