Scott Shorter Advanced SEO

@TheDevonWayne @lilyraynyc Yep it’s wild

@lilyraynyc The SERP volatility is nuts every since January 21st it's only gotten worse and sustained. Lots of #1-3 websites in my niche bouncing on/off google or to page 2-3, then back.

Wow, the Jan 21 unconfirmed update was a bloodbath, and impacted sites are still dropping to this day This is another one in the marketing space; lots of AI-assisted content, self-promotional listicles, who/what/when content, etc. I think Google is getting better at detecting it

Google’s rolled out a new AI tool that claims to help you build optimised content at scale. But who knows how long they'll favour AI content? Don't build your whole strategy on it.

HTTPS isn't optional anymore. Chrome will start flagging HTTP sites in 2026. searchenginejournal.com/chrome-to-warn…

Something new in search console. Google's making search data a bit more organised. Not rolled out everywhere just yet, but we’ve already spotted it on a few Aussie accounts. searchengineland.com/google-search-…

Fewer core updates this year. Google says they’re not likely to drop more core updates more often seroundtable.com/google-more-co…

Check your GA4 for a new icon. Google's quietly testing a new AI-powered "Analytics Advisor" in GA4. searchenginejournal.com/google-tests-a…

Login pages may be hurting your seo. Check what Google sees. searchenginejournal.com/google-your-lo…

Want to see exactly how your snippet looks in Google, complete with your favicon? Our free SERP Simulator is perfect for precision before you hit publish. scottshorter.com.au/serp-simulator/

Google's August 2025 spam update has rolled out in stages and it's coming for all sites. Time to monitor your trends closely. searchengineland.com/google-release…

Is GEO just SEO grown up? Combining AI with what your target audience actually wants is still the content game, just with a few more twists and turns. searchengineland.com/geo-replace-se…

Google AI mode now in 180 countries but not yet in Australia…. seroundtable.com/google-ai-mode…

Google just cleared the air: AI-generated image won’t tank rankings! it's still all about authenticity - focus on creating content that truly helps your audience. - searchenginejournal.com/google-says-ai…

Core Web Vitals crown goes to Duda, Shopify’s chasing, and WordPress stays the reliable old favourite— anyone here tested Duda versus WordPress lately? Would love to hear about your insights! searchenginejournal.com/2025-core-web-…

User-first EEAT is the black suit of SEO—always fits, always in fashion, no matter the trends - searchengineland.com/user-first-eea… #seo #geo #aitrends

Google says no — llms.txt won’t play a role in AI Overview rankings. - searchengineland.com/google-says-no…

Quick reminder from Google: Background images styled through CSS = not indexed - searchenginejournal.com/google-warns-c…

Google’s June 2025 core update just wrapped but rankings across Australian sites are still bouncing all over the place—hang tight, volatility’s not done yet! searchengineland.com/google-june-20…

No, llms.txt isn’t the new meta keywords — it’s the smarter cousin - searchengineland.com/no-llms-txt-is…

A study has concluded that 86.5% of top-ranking pages contain some amount of AI-generated content. Don't take this as a license to use pure AI content; the top sites are mostly a mixture of AI + human content. There are numerous horror stories of sites at scale with AI getting a Google slap. seroundtable.com/google-publish…

Google just clarified how they process disavow file. - seroundtable.com/google-disavow…