Sean Callanan

Happy to hand the reins of Never Enough Pies to @SwoopLuke Check out today's daily 📨⚫⚪ neverenoughpies.beehiiv.com/p/modern-day-r…

Building analytics capabilities across multiple properties? Damian Arbuckle's strategy: Find a "data champion" at each location who'll implement insights, not just read reports Quick wins → credibility → bigger initiatives sportsgeekhq.com/439

Want to align your brand with SEAT’s momentum heading into Charlotte? If you play in Venue Tech and Security, Digital Sponsorship and Ticketing, Data and BI, or Customer Experience, let’s talk. Contact us --> seatconference.com #SEAT2026

New @SportsGeek episode: @itsRonLi from the @Suns on turning fan intelligence into partnership revenue "If you want outsized influence, you need to impact revenue — not just be the numbers guy." sportsgeekhq.com/449

I made the point that “tanking” , IMO, is not as important an issue as affordability. I wanted to give some context. I think some in this discussion are underestimating the long term value, and importance of families changing from being committed to a team, to following players. When a family can afford to come to a game, they do. It’s a unique, bonding event, that creates incredible memories.  When they come as a family, they not only become a fan of a team, and the players, they become a “Mavs family”.   It’s this connection that makes sports different than every other business.  It’s a connection that drives an emotional link, hopefully for decades.    This is why the Mavs had $2 tickets for a while.  It’s why David Stern put in place $10 tickets after the lockout in the 90s.  It’s why every  Mavs game had 4k tickets under $19.   The math is the marginal revenue of an increased ticket price vs the incremental value of families committed as “Mavs families “.   I gave up probably $15per ticket or $60k per game.  $2.4m  a year.   That is a lot of money,  until you compare it to what it costs in marketing, advertising and promotions to try to connect to all the families you priced out of games.  And then add the cost of being able to watch games on streaming and legacy tv.  Also not cheap.  Which meant we delegated our connection to fans, our ability to connect to families for generations, to social media, streamers, podcasts, email newsletters and the declining influence of legacy media.  IMO, that’s a huge mistake.  If you look at only this year’s revenue , I was wrong in my approach.  If you look at it across decades, my goal was to make every family in Dallas a Mavs family.  Not to maximize this year’s P&L. I thought that would result in far more than just financial value. Nothing hurt me more than seeing fans in the other team’s jersey.  Or pricing our tickets so high that fans sold their tickets so they could afford season tickets, or would rather profit than go to the game.  Leading to the other team’s fans being louder than our fans.  IMO,  this was the greatest insult to an owner and to the players who take the court.  If your home game isn’t a home game, it’s a failure.  This is why i sat in the stands and not in the suites.  It’s why i made my email public. So I could connect. To ask. To listen.  One thing about Mavs games during my tenure,  we put affordability and game experience first.   We may not win every game, but we were going to find a way to make sure every parent got the joy of a lifetime,  watching their kids beam the whole game.  Or the couple on a date had plenty to talk and smile about.   The memories we can create, can last a lifetime.  And those memories create Mavs families.   Thats far more valuable to the team than anything. No player will play forever. But the pictures in homes of families together at a game, all in mavs gear, when the kids were in school. Then when they had kids. Then generations and extended families together, all connected by the Mavs. All in pictures around the house. What is possibly more valuable to an organization than that ? IMO, this made perfect financial sense as well. We live in an uncertain world. Every sport and league will have its ups and downs. Any sport, if it can sustain its connection to families, can survive whatever happens. If it becomes like any other business, maybe not

Why does from @NMFCOfficial keep a high threshold for partners on Instagram? It pushes everyone to think fan-first rather than brand-first Orry Lack explains sportsgeekhq.com/441

What makes a great vendor partnership? J.P. Williams' answer: "Results and communication. We meet with them every week." Full conversation: sportsgeekhq.com/442

@NBLPleb That was a fun time, no comeback tour on the cards for the Tigers Hoodlums

I need every single one of these blokes to resurface and bring that energy to Melbourne United. #NBL #NBL26

@travismreid @NBLPleb @SportsGeek I don't actually, probably lost it at The Depot one night

@NBLPleb @sportsgeek you still got the jacket @seancallanan?

Ben Simpson's career path shows curiosity and humility beat rushing to senior positions sportsgeekhq.com/440

What changes when you move from league HQ to club land? "At the league level you give suggestions. At clubs you live with the consequences." Ben Kerswill, Brisbane Lions sportsgeekhq.com/443

New @SportsGeek episode: @SimonLeslie_21 from @EBFC_Official on building a global brand from a sixth-tier football club "You've got to get comfortable with being uncomfortable" sportsgeekhq.com/445

"People care about the work you're doing at a footy club. You're the custodian of something they've cared about for 50 years" Orry Lack on the unique privilege and pressure of sports commercial roles sportsgeekhq.com/441

"Technology for the sake of technology isn't valuable. The conversations around how we use this to create better employee and fan experiences—that's where SEAT really leads." Josh Barney @Sprtakuz on the evolution of @SEATConference sportsgeekhq.com/444

New @SportsGeek episode: Josh Barney @Sprtakuz from @SEATconference on what's next for the sports tech community Charlotte 2026 announced. New membership model launched. 1,000 executives and counting. sportsgeekhq.com/444

One month ago - Ben Kerswill from Brisbane Lions on episode 443 How to triple your membership base through data foundations sportsgeekhq.com/443

New @SportsGeek episode: Ben Kerswill from @baborishonfield on tripling membership from 25K to 75K The data foundations that enabled back-to-back premiership growth sportsgeekhq.com/443

@itmeolliev @PortalPredict @Sean_Callahan I agree I couldn't pick Andy Burburija out of a lineup

@PortalPredict @seancallanan I continue to think you meant @Sean_Callahan

BREAKING: On3’s @seancallanan has logged an expert prediction for 𝐍𝐞𝐛𝐫𝐚𝐬𝐤𝐚 to land sophomore DL Andy Burburija from Iowa Western. The JuCo standout recorded 45 tackles & 11 sacks this season. Former Kansas State transfer. 🔴🌽

Hey @MCG can you get the remote for N19? It turned off when no one pressed ok.

Had the pleasure of talking with @seancallanan on the latest episode of @SportsGeek!