Sari Carter

“We have opportunities but also we have a choice to make.” Discussions around the challenges in navigating an ever evolving treatment landscape at #EHA24 #MultipleMyeloma #hematology @Anthill_Agency

A great point from @drpenzesjanos that we need to move from patient centricity to considering scenarios where ALL stakeholders benefit from a solution. #DigPharm @DigitalPharma

A fun example of an educational game for doctors from @drpenzesjanos #DigPharm @DigitalPharma

Love this from @drpenzesjanos! A gap in our plan doesn’t mean a gap in their life. How can we be more thoughtful and intentional with our communication keeping this in mind? #DigPharm

We’re all working towards generating experiences now, not just providing products. Rounding out the final day at #DigPharm with @drpenzesjanos. @DigitalPharma

Kicking off the final day of #DigPharm this year with Zvonimir Matutinović of @tevapharmeurope! @DigitalPharma @Anthill_Agency

@digitalsausage @johntycairns @DigitalPharma @Anthill_Agency But don’t get me wrong, I appreciate the attitude.

Some great points about defining digital and digital transformation ambitions from Thomas Hummel of @merckgroup. Applying this exercise internally is a must! #DigPharm @DigitalPharma @Anthill_Agency

@digitalsausage @DigitalPharma @Anthill_Agency When we explain that that’s the definition! I should have elaborated. “Transformation” is really about agile business models and “digital” is simply an enabler to what our core business should always be - solving problems for our customers.

“Fall in love with the problem, not the solution.” @mcsuar - a great way to ensure you deliver something that adds value to the customer. @MSDinnofactory #DigPharm @DigitalPharma @Anthill_Agency

Another good reminder from @mcsuar of @MSDinnofactory that the shiny object syndrome of some digital tools is a distraction AND just adding to an already saturated market space. #itdoesnotneedtobeanapp #digpharm @DigitalPharma @Anthill_Agency

A live demo from @merckgroup Biopharma Italy’s Giorgio Pinci of M.A.R.C., a virtual agent to support medical reps. He drives home the need to focus on change management, that digital is just an enabler, and that co-development of solutions is the way forward. Well done. #DigPharm

Listening to Thorsten Mintel from @pfizer Germany this morning. Nice to hear that more and more people in the industry see cultural change as one of the most important areas to focus on for successful #digitaltransformation. @DigitalPharma @Anthill_Agency

Kicking off #DigPharm in Rome this year! Looking forward to a great couple of days. @DigitalPharma @Anthill_Agency

Really enjoyed having this discussion! @Anthill_Agency @eyeforpharma

Chris Sterkens (Janssen) ending on a high note (G7sus4 chord) about the necessity of perfect alignment of all stakeholders to achieve transition into radically different business models whether subscription, outcome based or other. #efpBarca

Day 3! And with a great line up of keynote speakers today! @Anthill_Agency is looking forward to a strong closing to this years #efpBarca! If you haven’t already, come say hello at booth 35.

Love these nuggets “value in people” “technology costs a lot but so does the education of people, and we need to invest more in that” - @PhilippeKirby

Global need to consider how they’re work is perceived in the markets. Global make things possible when it comes to tools and processes. But in order to be agile a balance must be struck between the two so all involved are empowered. #panel #efpbarca @Anthill_Agency

We need to consider new kinds of segmentation. Collaborate with markets when it comes to execution. Start with what the customer wants. Data data data. Nurture a culture of failure. Upskill. Some nice headlines from Kasper Jerlang of @LEOHealthySkin at #efpbarca @Anthill_Agency