Reuben Scheckter

Ill never forget this; “We spend $1M+/mo and still have to log into each platform, export reports, and manually reconcile.” A Google Sheet to decide what to scale. No reliable data. Pure chaos. My experience with $500k/month spend? 🧵 #MediaBuyers #PerformanceMarketing #CMO

🟢The CACulator by Flyweel: A free, AI-powered CAC calculator—so it finally make cents. producthunt.com/products/the-c… @producthunt #producthunt

@benradack On the money. This is a tried and true one I have used for years. Especially when you have plenty data to know you've got the offer/creative optimised to your audience.

If your Meta ads are struggling... try this: Inflated Budget Bid Cap Strategy Step-by-step: 1. Go to Ads Manager → sort ads by spend (maximum date range) 2. Find 3-4 past winners you haven’t run in months 3. Launch a new campaign with those ads 4. Set budget to 4x what you want to spend 5. Add ad set spend limits to control actual spend 6. Set bid caps 20% above your target CPA (adjust as needed) This forces Meta to bid harder early, without blowing your budget. Old winners + tighter control = a fast way to test for scale again.

@andrewjfaris Fire the client. Bad offer.

I have an ad set that performed 55% below my tROAS target yesterday, driven by one ad that spent > $1,000 42% below target. It was my #1 spending ad of the day. Across the board, the client spent $12,000 while being 43% below target. What should I do about it?

Until ad spend → lead flow → revenue runs in one clean loop... You’re not scaling. You’re scrambling. We’re aggressively building the system I wished existed with @flyweel_ #AdTech #PerformanceMarketing #MarketingOps

The dashboards look slick. But underneath? Duct tape. Lag. Mismatch everywhere. One $300K/month team said: “We check Meta, Shopify, and Data Studio—then try to backsolve what’s real.”

Ill never forget this; “We spend $1M+/mo and still have to log into each platform, export reports, and manually reconcile.” A Google Sheet to decide what to scale. No reliable data. Pure chaos. My experience with $500k/month spend? 🧵 #MediaBuyers #PerformanceMarketing #CMO

Most ad teams lack visibility. Spending rises. Data is fragmented. Clarity drops. Scale suffers. Introducing SpendOps for Ads: - Tracks every dollar - Aligns finance and marketing - Reduces waste instantly Not just reporting—it's control. #AdSpendOps #CFO #CMO #MarketingOps

@Bizcommunity Exciting role! Performance marketing's evolving fast with AI. Key tip: Focus on modular, action-oriented content. Clear takeaways and problem-solving drive results. AI tools can streamline ops and boost efficiency too.

BIZ JOBS OF THE DAY: Performance Marketing Manager "We’re looking for an energetic, dynamic and confident Performance Marketing Manager to support our team, working alongside our management team to help turn our client’s business into real results for both brand and their revenue." bizcommunity.com/job/johannesbu… @blacksnowagency #BizJobs #BizRecruitment #BizJobsoftheDay

@ToddSobrado Great insights! Funnel velocity analysis is key. We've found AI-powered tools can significantly boost conversion rates by identifying bottlenecks and personalizing user journeys. Any experience with AI in your analytics stack?

From Clicks to Conversions: 5 Analytics Approaches That Transform Marketing Performance •How to Use Click-Through Rate Optimization to Transform Low-Performing Assets into Engagement Drivers •How to Use Sales Funnel Velocity Analysis to Identify and Remove Conversion Bottlenecks That Delay Purchases •How to Use Customer Segmentation Profitability to Allocate Marketing Resources Based on Revenue Potential •How to Use Ad Fatigue Measurement to Maintain Campaign Performance Through Strategic Creative Refreshes •How to Use Buyer Persona Validation to Align Marketing Strategy With Actual Customer Behavior Patterns Additional details to follow throughout the day

@kreatekit @aftersell Fascinating! ML-powered multivariate testing is a game-changer. Have you explored how it impacts conversion rates across different customer segments? Curious about the data volume needed for reliable results.

Move over A/B testing—multivariate testing is here, and it’s changing the game! 🙌 In today’s clip, the co-founder of @aftersell dives into how they’re using machine learning to test everything at once and find the perfect offers faster. The future of performance marketing is bright, and it’s happening now. Catch the full episode of this @chewonthisdtc podcast on YouTube.

We’re building SpendOps—a new operating layer for ad finance. Real-time budget control. Unified spend visibility. Financial precision from day one. Why? Because teams deserve better than firefighting spreadsheets. Read why this had to exist → flyweel.co/blog/introduci…

We tried to completely disprove my own experience as me being inept lol But the clear pattern was undeniable. This led to SpendOps, a new category built from first principles to unify budget control, reporting, and profitable scaling.

After $40M+ in ad spend, I knew the daily chaos of measurement and lack of real-time control too well. But I wasn’t alone. Countless calls with teams spending $20K-$2M/month confirmed it: Manual spreadsheets. Fragmented data. Constant firefighting. We couldn’t ignore it.