Science Says

3min practical Science Says insight: app.sciencesays.com/p/ai-designed-… Scientific research by Wenting Zhong and Lan Xia: doi.org/10.1016/j.jret… Visit Science Says for 300+ insights like this: sciencesays.com/platform

📈 Recommendation Unless you offer a huge discount (e.g. 70%), try to split your promotion into different coupons that customers can stack together. Make sure stacking is easy (some of them could be applied automatically). People will be more likely to engage with the discount

🎓 New research: Drive up to 16% higher purchase intent by splitting discounts into smaller (“stacked”) ones 👇

3min practical Science Says insight: app.sciencesays.com/p/ai-designed-… Scientific research by Yang Zhen, Tian Allen Ding: doi.org/10.1016/j.jret… Visit Science Says for 300+ insights like this: sciencesays.com/platform

📈 Recommendation If you use AI to design your products, be strategic about how you communicate it. If human designers are involved, clearly state the collaboration (e.g. “Our designer Alex, worked with AI to build the most comfortable chair you could ever imagine”). If the p

🎓 New research: Saying 'AI-designed' reduced purchase intentions by up to 29%. (But there’s an easy fix) 👇

🎓 Want more science-based practical insights? Subscribe for free to Science Says 3min practical Science Says insight: app.sciencesays.com/p/when-people-… Scientific research by Matthew D. Rocklage, Jonah Berger, and Reihane Boghrati: doi.org/10.1177/002224… Visit Science Says for 300+ in

📈 Recommendation Investigate and monitor the experience level of your customers (e.g. purchase history, survey questions). For medium-experienced customers (high risk of churn), encourage reflection on the product quality, and recommend new and different products to reduce chu

🎓 When people are most likely to switch brands So you can acquire them (or try to reduce churn) 👇

3min practical Science Says insight: app.sciencesays.com/p/which-brand-… Scientific research by Ella Ward, Song Yang, Jenni Romaniuk, and Virginia Beal: doi.org/10.1057/s41262… Visit Science Says for 300+ insights like this: sciencesays.com/platform

✋ Careful: this highly depends on your context. You might not need sophisticated elements to be unique in a niche category. Or you may not need a mascot if you mainly advertise in podcast audio ads. 🎓 Want more science-based practical insights? Subscribe for free to Science S

🎓 Research: Logos and mascots are 2x better for brand recognition (vs colors alone). Here’s how unique brand elements work 👇