Saskia Ketz

The average company changes its logo every 7 years. Why? To control your mind. Here's the dark truth behind every logo change you've seen: (You'll never see your favorite brands the same way again) 🧵

Btw, fonts are a bit of a superpower. They’re the cheapest & easiest way to make sure your biz has strong branding. And for a limited time, you can get 15% off any font purchase with coupon BACK2CREATE at fonts.mojomox.com — check it out :)

My take after designing 40+ fonts for logos: Bold weights are dominate startup branding … But a medium weight with generous letter spacing often feels more sophisticated and versatile. Try straying from the pack once in a while.

Btw, fonts are a bit of a superpower. They’re the cheapest & easiest way to make sure your biz has strong branding. And for a limited time, you can get 15% off any font purchase with coupon BACK2CREATE at fonts.mojomox.com — check it out :)

I used to think business & design were like oil & water. But building @mojomox forced me way out of my comfort zone. Designers: don’t be afraid to venture into business. Your creative skills + business partnerships can build something amazing.

Btw, fonts are a bit of a superpower. They’re the cheapest & easiest way to make sure your biz has strong branding. And for a limited time, you can get 15% off any font purchase with coupon BACK2CREATE at fonts.mojomox.com — check it out :)

Branding isn’t just about visuals. It’s about emotions. Understanding consumer psychology is what helps create designs that resonate deeply with audiences.

Btw, fonts are a bit of a superpower. They’re the cheapest & easiest way to make sure your biz has strong branding. And for a limited time, you can get 15% off any font purchase with coupon BACK2CREATE at fonts.mojomox.com — check it out :)

Living between NYC and Miami has taught me versatility: Good typography is about context. What works for a SoHo boutique would look bizarre on South Beach. Your font should speak the local language.

Btw, fonts are a bit of a superpower. They’re the cheapest & easiest way to make sure your biz has strong branding. And for a limited time, you can get 15% off any font purchase with coupon BACK2CREATE at fonts.mojomox.com — check it out :)

Ever notice how luxury brands rarely use pure black in their logos? Try #2C2C2C instead of #000000. Your eyes might not consciously spot the difference, but your brain reads one as sophisticated, the other as default.

Btw, fonts are a bit of a superpower. They’re the cheapest & easiest way to make sure your biz has strong branding. And for a limited time, you can get 15% off any font purchase with coupon BACK2CREATE at fonts.mojomox.com — check it out :)

Why do banking apps feel ‘trustworthy’? It’s often the typography: • Medium weights • Precise letter spacing • Slightly condensed fonts Your brain reads this combo as ‘stable’ before you even process the words.

Btw, fonts are a bit of a superpower. They’re the cheapest & easiest way to make sure your biz has strong branding. And for a limited time, you can get 15% off any font purchase with coupon BACK2CREATE at fonts.mojomox.com — check it out :)

Design hack: Whitespace isn’t empty space. It’s room for your audience to breathe, observe, and connect.

Btw, fonts are a bit of a superpower. They’re the cheapest & easiest way to make sure your biz has strong branding. And for a limited time, you can get 15% off any font purchase with coupon BACK2CREATE at fonts.mojomox.com — check it out :)

The latest Mojomox font has 6 alternate characters just for ‘a’. Overkill? Maybe. But logo designers thrive on having a variety of character designs to choose from. Give them options where it matters.

@graphible 100% - she's got her finger on the pulse

This is Charli XCX. She turned a boring color into a $50 million marketing phenomenon. Her “brat green” campaign made fans watch paint dry for 24 hours straight on TikTok. Here are the 7 genius marketing moves she used to break the internet: 🧵

I’m Saskia! I’m an ex-agency owner who built a DIY logo app during COVID-19. Now, I run a font shop that outperforms it! fonts.mojomox.com Advocate for lean branding, design simplicity, and empowering creatives to make their brands stand out without breaking the bank.

I hope you’ve found this thread helpful. Follow me @SaskiaKetz for more. Like/Repost the quote below if you can: