SearchLab

Set up your PPC campaign and never look back, is probably not the best strategy. You can join the webinar to learn the strategies you need for your PPC campaigns. Grab your spot: zurl.co/m1IRg

If your VDP only has OEM specs, you’re invisible in AI search. Add context: who it’s for, why it stands out, what buyers care about.

Stop writing blog content for “traffic.” Start writing for questions asked by real-world consumers

You wouldn't confuse Chicago with Dallas. So why are your ads treating them like twins? Susan Yen breaks down location-specific PPC strategy in the latest episode of PPC Real Talk. zurl.co/VlOI7

Do you, or someone you know, set up a PPC campaign and then never touch it again? If so, you may be a victim of Set-It-and-Forget-It PPC. If so, join this webinar. You may be entitled to better PPC campaigns. zurl.co/layDA

Most SRPs fail because they’re just lists. Great SRPs guide shoppers: filters, comparisons, and why this inventory matters.

Did you catch the premier episode of PPC Real Talk? Join Susan Yen as she deep dives into why just throwing more budget into a campaign doesn't fix it. Check out all the expert insights here: zurl.co/FfpzG

No one would say Chicago and Dallas are the same city, so why do you market to them the same way? PPC expert Susan Yen dives into exactly what you should be doing with your ads in specific locations in the latest episode of PPC Real Talk. zurl.co/8CFXc

Your VDP isn’t just a product page; it’s a decision page. If it doesn’t answer “Is this the one?” in under 10 seconds, you’re leaking leads.

We've been studying Google's AI Overviews and their impact on automotive SEO for over a year now, and the data tells a fascinating story. Now we are sharing what we learned about AI Overviews in the evolving search landscape. zurl.co/pKHr6

Most paid ad strategies look like this: Launch it. Ignore it. Wonder where the budget went. Don't let that be you. On May 21st, Dane Saville and Susan Yen are hosting a free webinar to show you how to make every dollar count. Grab your seat → zurl.co/75dRV

We're back for day 2 of the Car Wash Show in Nashville. Find us at booth #3251 and let's talk about what it really takes for your car wash to stand out amongst the competition.

If anyone on your team is experimenting with AI for content, send them this episode. Check out Dane Saville and Ashley Segura on More Than You Can Chew for the strategy conversation you didn't know you needed. zurl.co/s4gPD

AI can produce a ton of content quickly. However, quantity might not move the needle for your business. Check out the latest episode of More Than You Can Chew as Dane Saville chats with marketing expert Ashley Segura on how to truly integrate AI, so it's helping your business. Full episode: zurl.co/neZrC

Never forget the power of laughing and spending time with your teammates as humans. We're grateful that we got to do exactly that, while honoring Mark Irvine and continuing his legacy of having fun, giving back, and as one unnamed person put it... love for mediocre chain restaurants.

Set up the ad. Forget about the ad. Regret wasting money on the ad. If you want to avoid this sequence listed above, join our webinar on May 21st. Where our experts, Dane Saville and Susan Yen, sit down and go through the steps you should be taking to make sure your paid ads thrive. Reserve your spot now: zurl.co/2qncp

Ashley Segura has seen what happens when teams add AI to their content workflow without the right strategy. Spoiler Alert: performance tanks. She sat down with Dane Saville on More Than You Can Chew to talk about how to get it right. If you've been frustrated by your AI experiments, this one might shift something for you. New episode: zurl.co/u17KT

This year, the team traveled to Chicago to celebrate the legacy of Mark Irvine. We did so by laughing, learning, giving back, and doing less... together. Truly a special experience to spend time with all the people who make SearchLab what it is today.

Everyone's adding AI to their content workflow. Not everyone is doing it without cratering their performance. In the latest episode of More Than You Can Chew, Dane Saville sits down with Ashley Segura as they dive into the actual strategy behind using AI as a tool. If you've been experimenting with AI tools but not seeing the results you expected, this one's for you. 🎬 New episode out now → zurl.co/FN0Hq

In this episode of More Than You Can Chew, Dane Saville is talking about AI as it pertains to search. Specifically, he covers what's going on under the hood when you ask AI a question. Are you wondering where is AI getting the information? Are there things you can do to your website to make AI trust your brand? Get all your answers here: zurl.co/2yj0l